Blog

My Women In Business Group Mentoring Session

By | News, Rossendale, Social Media Marketing, Thoughts | No Comments

Well, I’ve had a rather exciting day today, so I thought I’d pen you a quick blog to tell you all about it. I know, I know; you don’t deserve me.

 

So, what have I been up to that’s been so important? I got a free lunch for one thing, and very nice it was too. Suitably vegetarian. Besides that – and possibly more importantly – I also got an incredibly useful mentoring session on how to make an impact in business. Plus, I met some lovely people too. What more can you ask for on a Wednesday in mid-March?  Read More

GT Featured In Invoice2Go Infographic

By | Content Marketing, News, Thoughts | No Comments

I’m a little late in telling you about this – mainly because I forgot! – but yours truly has been featured in an infographic published by Invoice2Go. That’s right folks; fame at last!

Published on their website all the way back in December (told you I was a bit behind in telling you!), this nifty little infographic is part of a blog post entitled Supercharging Your Small Business: Top Tips For Starting Out, written by Chang Xing. The post features loads of useful hints and tips from small businesses all over the world…one of whom is GrowTrafficRead More

Marketing and the Peter Principle

By | Thoughts | No Comments

A good friend of mine is the CFO of a multi-billion dollar transnational and one evening we got into a relatively drunken conversation about how people are promoted to the positions they’re in. He introduced me to the concept that people are promoted to their level of incompetence. This got me thinking about how long I’ve got in my career, what my level of competency is and what I could do to ensure I don’t fall victim to the concept known as the Peter Principle. Read More

Is Your Facebook Marketing Working?

By | Content Marketing, Rossendale, Social Media Marketing | No Comments

For the last few years, ever since GrowTraffic moved across the beautiful county of Lancashire to settle in Bacup, in the Rossendale Valley, we’ve been members of the Valley at Work networking group. (If you’re a regular to my blog, you’ll know that I’ve mentioned Valley at Work before, most recently as part of the Rossendale Business Awards.)

On Wednesday, it was my turn once again to enter the bear pit and host the meeting’s discussion, and the subject suggested to me by Valley at Work Chairman, Rob, as one that would be useful for the other members, was social media. After a bit of discussion, we decided to make that a little bit more niche still and focus on Facebook, and specifically on how small businesses can make their Facebook efforts more effective.  Read More

Should Rossendale Businesses Create More Engaging Workplaces?

By | Rossendale, Thoughts | No Comments

We’ve all heard about the offices of the world’s leading tech-brands. But have you ever wondered if you should be adapting your workplace to follow these trends? Based in Bacup in Rossendale in deepest darkest east Lancashire, we don’t see many businesses embracing that ethos around here – but on a day to day basis I see this spreading from outwards from the centre of Manchester. And Rossendale really isn’t that far from Manchester.

I’ve been fortunate enough to be involved in a comprehensive research program, working with leading business psychologists and workplace consultants, reviewing the emerging phenomenon of engaging workspaces. Despite having summarised this to some extent before, in this post I wanted to summarise some of the things we learned and apply some of those thoughts to Rossendale (where I live). Read More

The Branding Cycle: the role of perseverance

By | Thoughts | No Comments

The branding cycle is a never ending process which businesses go through to maintain, develop and overhaul their brand.

Made up of the 6 Ps, the branding cycle consist of product, positioning, promise, presentation, perseverance and perception analysis. After that, you repeat, cyclically forever! Ish.

I think probably the most misunderstood branding cycle P is perseverance, and this is something I thought I’d explore in a blog post. Read More

Kidult and Co: Rossendale’s Creative Business 2016

By | News, Rossendale, Thoughts | No Comments

So last week, on 9th November, we had a rather exciting evening here at GrowTraffic. After much build up and a lot of difficult judging (some may call it arguing!), it was finally the awards dinner itself for the 2016 Rossendale Business Awards, where GT were sponsoring the Creative Business category.

Held at the impressively large and well-appointed Whitworth Riverside, the evening was the culmination of much hard work by the event’s organisers, the Valley at Work business networking group, and was the perfect opportunity for Rossendale businesses to come together, let their hair down and celebrate another year’s great work. And what a celebration it was!

But in amongst all the other impressive businesses there on the night was the one that shone out the most for us, the winner of our Creative Business award in fact, the fabulous Kidult and Co. I met up with the girls earlier this week to talk about the business, their success and what it meant to win this award. Read More

Finalists of the Creative Business category arrive on stage

Announcing the winner of the Creative Business category

By | News, Rossendale | No Comments

It’s been an exciting week at GrowTraffic, because this week was the week of the Rossendale Business Awards where we got to present the Creative Business category which we sponsored and helped to judge.

It doesn’t seem that long ago that we were busy at GT HQ with our judging hats on busy working our way through the nominations for the incredibly strong category, that was full of exceptional local businesses. This was round one of the judging process and it was a tough call! Read More