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Internet Marketing Recruitment

Google’s Market Share Down

By | Google, Internet Marketing Recruitment, News, Search Engines, SEO | No Comments

Search Engine Market Share 1

According to the latest search market share numbers released by ComScore on 14th August 2015, Google’s share of the US search market has dropped slightly. Before we all panic and predict the demise of the search giant though, I must qualify that statement by admitting that the fall is not significant; nevertheless, the latest figures do show a loss of ground on Google’s part, to the benefit of its two largest competitors, Bing and Yahoo.

 

So, let’s take a closer look at the most recent figures and statistics and see what they’re showing us about the performance of the largest search engines globally.  Read More

Networking With The Next Generation

By | Internet Marketing Recruitment, News, Reviews, Thoughts | No Comments

Networking With The Next Generation

I’ve been a little bit quiet on the old blog front recently because, to tell you the truth, I’ve just been swamped with work (which – as Simon Dalley says – is a good problem to have!) but I wanted to tell you about a fabulous event that I attended last week courtesy of Alder Grange School Sixth Form College in Rawthenstall.

 

As part of their Enterprise Week for Year 10 pupils, and representing GrowTraffic, I was lucky enough to be able to spend a morning with pupils as a business mentor, offering support and advice for their project on Tourism in Rossendale. Not only did I enjoy myself much more than I was expecting to, it was also really heartening to see such enthusiasm and dedication from all the students involved. Read More

Don’t Scrimp On The Content

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment | No Comments

(This article was originally written and published in May 2014)

Don't Scrimp On The Content!

 

OK, so you’ve paid your fancy web designer a small fortune and you’ve got the whizziest website on the World Wide Web, but your sales haven’t increased and your boss thinks you’re crazy for wasting all that money. Don’t panic! There’s one simple thing you can change to instantly improve your snazzy new website; the content.

 

Whether it’s content or copywriting, it needs to be good and it needs to be plentiful. Yes, a website needs to look good and it always helps to be innovative, but what you say on your website is even more important than how it looks. As the research is now proving, without well written, relevant and regularly updated content your website will fail to climb in the rankings or to produce those all important conversations. Read More

Reasons Why Bigging-Up Your Competitors Is A Good Idea

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

Bigging Up The Competition 1

Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!

 

As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her.  Read More

A (Belated) Networking Update

By | Content Marketing, Internet Marketing Recruitment, Social Media Marketing, Thoughts | No Comments

 

Well I’ve been a very busy little bee over the past couple of weeks, so much so that I haven’t even found time to pen a little GrowTraffic blog post; my clients have had loads but the GT world has been woefully neglected. Fortunately, Simon Dalley’s been stepping in to fill the blogging void, so I think we’ll probably survive, however it’s about time I started to pull my blogging weight so here’s a quick little post to keep you going.  Read More

Happy Easter from GrowTraffic

By | Internet Marketing Recruitment, News, Thoughts | No Comments

Happy Easter from everyone at GrowTraffic!

 

We’ve had a great start to 2015 and have been very busy helping our clients grow their businesses online, as well as making inroads into our local business community by doing a bit of networking (more on that shortly). All in all, we’ve had a rather hectic few months and are more than ready for this long weekend off; hopefully we can put our laptops down for a few days and spend some quality time with our families, as well as stuff our faces with chocolate! Read More

Is Your Website Mobile Ready?

By | Google, Internet Marketing Recruitment, News, Search Engines, SEO, Web Design | One Comment

Beware web users, there’s another Google algorithm update on the way and this one is likely to affect quite a lot of websites, one or two of my own clients included. This time, the masters of the universe have got their beady eye on mobile search results and it’s quite a significant change that is rapidly approaching.

 

What Is The Update?

 

On 26th February 2015, Google published the following announcement on their Webmaster Central Blog;

 

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

 

What Does It Mean?

 

As more and more people are now accessing the internet via mobile phones or tablets, websites need to be responsive to this so that they can be returned in the search results and viewed on any media. To makes sure that users continue to get the best results for their searches, Google’s mobile ranking factors will now not only be used to label a site as mobile friendly but will be actively used to rank websites too.

 

In plain English, that means that all websites will need to be responsive by 21st April 2015, otherwise they will be penalised and may even fall off the rankings altogether.

 

Why So Much Notice?

 

The fact that Google gave webmasters almost two months’ notice is a good indication of how significant a change this is. Clearly, they want to ensure that those websites that need to change have sufficient time to be altered or updated.

 

In addition to this, a couple of our clients have received email notifications advising them of the upcoming change, again ensuring that all sites are given the option to comply before the algorithm update is rolled out.

 

What Can You Do?

 

Google have actually been quite friendly about this too and have provided links on their blog to resources that will help webmasters: all the information that you will need on making your site mobile ready, including a Mobile Friendly Test for your website, can be found in Google’s Guide to Mobile-Friendly Sites. Besides some other useful tools, this guide also includes a little guide to Mobile SEO too, which is always helpful (but not as helpful as me!).

 

The long and short of it though is that you are just going to have to bite the bullet and make your website responsive, if it isn’t already, and that I’m afraid is going to cost money. As the majority of small to medium business owners have no idea of how to redevelop a website to get it past these new rules, most will have to go back to their web developers and pay a few hundred pounds at the very least.

 

What Can GrowTraffic Do?

 

Although we’re primarily a Freelance SEO Consultancy, optimised web design is intrinsic to effective SEO and so it’s something that we offer for what we think are very reasonable prices. We work with a few select Freelance Web Designers, whom we have worked with for years and whose expertise and knowledge we know we can rely on.

 

As such, we will be offering all of our relevant existing clients an upgrade to ensure their websites will ride out the upcoming algorithm updates and maintain the high position in the search results that we have worked so hard to achieve.

 

If you are not a current client of ours (you must be mad!) but are in need of some advice on the upcoming changes and how they may affect you, or if you know that your website is not mobile ready and need to take action urgently, then please do get in touch today and we will steer you through the process from beginning to end. We look forward to hearing from you.

Wear Yellow For Seth: A Viral Tale

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Social Media Marketing, Thoughts | No Comments

I’ve watched a little viral miracle occur this week over my social media platforms and it’s got nothing to do with marketers or SEO-ers, but rather with a little boy from Manchester who has – almost single handedly – caused an internet sensation.

 

It’s practically impossible for even the most seasoned of digital marketers to predict what will go viral or when, and so it’s understandable that this turn of events has left the little boy’s family a little bit dazed; it’s certainly clear from their response that they had absolutely no idea of the impact their little video would have.

 

And yet really, when I sat down and thought about it, it seemed completely reasonable to me that this should have happened, and not purely because it is such a worthy cause; it genuinely ticks all the boxes for an internet viral success. So, having done said thinking, I thought I’d tell you lot about it too; so here we go, it’s the story of Seth; The Internet SensationRead More

The Role Of A Freelance SEO Consultant

By | Content Marketing, Google, Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

I’ve talked about the changing role of SEO Consultants a few times in my previous blogs, but I was talking to a client the other day whilst I was doing a quote and it became obvious quite quickly that this client had misunderstood the role that GrowTraffic would play; hence, I thought that I would reiterate the point. Not that any of my clients ever read my blog but hey, I’ve got nothing better to do. Not!  Read More

The Power Of Networking

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Social Media Marketing, Thoughts | No Comments

I’m afraid that, with one thing and another, I’m a little bit behind with my blogs this week and so what I’m about to tell you is actually not one, but two weeks out of date! So much for responsive blogging! But hey, I still think it’s interesting and relevant so I’m going to tell you about it anyway; you’ll just have to forgive me my tardiness. Read More

How to use newsjacking in your content marketing strategy for SEO

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, News, Search Engines, SEO | One Comment

As the term content marketing grows to be ubiquitous, many of you will find probably find yourself using this technique I’ve been advocating for years, and which David Meerman Scott calls newsjacking. That is to say, finding a breaking news article, injecting your own personal or corporate slant on the story before it’s got to the point where journalists are searching for more information on the piece, thereby naturally getting your perspective into the mainstream media. Read More

Do We Need A Family Social Media Policy?

By | Internet Marketing Recruitment, Search Engines, Social Media Marketing, Thoughts | No Comments

Image courtesy of Nitrozac & Snaggy @ www.geekculture.com

OK, I’ve got an age old query for you here, lovely blog readers, about the things that you upload to your social media accounts and to what degree they should be controlled.

 

The Background

First of all, let me give you the background. In our family, I work from home as a Freelance SEO Copywriter. I run a digital marketing and SEO consultancy with my husband who has a day job as a Marketing Manager; it would be fair to say that our household is pretty digital marketing orientated.

Unavoidably, social media is a massive part of our lives; both my husband and I have personal accounts for multiple platforms (Facebook, Twitter, Google+, Pinterest etc.) and we also both manage the social media accounts for our own companies and often some for our clients too. Believe me, that is one heck of a lot of social media to keep track of and I dread to think how many hours of our lives we have spent glued to our phones or our laptops.

Naturally, we’re both also aware of the value of a good social media policy, especially in the context of a business’s online marketing campaign. Just for the record.  Read More

The Law of Unintended Consequences: Part 2

By | Google, Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Thoughts | No Comments

The Content Creation Machine

At the beginning of December, I wrote a little blog post about Google and the Law of Unintended Consequences, a phenomena of which Google seem to be particularly susceptible to. I did promise you a Part 2 to that Part 1 however and, as I am a woman of my word, voila!

In Part 1, I discussed the fact that a lot of Google’s algorithm updates/changes – whilst they do deal with certain issues and advance Google’s goal of providing the searcher with the best search results – nevertheless have unintended consequences, which themselves affect the practicalities of search marketing and the implementation of SEO.

 

The Content Creation Juggernaut

 

One such unintended consequence that has far reaching implications and has greatly shaped the world of SEO lately is the formation of the ever hungry content creation machine. In fact, this is possibly the one biggest factor that rules my life as a Freelance SEO Copywriter; it is both the blessing that acquires work to keep me writing and the curse that chains me to this never ending treadmill of having to constantly create new and interesting online content.

The biggest aspect of SEO now is content creation and it is the one universal piece of advice that we give to every client, no exceptions. Basically, if you want your website to rank highly in the SERPs, whatever your field or business sector, you can no longer just build a lovely shiny new website and then leave it static. Oh no, in this crazy world we currently inhabit, to a greater or lesser degree, you have to regularly generate new, original content and upload it to your site.

You know this, I have written many a blog about this already, but how have we got into this situation?  Read More

Happy (Sort Of) New Year!

By | Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

Happy New Year and welcome to my first blog of 2015! Now I know what you’re thinking – your first blog of 2015? January’s nearly over, what have you been doing for the past three weeks? Well, unfortunately for me – and GrowTraffic too, as it turns out – I’ve been having a little holiday courtesy of the NHS and your favourite SEO Consultancy’s rankings have taken a bit of a hit as a consequence.

So I’m going to kick off this year’s blog posts with a little look at what has gone wrong and why; but instead of treating you to my usual 1,500 word moan, I’m going to start as I mean to go on in 2015 by putting my Positive Thinking Hat on and we’ll see what we can all learn from this experience. Let’s look on it as group therapy, and then we can pass around the sick bags once we’ve finished.  Read More

The Law of Unintended Consequences: Part 1

By | Google, Internet Marketing Recruitment, Search Engines, SEO, Thoughts | No Comments

Google and the Law of Unintended Consequences

It is a fact of life that every action has a consequence; we’re all aware of this, but mostly we act under the belief that our actions will have a positive impact in one way or another. Unfortunately though, this is not always the case and the law of unintended consequences is an unavoidable and often darkly humorous reality of the human condition (my favourite example of which being the Streisand Effect, when someone’s (usually a celebrity’s) attempts to conceal something about their private life in reality leads to the fact being promoted vociferously accross the internet. Brilliant).

Whilst some of the most ridiculous – or perhaps best publicised – examples of unintended consequences are usually credited to governments (China anyone? The United States? Even the UK has had its moments!), Google seems to be doing its best to give the current reigning champions a run for their money. In fact, the entire dalliance played out between search engines and SEOs seems to be one big round of ‘how do we deal with this unintended consequence now?’. Or maybe I’m just being grumpy about it all; it has been known.

 

Humble Beginnings…

The giant of search started off its enterprise over 14 years ago with the laudable goal to bring the best possible results to anyone using their search engine for any given search term. Great! That’s exactly what we want, that’s what a search engine should be providing; so how are you going to do it…?

As with any other business, Google’s growth and dominance over the market has been a slow evolution (although slightly more evolutionary, seeing as they’re creating as they’re evolving) and to call it a learning curve would be an understatement, certainly from the point of view of the search engines but also from the point of view of the average folk using the search engines and those of us trying to cunningly manipulate them.

Every link in the evolutionary chain has been forged as the result of the one that went before it; so, there was an issue, Google created a solution, that caused an issue, Google created a solution and on it went, whilst all the while we poor SEOs tried to figure out how to make it work for our clients and look like we know what we were talking about, preferably at the same time.

In the ever changing world of the search engines, the law of unintended consequences is not so much an evolutionary quirk, popping up every now again to give us all a laugh, but rather the primary means of deciding policy and shaping the internet! Read More

Black Friday Overload?

By | Internet Marketing Recruitment, News, SEO, Thoughts | 2 Comments

Usually, every morning, my first job is to sit down for a bit with my laptop and peruse my social media feeds and SEO blogs to see what’s going on and if anything staggeringly interesting has happened overnight. Admittedly, on occasion, this ‘research period’ (ha!) does result in me getting drawn into wasting an hour on Facebook, fighting with Neo-Nazis about the validity of racism in today’s society (I know, I work from home) but, more often, this hour enables me to turn my vague wonderings about the subject of my next blog post into a solid theory from which to work.  Read More