The way we think about keywords has changed dramatically over the years. However many of us are still guilty of thinking about keywords too much. I think you could probably argue that our focus on keywords is a vestige of the bad old days of SEO and digital marketing. Read More
There’s going to be a huge impact to the way we do business and the way we carry out our marketing activities when The EU’s General Data Protection Regulations (GDPR) comes into force on 25th May 2018. This got me questioning what the implications are for SEO consultants and SEO managers. Read More
I’ve been working in marketing since 2003. I created my first website in 2000. Sometime around 2004 / 2005, I started to get interested in SEO. It was during this time that I was managing a magazine called Professional Van and Light Truck Magazine. It was also around this time that I started noticing the impact promoting press releases had on our website’s rankings. Read More
Eh up, me Duck! SEO consultants extraordinaire, Grow Traffic, has arrived in South Yorkshire and its bloomin’ lovely! Sheffield, with its digital credentials, was the obvious choice for us to set up doing friendly SEO and with Rotherham, Doncaster, Worksop, and Barnsley right on the doorstep we are in the centre of a thriving region.
So put down your snooker cue, grab a pint of Pale Rider, gi’or wi thesen, and read on to see what SEO actually is and why you need it for your business.
There are a lot of different ways a business can facilitate growth. In order to do this, businesses will grow their sales team, create new products, explore different markets, create a new brand or merge with or acquire other businesses.
But over the last few years, businesses have taken up the mantle of content marketing to share out the knowledge they’ve accumulated as a business. They do this to project themselves as thought leaders in their industry and to attract new customers through SEO or through arrangements with industry publications. Read More
Every now and then someone says to me that PPC is really expensive and they’d rather go down the route of using SEO to generate enquiries or sales for their business. But as with all things marketing mix orientated, it’s never an all or nothing approach and it’s important to understand where each tactic fits into your plan. Read More
Over the last year, we’ve heard a lot about fake news. Even before that there were questions about celebrities and social media stars connections with large brands. Who believes the photos in glossy magazines haven’t been airbrushed? Or that celebrities write their own autobiographies? Increasingly, the general public is getting wise to the reality of the people they aspire to be like. And I can’t tell you how many times I’ve read a post and believed Clint Eastwood has died! So what does this heightened awareness of ‘the fake’, do for influencer marketing? Read More
When asking the question do seo packages really work we’re not talking about the kind of bespoke seo solutions that we offer through GrowTraffic. As a freelance seo consultant I’ve been asked many times why I don’t just have a banded service offering packages you for £100, £200, £250 a month etc. Read More
The way to effectively create a well-known brand is exposure. Numerous small businesses are created fall mostly as a result of their neglect to consolidate the online showcasing of their product or service. Read More
The Internet is a competitive marketplace and you cannot succeed in it without extraordinary or unique content. No matter, whether you own a website or blog, content is king and always will sit on its throne. Regardless of the glim of graphics or the excellence of strategically placed images, if your site doesn’t offer well written and compelling content then the visitor will rapidly exit and dubiously return. Read More
In a recent ruling the European Union Court of Justice has decreed that hyperlinking could infringe on copyright.
The Dutch publisher of Playboy has won a landmark victory about their photographs being uploaded on a file sharing website without their permission. Read More
Over the past few years, content marketing has dramatically changed. Or we can say that it has transformed the way businesses interact with their customers. Traditional marketing or advertising methods are no longer effective if you do not offer a characterized content marketing strategy. Today prospects are in search of strong information that helps them make good decisions. Most of the consumers search products and services online before making a purchase. According to one study, 75% of prospects prefer to learn through blogs or articles instead of advertising messages. Read More
It’s essential to understand what your customer wants, needs and expects. There are a number of different ways we do this in marketing, most of them involve market research processes that produce an outcome which aligns products, services and marketing materials to the customer.
Voce of the customer (VOC) is one such market research technique. VOC is generally more at home in the IT, services or product development department than it is in as a marketing research technique however I believe it’s an incredibly valuable process for marketers to go through in getting a deeper understanding of their customers.
Traditionally, VOC is used at the start of the new product design (NPD) process but I’d advocate you can use this process when first coming up with new marketing campaigns as well.
Voice of the Customer creates an in-depth list of the customers’ wants and needs, which are then placed into hierarchical categories which can then be prioritised based on their relative importance and customer satisfaction with other alternatives out there.
VOC work always relies on both qualitative and quantitative data analysis – so we’re talking about things like focus groups, interviews, ethnographic techniques, contextual enquiry etc but central is the use of interviews with potential customers to determine their experiences with existing products or services or alternatives within a category/sector. This can easily be applied to marketing materials, by asking customers about the types of marketing they’re received from competitors and going through how this impacted them and their understanding of the products and services available from competitors whilst detailing their reaction to it.
From this process Needs Statements are then produced, placed into a hierarchical structure which is generally then prioritised by the potential customer. This method can produce valuable insights for businesses when thinking about how to focus their marketing on the areas which will really push a potential customer’s buttons.
When used in product development terms VOC is part of the Quality function deployment (QFD) process which helps to take the needs and requirements of a customer, and transform them into actionable outcomes and stages in the product development process, defining the product characteristics. Essentially it creates quantitative outcomes from more qualitative inputs.
When used in a marketing environment, VOC could be a valuable tool to validate or transform elements of the marketing messaging and positioning frameworks. It backs up Audience Specific Messaging which addresses pain points whilst providing validation that the brand messaging ties into what the customer really values, requires from marketing material and what they believe they will interact with.
The real benefit lies in further removing the marketer (and our biases) from the process however a word of caution: the customer doesn’t always know what they want and if you ask them they will often tell you they want and need what they already know if out there. As with NPD, marketing must push this further, surprising the customer to ask the question – “How did I ever do without this in the first place?”
Dr Search, AKA Dr Pete has recently released his findings about HTTPS in a blog post detailing data Moz has been tracking in the two years since Google made HTTPS a ranking signal back in August 2014.
The results demonstrate that around 1/3 of all page one results on Google now use the HTTPS protocol suggesting it’s time to get serious about changing to HTTPS if you’ve not already. Read More
The modern world of online marketing is all about content marketing – anyone who tells you differently has found some magic beans or more likely is in a position of market dominance or just a really small niche. The thing is you’ve got to make sure you’ve got a joined up approach from everything from your brand to your content to your SEO. Read More
I’ve been working in marketing since 2003 and a lot of that time has been spent carrying out search marketing activities. Over the years, when working on the seo of websites we’ve got closer and closer to working on the quality of the content. If you’re managing your own website you’ll have heard about the fabled Quality Content Google suggests makes sites rank in its listings, but as quality is a subjective concept I thought I’d review how to create quality content that will help your website rank. Read More
If you think about what we do as marketers, one of the core things we do is try to make a difference in the world, to change the world in some small way, even if it’s just changing the way a member of our audience might think. Read More