GrowTraffic.co.uk

Here are my thoughts about how the search market, seo and generally internet marketing side of things will change in 2012. It’s a bit of fun but it should give us some ideas about what we should and shouldn’t be doing in the coming year.

I’d love to here your thoughts on how the market will change in the coming year. Continue reading ‘SEO Predictions for 2012’ »

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So I’ve been trying to get a site to rank for the terms Cross Cut Office Shredders and Cross Cut Office Shredder and I’ve been having a bit of fun and games with it at the moment. I am therefore going to use this blog to vent some of my thoughts and ideas about what’s happening with the rankings there. Continue reading ‘Cross Cut Office Shredders: Ranking a New Category’ »

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Google’s new look search results look quite scary from where I’m sitting at the moment, in the new search results as detailed by Aaron Wall every link that appears above the fold is an advertisement or a link back to another Google page (which inevitably has even more ad spots on it). Continue reading ‘Google’s Forget SEO Advertising Campaign’ »

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Google quietly announced that it was preparing to turn down the algorithm so as not to give so much weight to exact match domains. This could have a significant impact on the way web marketing is done.

Continue reading ‘What’s the future of exact match domains?’ »

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We’ve all got used to the idea that we can find out exactly how people found our sites through the use of Google Analytics and other packages but Google has recently dropped a bit of a bombshell. Ostensibly for security reasons, Google will no longer be providing the search details of anyone that is logged in and has search and then found your website.

Continue reading ‘Why is Google hiding organic search data?’ »

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Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.

All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Continue reading ‘Does ROI focused internet marketing spoil creativity in marketing?’ »

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Matt Cutts says Spelling and Grammar are not ranking factors although left the door open for them being ranking signals in the future.

I’ve been telling people for ages that spelling and grammar are probably a ranking signal, even though I know I can get pages to rank with spelling mistakes and really bad grammar errors. In his recent YouTube video Matt Cutts has scuppered this believe, however in the process did give some interesting insight to Google ranking signals.
Continue reading ‘Does Google penalise websites for poor spelling?’ »

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Search Engine Visibility is a bit of a confusing thing in many ways. I often talk about visibility and people nod along and I’m not always sure they fully get what I’m talking about.
Continue reading ‘What is search engine visibility?’ »

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Ok so this is a bit of a brief overview of the techniques I use to report of search marketing.

Continue reading ‘How to Report on SEO’ »

rel=”Author” is a new tag introduced by Google in conjunction is with rel=”me” tag to help Google determine who is producing content on the internet.

Why have Google introduced these tags?

Google has introduced these tags as part of their new algorithm settings (Panda 2.2) which is all about trying to determine what content is good and what’s spam. Their intention is to work out which content is unique and original and which has been scraped.

There are other impacts of course – if this becomes the norm then there is also a threat to traditional article marketing, as Google will review the tags and not pass on as much link potency for those articles that are pointing back to an author related network.

In part this is also an answer to the problem of the social network factor where a single piece of work by an individual can appear to be reproduced in several different places because the accounts are all links together.

The tags will appear on Author tags on blogs and content (see the author link at the top of this content), they then link back to an onsite ‘Author’ page which then links out using the rel=”me” tag to a Google Profile page – which itself links back to the ‘Author’ page.

We’ll see how this improves rankings, if nothing else it should improve the standing of individual bloggers and create more of a brand around individuals.

For those of you who want to get in early visit: http://www.google.com/support/webmasters/bin/answer.py?answer=1229920 this is still in trial mode at the moment and Google are looking for people to take it up relatively early so they can test the system.

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