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Recently, Matt Cutts announces that Google is developing a penalty for the rankings of websites that have been overly optimising their content. Continue reading ‘Matt Cutts Announces Penalties for Over Optimisation’ »

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Recently there has been a flurry of people reporting they have been hit with a Webmaster tools penalty that focus’ on the backlinks coming into the site – as this coincides with the most recent update to the Google Panda update (Panda 3.3) I’m assuming it’s part of this update.

Google’s Panda updates exist outside Google’s normal algorithm changes, they are run regularly to tidy up the rankings and the aim of them is to hunt out wrong doers and penalise them for their wrong doings. Continue reading ‘What does Google Webmaster Tools notice of detected unnatural links mean?’ »

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If you’ve been following the GrowTraffic blog you’ll have seen a post back in November about the use of exact match domains to get a better place in the rankings and how Google was indicating this loophole / benefit will be phased out. Interestingly, new research has been released by the Open Algorithm Project (Domain Name SEO). Continue reading ‘Choosing the right domain – Exact Match Domain update and Top Level Domain Choices’ »

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I’m in the process of building a microsite for a client that would like me to do some work for them. Our agreement hasn’t actually started yet however when I looked into this area I thought it was worth me building the site in advance to take advantage of what looks to be a new market / new marketing opportunity. Continue reading ‘How to choose the domain of a microsite’ »

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Here are my thoughts about how the search market, seo and generally internet marketing side of things will change in 2012. It’s a bit of fun but it should give us some ideas about what we should and shouldn’t be doing in the coming year.

I’d love to here your thoughts on how the market will change in the coming year. Continue reading ‘SEO Predictions for 2012’ »

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So I’ve been trying to get a site to rank for the terms Cross Cut Office Shredders and Cross Cut Office Shredder and I’ve been having a bit of fun and games with it at the moment. I am therefore going to use this blog to vent some of my thoughts and ideas about what’s happening with the rankings there. Continue reading ‘Cross Cut Office Shredders: Ranking a New Category’ »

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Google’s new look search results look quite scary from where I’m sitting at the moment, in the new search results as detailed by Aaron Wall every link that appears above the fold is an advertisement or a link back to another Google page (which inevitably has even more ad spots on it). Continue reading ‘Google’s Forget SEO Advertising Campaign’ »

Google quietly announced that it was preparing to turn down the algorithm so as not to give so much weight to exact match domains. This could have a significant impact on the way web marketing is done.

Continue reading ‘What’s the future of exact match domains?’ »

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We’ve all got used to the idea that we can find out exactly how people found our sites through the use of Google Analytics and other packages but Google has recently dropped a bit of a bombshell. Ostensibly for security reasons, Google will no longer be providing the search details of anyone that is logged in and has search and then found your website.

Continue reading ‘Why is Google hiding organic search data?’ »

Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.

All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Continue reading ‘Does ROI focused internet marketing spoil creativity in marketing?’ »

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