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Here are my thoughts about how the search market, seo and generally internet marketing side of things will change in 2012. It’s a bit of fun but it should give us some ideas about what we should and shouldn’t be doing in the coming year.

I’d love to here your thoughts on how the market will change in the coming year. Continue reading ‘SEO Predictions for 2012’ »

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It’s not quite the end of 2011 however I thought it would be nice to have a look at how successful the blog posts on GrowTraffic have been this year, in order to get a feeling for the themes I’ve discussed that have really touched a nerve. Continue reading ‘Most viewed blog posts in 2011’ »

So I’ve been trying to get a site to rank for the terms Cross Cut Office Shredders and Cross Cut Office Shredder and I’ve been having a bit of fun and games with it at the moment. I am therefore going to use this blog to vent some of my thoughts and ideas about what’s happening with the rankings there. Continue reading ‘Cross Cut Office Shredders: Ranking a New Category’ »

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At various times in my career I’ve been asked to sit on panels to discuss my experiences in business, whether that be in front of people in the search marketing community or in front of high school pupils and sixth formers.

It’s a long time since my days at Parklands High School in Chorley or my college days in Preston and even my university days in Manchester. I think it’s fair to say that although I’ve got an education, it’s not the best education I could have got and it’s one which has very little to do with what I’ve been doing since I left education.

Continue reading ‘How important is a university education to kids and the economy?’ »

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For some people it’s a lightening bolt, for others (like my old boss Lawrence Jones) it’s being trapped under the suffocating snow of an avalanche, for me, my moments of epiphany always seem to happen when I’m in the bathroom. Continue reading ‘How to stop making excuses’ »

We’ve all got used to the idea that we can find out exactly how people found our sites through the use of Google Analytics and other packages but Google has recently dropped a bit of a bombshell. Ostensibly for security reasons, Google will no longer be providing the search details of anyone that is logged in and has search and then found your website.

Continue reading ‘Why is Google hiding organic search data?’ »

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Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.

All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Continue reading ‘Does ROI focused internet marketing spoil creativity in marketing?’ »

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When carrying out SEO it’s really important to understand the limitation of the software you’re using if you’re using a content management system. Continue reading ‘Baby Headbands’ »

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It’s probably fair to say that it’s only people like me that remember Google’s announcement in a blog in December 2009 that had the title: Personalised Search For Everyone”. I knew it was coming and I remember thinking this is going to change everything.

Continue reading ‘The Personalisation Era: Determinism and Passive Media Individualism’ »

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