On Friday, I attended the Be Inspired Business Awards (BIBAs) and we were lucky enough to have International CEO of Saatchi and Saatchi Kevin Roberts MC the event. I’ve been to a lot of awards in my time but the choice of this particular thought leader was inspired, not least because he’s a Lancastrian, but also because he used humour to inject management and marketing topics, that could have been fairly weighty in other circumstances, relating each point from his business theory (manifesto?) to each category. I was hooked, so I thought I’d think here about some of the points he raised. Read More
Category Archives: Thoughts
Well here we are again lovely people and it’s Part 3 of GrowTraffic’s The Blogging Blogs; so without further ado let’s get on with it…
Blogging and Social Media
Love it or hate it, social media is now an unavoidable part of SEO; if you’ve got a website then you have just got to bite the bullet and get social networking in order to promote it. Now we all know that this is a burden most small to medium business owners can probably do without but there are ways and means of easing the burden (most of which I have already discussed in previous blogs).
One such tool that can be used hand in hand with social media to promote your website is the humble blog, although a lot of people make the mistake of thinking that they can only manage one or the other, not both. Here we’re going to have a look at how you can market more efficiently, so that your blog incorporates your social media and works harder for your SEO. Read More
Marketing is an expensive business. As a marketer I’ve spent years spending millions of pounds on behalf of business owners in order to promote their businesses for them, however what do you do if you need to do marketing with no budget?
There are plenty of blog posts out there discussing how to carry out your marketing on a low budget but no one seems to be talking about marketing without a budget, yet this is something a lot of small businesses and startups face every day. Read More
As a Freelance SEO Consultant, I often get asked by new start ups to design and build a new website that will both serve the business and be SEO future-proofed. I also get asked by established companies to re-design existing websites that are not ranking in the search engines or are looking a little bit dated. Unfortunately, nine times out of ten, when this conversation begins, I ask what I believe to be the fundamental questions only to be met with blank faces and vacant stares. Read More
Obviously, as the expertly perfect and perfectly expert SEO that I am, I’ve been telling all my clients for ages and ages now to make sure they social media to the max in order to get their websites even vaguely near the top of the search engines. Fortunately, most of my clients are already on the same page with me about this, or are at least persuadable on the issue, but there are a few of them who will just not go with me on this one – and you know who you are, naughty clients!!! Read More
I was planning to write a little blog post on Goole’s latest Penguin update and its influence on the good old backlink, but I’ve had one or two tweets in my twitter column over the past couple of days about the threat of Negative SEO so I thought, as the two are linked, I’d treat you to an article about that instead (with a heavy dose of Penguin and backlinks thrown in for good measure!). I know, don’t all thank me at once. Read More
The crazy world of SEO was thrown into a state of panic on 20th May 2014, when Matt Cutts declared on his Twitter page that “Google is rolling out our Panda 4.0 update starting today”. Admittedly, I was on holiday when this sacred announcement was made, sipping a cocktail from the free bar whilst reclining by the pool, so the initial frenzy passed me by somewhat. I know what you’re thinking; ‘what relevance can the holiday have to the algorithm update’? It has none; I only mention it to make you jealous! Read More
You may have heard the scandalous word on the search marketing grapevine that SEO is dead, but, fortunately for us SEO copywriters, the rumours of its death have been greatly exaggerated! Read More
Well today is the 25th birthday of the World Wide Web and I thought I’d have a think about it from my perspective, after all without the invention by Sir Tim Berners-Lee, I, as a mainly digital focused marketer wouldn’t have a job! Read More
I’ve been in the SEO game for a long time now and over the last few years the buzz words semantic search has been banded about, however it’s not until recently (post launch of hummingbird), that I’ve really come to see an impact, forcing me to pause to think about how this will change my role as a search marketer and in turn how I write content as an seo copywriter. Read More