I recently heard Tom Smith from Fast Web Media speak about the impact weather can have in search marketing. Admittedly, he was discussing how weather can be used to benefit PPC campaigns, however there are a good number of websites out there that could benefit from the QDF algo when it comes to weather. Continue reading ‘How to use the weather when creating a search strategy’ »
Archive for the ‘Thoughts’ Category.
As a marketer, internet marketer or offline marketer, you are going to interact with your sales department in various different ways. It’s important to get a good feel for how that dynamic works and what you want to achieve from the interaction – whilst understanding what the sales team want to achieve. Continue reading ‘How the marketing team interacts with the sales team’ »
Understanding, analysing, predicting and then analysing again is fundamental when you’re thinking about your marketing campaigns. However, too often as a marketer it’s easy to fall into what I refer to as The Marketing Trap. Continue reading ‘The Marketing Trap: Too Much Thought Can Be Limiting’ »
The world of online marketing is a funny old place and has been described to me in many different ways over the years, recently someone said internet marketing is sexy, fun and addictive and this got me thinking about what I think about the world of SEO, PPC, SMO (and various other acronyms), inbound marketing in general, email marketing, web design and development – and all the other things that I’ve been invovled with over the years. Continue reading ‘Sexy, Fun and Addictive’ »
I sometimes think back to that old saying: “the only truly creative act was the first one, everything that followed was just copying, badly”. The internet is a funny old world of plagiarised and adapted content, we see so many websites that when we go from one to the other we are always thinking to ourselves consciously or subconsciously “I like that” or “I don’t like that”. Continue reading ‘The rights and wrongs of plagiarism and web design techniques’ »
It’s a funny old world sometimes, this early part of the 21st century has seen a massive growth in nationalism, something I find fairly abhorent, recently I’ve started asking myself how much of a part I have to play in the increase in nationalism due to my role as as a seo consultant and online marketer. Continue reading ‘Is the internet encouraging the growth of nationalism?’ »
I’ve been thinking for a while now that things are happening around me that are giving me the sense that things aren’t quite what they are with the economy. These are my thoughts about the state of the economy and how this has been affecting me as a search marketing professional offering seo consultant services predominantly in the UK. It’s not just me either, I’ve been talking to a lot of business owners who offer business services to other business and they are all saying the same thing – that belts are being discreetly tightened. Continue reading ‘The Phony Recession: Are We About To Enter A Real Recession?’ »
You may already be familier with Google’s Patent that modifys the search results when they pick up an SEO technique (if you’ve not take a look at SEO by the Sea). The new patent is essentially designed to confuse people using spamming techniques by making those techniques difficult to report on. Rand Fishkin in his private blog seems to suggest that this is solely based on link spamming, however having read the patent I’m nnot convinced this solely relates to links. Continue reading ‘Why is Google Changing The Way It Deals With Links? New Penguin Update?’ »
There’s been a lot of talk about how much the Olympics has cost us as a nation and there’s also a lot of talk about paying dividends in the future. I thought the argument of the Olympics paying off for London and the rest of Great Britain was a bit woolly to say the least. I’m now a convert.
Admittedly, this isn’t so much about search marketing, rather business, the Olympics and Britain’s place in the world. Saying that I am of course thinking about things from the perspective of a search marketer and SEO consultant which is already a very international business community with most of us having worked with organisations throughout the world.