Category Archives: Thoughts

The Law of Unintended Consequences: Part 1

By | Google, Internet Marketing Recruitment, Search Engines, SEO, Thoughts | No Comments

Google and the Law of Unintended Consequences

It is a fact of life that every action has a consequence; we’re all aware of this, but mostly we act under the belief that our actions will have a positive impact in one way or another. Unfortunately though, this is not always the case and the law of unintended consequences is an unavoidable and often darkly humorous reality of the human condition (my favourite example of which being the Streisand Effect, when someone’s (usually a celebrity’s) attempts to conceal something about their private life in reality leads to the fact being promoted vociferously accross the internet. Brilliant).

Whilst some of the most ridiculous – or perhaps best publicised – examples of unintended consequences are usually credited to governments (China anyone? The United States? Even the UK has had its moments!), Google seems to be doing its best to give the current reigning champions a run for their money. In fact, the entire dalliance played out between search engines and SEOs seems to be one big round of ‘how do we deal with this unintended consequence now?’. Or maybe I’m just being grumpy about it all; it has been known.

 

Humble Beginnings…

The giant of search started off its enterprise over 14 years ago with the laudable goal to bring the best possible results to anyone using their search engine for any given search term. Great! That’s exactly what we want, that’s what a search engine should be providing; so how are you going to do it…?

As with any other business, Google’s growth and dominance over the market has been a slow evolution (although slightly more evolutionary, seeing as they’re creating as they’re evolving) and to call it a learning curve would be an understatement, certainly from the point of view of the search engines but also from the point of view of the average folk using the search engines and those of us trying to cunningly manipulate them.

Every link in the evolutionary chain has been forged as the result of the one that went before it; so, there was an issue, Google created a solution, that caused an issue, Google created a solution and on it went, whilst all the while we poor SEOs tried to figure out how to make it work for our clients and look like we know what we were talking about, preferably at the same time.

In the ever changing world of the search engines, the law of unintended consequences is not so much an evolutionary quirk, popping up every now again to give us all a laugh, but rather the primary means of deciding policy and shaping the internet! Read More

Black Friday Overload?

By | Internet Marketing Recruitment, News, SEO, Thoughts | 2 Comments

Usually, every morning, my first job is to sit down for a bit with my laptop and peruse my social media feeds and SEO blogs to see what’s going on and if anything staggeringly interesting has happened overnight. Admittedly, on occasion, this ‘research period’ (ha!) does result in me getting drawn into wasting an hour on Facebook, fighting with Neo-Nazis about the validity of racism in today’s society (I know, I work from home) but, more often, this hour enables me to turn my vague wonderings about the subject of my next blog post into a solid theory from which to work.  Read More

Who’s Actually Reading Your Blog?

By | Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

I have both written and read many blogs in my time about how you should tailor your blog posts to your ideal customer, the idea being that you research thoroughly who your core customer base is and then envisage a single customer who embodies all the characteristics of that customer base. Kind of like what the politicians do – talk to ‘Middle England’.  Read More

Yahoo! Beats Google To The Mozilla Firefox Default

By | Google, Internet Marketing Recruitment, News, Search Engines, SEO, Thoughts | No Comments

Mozilla released a statement yesterday revealing that their search engine of choice was going to change; starting in December 2014, Yahoo will be the default search engine on the Firefox browser in the US, rather than Google. What’s more, they will no longer have one default search engine worldwide; instead the Firefox browser will use a different search engine depending on the country or continent in which it is being used. Read More

Mark Zuckerberg Hosts A Public Q&A

By | Internet Marketing Recruitment, News, Social Media Marketing, Thoughts | No Comments

When I got this notification in my Twitter feed this morning, sent from the ever informative Search Engine Journal stalwart, Matt Southern, I thought ‘big wow’. Yes, it takes quite a lot to impress me.

Never one to be deterred by simple boredom though, I thought ‘well, I am supposedly an SEO Copywriter, I’d better watch this and keep abreast of the current trends in SEO’. I know; dedication or what?! Sometimes I think I deserve a Nobel prize for my unrelenting devotion to all things Search Engine orientated.

So down I sat on a rainy Friday afternoon to watch the hour+ long video of Mark Zuckerberg’s Q&A session and, much to my amazement, I was actually quite impressed.  Read More

How Much Does Copywriting Cost?

By | Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Thoughts | No Comments

I’ve been a Freelance SEO Copywriter for a good while now, touting my services on a number of different platforms, and one of the first questions that I always get asked is ‘how much do your services cost?’. It’s a fact of life and I understand that, for the majority of small to medium business owners, it is often what decisions are necessarily based on. Usually though, if that’s the first question I’m asked, I know that I’ve already lost the contract.  Read More

The Best & Worst Of The Halloween Content Marketing

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Reviews, Social Media Marketing, Thoughts | No Comments

OK, so as most of you obviously already know (as you live on planet Earth) it was Halloween on Friday and that means that not only did you spend most of last night feeling sick, but your social media feeds were also filled with companies making tenuous links between their product/company and the Eve of All Hallows. Well mine were at any rate.

Now, as I am married to a marketer (for my sins) I obviously know how important it is to use key calendar dates to help fill up your blogging calendar – hell, I’ve even written blogs about how important this is – but when I sat down yesterday morning to have a look at the efforts of my fellow marketers and try to think of something inspirational to blog about, I was attacked by a great big scary Halloweeny monstery thingy, who drained me of all motivation.

It wasn’t as if everything that I saw was bad – some of it was good – but most of it was tenuous at best. So, instead of something inspirational, I present you with this. Lucky you.   Read More

5 Good Reasons To Use Freelancers

By | Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

In the interests of fair disclosure, I suppose I should probably state, before we go any further, that you’re probably not going to get a fair and balanced article here: as a Freelance Copywriter, I will admit that I may be slightly biased. Bearing that in mind, I’m about to give you 5 good reasons why hiring freelance copywriters is miles better than wasting all your money on expensive agency copywriters. See, not biased in the slightest!  Read More

Do You Want To Be Forgotten?

By | Google, Internet Marketing Recruitment, News, Search Engines, Thoughts | No Comments

My Sunday Morning Paddy

I was reading an article over the weekend that, unfortunately for my husband, was one of those that caused me to get on my soap box and have a bit of a rant and, as he was the only person around at the time, it was inevitably aimed at him.

However, after about 15 minutes of following him around and aggressively (but eloquently) putting my point across, whilst he told me that I was right and that he agreed with me (naturally), I realized that my chosen means of dissemination was fruitless and decided to air my views here instead.  Read More

Which Is Your Favourite Season?

By | Thoughts | 2 Comments

I Love My Job…

One of the things that I love most about being a Freelance SEO Copywriter is the fact that I can work from home; it’s great, everyone should do it! Having previously worked in large, open planned offices with lots of people, all having different conversations either with each other or on the phone, being able to work in the peace and quiet of my own home is bliss, plus I’m at least twice as productive as I used to be.  Read More

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