Category

Thoughts

How to create brand messaging

By | Content Marketing, Thoughts | No Comments

So you’ve got an awesome product or killer service and you want to let the world know about it. Most business owners crack on and write about it and after a while they get to the point where they realise that their content is completely all over the place. At this point that they’re not really sure how they should be selling their product or service. But before you’ve even got to this point you should be thinking about how everything will be tied together with your brand messaging. Read More

How to create quality content

By | Content Marketing, Google, Search Engines, SEO, Thoughts | No Comments

I’ve been working in marketing since 2003 and a lot of that time has been spent carrying out search marketing activities. Over the years, when working on the seo of websites we’ve got closer and closer to working on the quality of the content. If you’re managing your own website you’ll have heard about the fabled Quality Content Google suggests makes sites rank in its listings, but as quality is a subjective concept I thought I’d review how to create quality content that will help your website rank. Read More

What Boaty McBoatface tells us about feedback?

By | Thoughts | No Comments

As a marketer I’ve always believed in the power of having a deep understanding of a company’s customers, and in a continual feedback approach to constantly check and test how the brand is being perceived, making sure we’re delivering what customers want and making sure products and services are developed in a useful direction. The thing is, there have been a number of occasions I’ve found this approach to fail and the recent Internet poll which resulted in the Internet suggesting the Natural Environment Research Council (NERC)’s new £200 million research vessel should be called Boaty McBoatface demonstrates one of these points. Read More

Challenging the market leaders online by recruiting different marketers

By | Thoughts | No Comments

At first glance, the online space give new businesses a great and vast platform in which to compete against the market leaders, however it’s not just about setting up a new business and going hell for leather, have you ever considered what it really takes to challenge the existing market leaders? This got me thinking about recruiting marketers or appointing agencies. Read More