As a marketer I’ve always believed in the power of having a deep understanding of a company’s customers, and in a continual feedback approach to constantly check and test how the brand is being perceived, making sure we’re delivering what customers want and making sure products and services are developed in a useful direction. The thing is, there have been a number of occasions I’ve found this approach to fail and the recent Internet poll which resulted in the Internet suggesting the Natural Environment Research Council (NERC)’s new £200 million research vessel should be called Boaty McBoatface demonstrates one of these points. Read More
Category Archives: Thoughts
At first glance, the online space give new businesses a great and vast platform in which to compete against the market leaders, however it’s not just about setting up a new business and going hell for leather, have you ever considered what it really takes to challenge the existing market leaders? This got me thinking about recruiting marketers or appointing agencies. Read More
Marketing is changing with the changing face of the way we consume content and media and it’s important that marketers, and especially online marketers step up and take more proactive leadership roles within businesses. Read More
This might sound like the intro to a bad joke. Maybe it is. I’m in my mid-thirties and have been working in marketing since my early twenties and it’s occurred to me over the last few years that I’m starting to become one of the older marketers (I’m including in this SEOs, PRs, Advertisers in my catch all term marketers) and if this trend holds true, I reckon I’ve probably only got another ten years left in my career as an employee. Read More
You might recall a year ago the majorly disruptive travel website AirBNB did something interesting with its branding. It gave more control of its brand to its users, enabling them to play with colours and backgrounds which would allow them to feel a sense of ownership over the brand. The marketing community has fallen in love with the concept (and I count myself in that community) however the jury is still out on whether this is a good thing. Read More
I’ve been a little bit quiet on the old blog front recently because, to tell you the truth, I’ve just been swamped with work (which – as Simon Dalley says – is a good problem to have!) but I wanted to tell you about a fabulous event that I attended last week courtesy of Alder Grange School Sixth Form College in Rawthenstall.
As part of their Enterprise Week for Year 10 pupils, and representing GrowTraffic, I was lucky enough to be able to spend a morning with pupils as a business mentor, offering support and advice for their project on Tourism in Rossendale. Not only did I enjoy myself much more than I was expecting to, it was also really heartening to see such enthusiasm and dedication from all the students involved. Read More
I’ve been working in marketing for years, in my spare time I continue to take on some freelance clients, mainly performing online marketing tasks and acting as a freelance seo consultant however in my day to day role as a marketing manager concentrating on brand marketing I’ve been thinking more about what the difference is between marketing and branding.
There’s so much more than this, so don’t take this as the definitive answer to the question “what’s the difference between marketing and branding” but hopefully it should go some way helping you form a view and taking some action.
If you always start with the same foundations you’re never going to build something that’s much bigger than you have before. Something we should all be conscious of in marketing is that if we try to copy what our competitors have already done, we risk failing to realize the potential of our ambitions. Read More
I spent around 12 months working on quite an intensive content marketing campaign for a company supplying products in the construction industry in the UK and I thought it would be valuable to discuss some of the things I learned during the process. Read More
Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!
As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her. Read More