GrowTraffic.co.uk

For some people it’s a lightening bolt, for others (like my old boss Lawrence Jones) it’s being trapped under the suffocating snow of an avalanche, for me, my moments of epiphany always seem to happen when I’m in the bathroom. Continue reading ‘How to stop making excuses’ »

We’ve all got used to the idea that we can find out exactly how people found our sites through the use of Google Analytics and other packages but Google has recently dropped a bit of a bombshell. Ostensibly for security reasons, Google will no longer be providing the search details of anyone that is logged in and has search and then found your website.

Continue reading ‘Why is Google hiding organic search data?’ »

Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.

All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Continue reading ‘Does ROI focused internet marketing spoil creativity in marketing?’ »

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When carrying out SEO it’s really important to understand the limitation of the software you’re using if you’re using a content management system. Continue reading ‘Baby Headbands’ »

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It’s probably fair to say that it’s only people like me that remember Google’s announcement in a blog in December 2009 that had the title: Personalised Search For Everyone”. I knew it was coming and I remember thinking this is going to change everything.

Continue reading ‘The Personalisation Era: Determinism and Passive Media Individualism’ »

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From time to time I have a let’s get more organised phase. I spend quite a lot of time and effort into putting systems/processes into place that will help me organise my time better, it’s funny that I never seem to quite live them out, returning again and again to my own style of working which although wouldn’t win any awards for organisation has managed to get me down the road to where I’m at now. That’s not to say that I’m complacent about it, because I’m not. I’m always ready to work that bit harder to improve how I deal with things on a day to day basis.

Girls are better than guys

So what have I learned about organisation. Firstly, organisation for the first person is disorganisation for the next, that perfect filing system you’ve created only has meaning to you – so that’s rule 1, it must be logical, but it can be your logic. The next thing is (and please excuse me for saying this) men on the whole aren’t as well organisaed as women. Once upon a time I would have argued against this statement saying that all men and women are capable of being equally well organised, I had hoped that my experiences at work would prove this right unfortunately however, they have not. In fact they have told me the opposite is probably true. So rule 2 make sure you’ve got someone aronud that will help you be organised. I’m always surprised at how quickly I slip back into bad habits and I need someone there to regularly tell me which path to take.

Make Lists

I am the complete master of making lists. This is how I get through the day. I have a to do list each time I sit down and I try to just put around 6 items on there that I know I can achieve. If there is something big that needs to be dealth with then I may be thinking about creating a list that compartmentalises the one big task.

Lists help me in the middle of the night. Whenever I can’t sleep it tends to be because I’ve woken up thinking about work or things that need to be done at home. Writing a list is a great way of taking the stress out of the situation and knowing where I’m heading with things. I suppose that’s why most large companies start to create meeting cultures.

GrowTraffic has been sat at position 1 for freelance seo consultant for quite some time now and to be honest I’ve not done a lot to maintain the position, on Sasturday however for the first time in a long time the site dropped to position 3, I had a sneaky suspicion this was going to happen as GT dropped to position 2 for about half a day a week or so ago, this dance is a sure fire indicator that you’re about to be dropped slightly.

Continue reading ‘What Goes Up Must Come Down’ »

It happens all the time, you spend loads of time and energy getting a site to rank for a keyword that you know has search traffic and you get little if any extra search traffic. This investment can then seem like a bit of a waste. What’s more it can seem like you’ve been lied to, either by the people doing your SEO or by your traffic estimating tool.

Continue reading ‘Rankings and Traffic – things to consider’ »

I’ve been writing copy for years, all my working life in fact, I’ve written copy for ads, I’ve written brochure content, I’ve written articles for magazines and newsletters (at one point I was a part time journalist), press releases and I’ve written a lot of content for websites.

It’s only because the marketing work I did so early on in my career that I’m a search marketer, without that focus on content I may never have had the drive to work with copy.

For years now I’ve been working with people who tell me text is about to be dumped from the internet but at the end of the day it remains. Copy is still an essential element of any website, text and copy are actually becomming more important when you take into account social media marketing.

I hadn’t really mentioned copywriting services through this website however after looking at my skill set I think it’s an important part of what I do, my freelance seo copywriter page is now ranking on the second page of Google, let’s see what a bit of focus on perfecting this page will do. Fingers crossed.

Good content is always the foundation to what I do, it’s what I’ve done all my working life and as such I think it’s important I concentrate on being a marketing orientated copywriting search marketer.

Ok in this masculine world of high flying business, it’s probably not fashionable to admit that from time to time I write poetry!

I realise that my poetry is probably only entry level amateur stuff but I’ve come to think that if I don’t put things out there for people to see, I’ll never be forced to make myself better.

Continue reading ‘My New Poetry Site Goes Live’ »

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