Archive for the ‘Thoughts’ Category.
There’s been a lot of talk about how much the Olympics has cost us as a nation and there’s also a lot of talk about paying dividends in the future. I thought the argument of the Olympics paying off for London and the rest of Great Britain was a bit woolly to say the least. I’m now a convert.
Admittedly, this isn’t so much about search marketing, rather business, the Olympics and Britain’s place in the world. Saying that I am of course thinking about things from the perspective of a search marketer and SEO consultant which is already a very international business community with most of us having worked with organisations throughout the world.
Continue reading ‘Could the Olympics be good for Britain’s business community?’ »
Betaworks recently bought the social listing website Digg the other week for a lowly $500,000, bear in mind the company was once estimated to be worth £160 million and Google is said to have offered the company £200 million in 2008 when is was the 24th most visited website in the world! Continue reading ‘A Social Media Case Study: The rise and fall of Digg’ »
Ambush marketing is a marketing technique in which businesses piggy back off the back of a major event, normally a sporting event, associating and positioning themselves as a sponsor of the event whilst not being an official sponsor. Continue reading ‘Olympic Ambush Marketing as a Search Marketing Technique’ »
Recently GrowTraffic has been hacked. Well to be honest it’s been hacked a couple of times and I wanted to share my experiences of how I’ve overcome it. Continue reading ‘Removing Malware from WordPress’ »
I’m working with a client that publishes a number of magazines, they’ve been working in the offline sphere for a good number of years, they are expect at what they do in that sector however they are moving further and further into the online space and there are some issues arising with processes, knowledge and staff resistance. As a freelance seo consultant, I’ve seen this type of thing many times, change is always hard and it’s important to take the staff with you and empower them. I recently sent through an email to explain why duplicate content is a bad idea, this is an adapted version. Continue reading ‘Why is duplicate content wrong?’ »
Sometimes in business things don’t work out, this is especially true when you’re working with a wide range of clients, from time to time the style of business or approach to work doesn’t quite gel and you have to hold your hands up and say it’s not going to work out.
I’ve learned over the years that I don’t have to take absolutely every client on board and in fact some client where I work with them would require such a different work process that it would be detrimental to my other clients. Continue reading ‘When things don’t work out with clients’ »
Over the last 18 months Google seems to have decided to pick on black and white animals, first it came out with the Panda Update, apparently named after Mr Panda at Google (originally named by the SEO community as the Farmer Update), more recently it’s launched the Penguin update, I’m going to put my money on Google naming the next update the Google Orca Update. Continue reading ‘Is the Google Orca Update Next?’ »
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There has been so many changes in the way Google has been handling link building over the last 18 months or so there are lots of SEOs out there who are still scratching their heads or worse still have completely given up, others are still using old link building techniques which will burn their clients’ websites and worse still there has been the rise of negative SEO, where a link builder is employed to build links to a businesses competitors specifically to damage their rankings. Continue reading ‘Could link building become illegal?’ »
At the begining of the web, directories were one of the main ways in which websites owners and proto-seos could promote themselves. it now appears that Google has begun to de-index directories, much in the same way they de-indexed blog networks earlier this year. Continue reading ‘Has Google Started to De-Index Directories?’ »
Google’s Project Glass is Google’s recent project to develop augmented reality glasses and had markedly ambitious aims and was backed up by equally stunning and impressive marketing. Unfortunately, it appears that Google’s marketing team have envisioned a future (if you excuse the pun!) that Google Glasses are failing to live up to. Continue reading ‘Are Google Glasses Any Good?’ »