Category Archives: Thoughts

Reasons Why Bigging-Up Your Competitors Is A Good Idea

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Thoughts | No Comments

Bigging Up The Competition 1

Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!

 

As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her.  Read More

On Yer Bike!

By | News, Reviews, Thoughts, Uncategorized | No Comments

A couple of months ago, GrowTraffic were doing a little bit of networking at our local Shout! Network Group and we were fortunately enough to hear a talk by Wendy Bell from Lancashire County Council (LCC) about the council’s Sustainable Travel Grants, which had recently become available to businesses in the East Lancashire Area. We thought ‘we could do with a bit of that’, so we applied and – guess what? We were granted a Sustainable Travel Grant! Fantastic.  Read More

How to get the best from a marketing agency

By | Thoughts | No Comments

I’ve worked both in agency and client-side roles over the years and generally I’ve had good working relationships with both clients and the agencies I’ve worked with, however on occasion I’ve wondered how to get the best from the marketing agency I’m working with and I’m sure it’s a frustration many marketers and business owners will experience from time to time. Read More

What does the Northern Powerhouse mean to the digital economy?

By | Thoughts | No Comments

Members of the Conservative-led coalition had been talking about the “Northern Powerhouse” for some time, the policy is a development of an earlier Labour policy initiated by John Prescott, and it proposes to create a second economic engine in the economy that will rival London by learning from some of the key lessons of London. Since the Conservative party was returned as a majority government around a week ago it would appear that the idea is more than just vote winning rhetoric with speeches being made and plans being pushed forward. This got me thinking: what are the implications of the Northern Powerhouse  to the digital economy? Read More

A (Belated) Networking Update

By | Content Marketing, Internet Marketing Recruitment, Social Media Marketing, Thoughts | No Comments

 

Well I’ve been a very busy little bee over the past couple of weeks, so much so that I haven’t even found time to pen a little GrowTraffic blog post; my clients have had loads but the GT world has been woefully neglected. Fortunately, Simon Dalley’s been stepping in to fill the blogging void, so I think we’ll probably survive, however it’s about time I started to pull my blogging weight so here’s a quick little post to keep you going.  Read More

Happy Easter from GrowTraffic

By | Internet Marketing Recruitment, News, Thoughts | No Comments

Happy Easter from everyone at GrowTraffic!

 

We’ve had a great start to 2015 and have been very busy helping our clients grow their businesses online, as well as making inroads into our local business community by doing a bit of networking (more on that shortly). All in all, we’ve had a rather hectic few months and are more than ready for this long weekend off; hopefully we can put our laptops down for a few days and spend some quality time with our families, as well as stuff our faces with chocolate! Read More

Wear Yellow For Seth: A Viral Tale

By | Content Marketing, Inbound Marketing, Internet Marketing Recruitment, Social Media Marketing, Thoughts | No Comments

I’ve watched a little viral miracle occur this week over my social media platforms and it’s got nothing to do with marketers or SEO-ers, but rather with a little boy from Manchester who has – almost single handedly – caused an internet sensation.

 

It’s practically impossible for even the most seasoned of digital marketers to predict what will go viral or when, and so it’s understandable that this turn of events has left the little boy’s family a little bit dazed; it’s certainly clear from their response that they had absolutely no idea of the impact their little video would have.

 

And yet really, when I sat down and thought about it, it seemed completely reasonable to me that this should have happened, and not purely because it is such a worthy cause; it genuinely ticks all the boxes for an internet viral success. So, having done said thinking, I thought I’d tell you lot about it too; so here we go, it’s the story of Seth; The Internet SensationRead More

The Role Of A Freelance SEO Consultant

By | Content Marketing, Google, Inbound Marketing, Internet Marketing Recruitment, Search Engines, SEO, Social Media Marketing, Thoughts | No Comments

I’ve talked about the changing role of SEO Consultants a few times in my previous blogs, but I was talking to a client the other day whilst I was doing a quote and it became obvious quite quickly that this client had misunderstood the role that GrowTraffic would play; hence, I thought that I would reiterate the point. Not that any of my clients ever read my blog but hey, I’ve got nothing better to do. Not!  Read More

Get in touch on 07495 181007 or email rw@growtraffic.co.uk Contact us