I seem to have spent years in agencies, inhouse roles and as a freelance seo consultant saying “when thinking about Google you need to think about the money” and now that line of thought has to be even more pertinent. Read More
Category Archives: Thoughts
The Content Creation Machine
At the beginning of December, I wrote a little blog post about Google and the Law of Unintended Consequences, a phenomena of which Google seem to be particularly susceptible to. I did promise you a Part 2 to that Part 1 however and, as I am a woman of my word, voila!
In Part 1, I discussed the fact that a lot of Google’s algorithm updates/changes – whilst they do deal with certain issues and advance Google’s goal of providing the searcher with the best search results – nevertheless have unintended consequences, which themselves affect the practicalities of search marketing and the implementation of SEO.
The Content Creation Juggernaut
One such unintended consequence that has far reaching implications and has greatly shaped the world of SEO lately is the formation of the ever hungry content creation machine. In fact, this is possibly the one biggest factor that rules my life as a Freelance SEO Copywriter; it is both the blessing that acquires work to keep me writing and the curse that chains me to this never ending treadmill of having to constantly create new and interesting online content.
The biggest aspect of SEO now is content creation and it is the one universal piece of advice that we give to every client, no exceptions. Basically, if you want your website to rank highly in the SERPs, whatever your field or business sector, you can no longer just build a lovely shiny new website and then leave it static. Oh no, in this crazy world we currently inhabit, to a greater or lesser degree, you have to regularly generate new, original content and upload it to your site.
You know this, I have written many a blog about this already, but how have we got into this situation? Read More
Happy New Year and welcome to my first blog of 2015! Now I know what you’re thinking – your first blog of 2015? January’s nearly over, what have you been doing for the past three weeks? Well, unfortunately for me – and GrowTraffic too, as it turns out – I’ve been having a little holiday courtesy of the NHS and your favourite SEO Consultancy’s rankings have taken a bit of a hit as a consequence.
So I’m going to kick off this year’s blog posts with a little look at what has gone wrong and why; but instead of treating you to my usual 1,500 word moan, I’m going to start as I mean to go on in 2015 by putting my Positive Thinking Hat on and we’ll see what we can all learn from this experience. Let’s look on it as group therapy, and then we can pass around the sick bags once we’ve finished. Read More
Google and the Law of Unintended Consequences
It is a fact of life that every action has a consequence; we’re all aware of this, but mostly we act under the belief that our actions will have a positive impact in one way or another. Unfortunately though, this is not always the case and the law of unintended consequences is an unavoidable and often darkly humorous reality of the human condition (my favourite example of which being the Streisand Effect, when someone’s (usually a celebrity’s) attempts to conceal something about their private life in reality leads to the fact being promoted vociferously accross the internet. Brilliant).
Whilst some of the most ridiculous – or perhaps best publicised – examples of unintended consequences are usually credited to governments (China anyone? The United States? Even the UK has had its moments!), Google seems to be doing its best to give the current reigning champions a run for their money. In fact, the entire dalliance played out between search engines and SEOs seems to be one big round of ‘how do we deal with this unintended consequence now?’. Or maybe I’m just being grumpy about it all; it has been known.
The giant of search started off its enterprise over 14 years ago with the laudable goal to bring the best possible results to anyone using their search engine for any given search term. Great! That’s exactly what we want, that’s what a search engine should be providing; so how are you going to do it…?
As with any other business, Google’s growth and dominance over the market has been a slow evolution (although slightly more evolutionary, seeing as they’re creating as they’re evolving) and to call it a learning curve would be an understatement, certainly from the point of view of the search engines but also from the point of view of the average folk using the search engines and those of us trying to cunningly manipulate them.
Every link in the evolutionary chain has been forged as the result of the one that went before it; so, there was an issue, Google created a solution, that caused an issue, Google created a solution and on it went, whilst all the while we poor SEOs tried to figure out how to make it work for our clients and look like we know what we were talking about, preferably at the same time.
In the ever changing world of the search engines, the law of unintended consequences is not so much an evolutionary quirk, popping up every now again to give us all a laugh, but rather the primary means of deciding policy and shaping the internet! Read More
Usually, every morning, my first job is to sit down for a bit with my laptop and peruse my social media feeds and SEO blogs to see what’s going on and if anything staggeringly interesting has happened overnight. Admittedly, on occasion, this ‘research period’ (ha!) does result in me getting drawn into wasting an hour on Facebook, fighting with Neo-Nazis about the validity of racism in today’s society (I know, I work from home) but, more often, this hour enables me to turn my vague wonderings about the subject of my next blog post into a solid theory from which to work. Read More
I have both written and read many blogs in my time about how you should tailor your blog posts to your ideal customer, the idea being that you research thoroughly who your core customer base is and then envisage a single customer who embodies all the characteristics of that customer base. Kind of like what the politicians do – talk to ‘Middle England’. Read More
Mozilla released a statement yesterday revealing that their search engine of choice was going to change; starting in December 2014, Yahoo will be the default search engine on the Firefox browser in the US, rather than Google. What’s more, they will no longer have one default search engine worldwide; instead the Firefox browser will use a different search engine depending on the country or continent in which it is being used. Read More
When I got this notification in my Twitter feed this morning, sent from the ever informative Search Engine Journal stalwart, Matt Southern, I thought ‘big wow’. Yes, it takes quite a lot to impress me.
Never one to be deterred by simple boredom though, I thought ‘well, I am supposedly an SEO Copywriter, I’d better watch this and keep abreast of the current trends in SEO’. I know; dedication or what?! Sometimes I think I deserve a Nobel prize for my unrelenting devotion to all things Search Engine orientated.
I’ve been a Freelance SEO Copywriter for a good while now, touting my services on a number of different platforms, and one of the first questions that I always get asked is ‘how much do your services cost?’. It’s a fact of life and I understand that, for the majority of small to medium business owners, it is often what decisions are necessarily based on. Usually though, if that’s the first question I’m asked, I know that I’ve already lost the contract. Read More