Google Caffeine and The Implications for SEO

Google gets ready to launch Google Caffeine. Caffeine is now active in its first datacentre so it won’t be long until it’s rolled out full time.

It’s exciting times – we’re going to have to figure out all the new set of rules. To be fair it’s about time, it’s been a while since the last main update which (in my opinion) was Google’s Universal Search, which saw more maps, more videos, more product in the search etc.

So what makes the launch of Google Caffeine so important? In short it reflect a shift in the way the internet is being used. It signals the end of the page as being the unit of value that has been the standard since search engines started trawling the net.

With the advent of the datastream we see a new way to cartegorise a form of information.

What’s a stream? Think Facebook and Twitter, those quick successions of posts and responces. There is also a greater focus on localisation as well as a plethora of other fun stuff for us to get our teeth into.

What does this mean for search engine results as we know them? Well probably not a lot to start off with, but over time we’ll begin to see them becomming more and more important and we will probably see the bobbing effect of a system trying to restore the balance as everyone gets in on the act.

I leave you with one last thought. Streams are real time. Imagine if the changes you make to you website have a direct effect on the search results? Wouldn’t that make SEO even more exciting.

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