The next Penguin update from Google is due out in the next few weeks according to Google’s Webmaster Trends Analyst, Gary Illyes. Illyes made the comment on Google on the 19th January 2016.
The post is probably the closest we’re going to get to an official launch date, with Google being notorious about not announcing updates to their search algorithms. It’s likely Illyes was just sick of being asked by SEOs throughout the world about when the impending Google Penguin Update would hit the ground.
The last update was Penguin 3.0 which was rolled out in October of 2014 to further target those sites that had undertaken in link spam over the years and which affected around 1% of English search queries.
This new update is officially being designated as a refresh, which means it will target sites that have newly engaged in link spam techniques which hadn’t been discovered previously and which should help older websites where the webmaster has acted to remove link spam from the backlink profile.
Prior to Google Penguin 3.0 there had been some Penguin 2(s) which had added new factors to the algorithm to better detect sites engaging in link spam.
So what does that mean to the average website owner?
If you’re wondering what Google Penguin 3.0 means to you, hopefully not a great deal. If you’ve not engaged in nefarious link building activities then you should be fine. If you have been then it’s time to start looking at your backlink profile and disavowing links through the Disavow Tool in Google Webmaster tools.
This is also a good time to continue to employ content marketing techniques, concentrating not only on content creation but more importantly, concentrating on content promotion in order to get some nice fresh, content orientated links for Google to review whilst it’s busy demoting some of those competitors in your competitive space.
Get in touch if you’ve like any further seo help or advice or if you’d like to speak about the benefits of content marketing for increasing your online profile give Rachel a shout on firstname.lastname@example.org or call 07495 181007.