How to use Google to find websites ranking for the keywords you want to target

By December 15, 2014Google, Search Engines, SEO

It’s all well and good knowing that you’ve got to get links back to your website and that’s why you speak with an seo consultant, but have you ever wondered what methods seo consultants use Google to find websites ranking for the keywords you want to target?

If you’ve got a Google Adwords account you probably know you can find a load of new keyword opportunities from the Google keyword tool; however if you’ve not, you can start by including those keywords which are related to the keywords you want to target, to do this type in the generic keyword in Google then scroll to the bottom of the page, here you’ll find the related keyword section – use these to find new link building opportunities.

Depending on the type of industry you operate in, you’ll get more of less results and some keywords will return more useful results than other.

For ease, one of my favourites is:

  • “keyword” “2 comments”

Change the number of comments to find results with more or less comments, of course these are blog comments and they don’t hold as much weight as they used to but it’s a good place to start. Make sure you use the quotation marks so you only get the results you’re looking for.

This one also returns blog results – the benefit of the above search query is you know the blog is or has had active comments – so you’re not wasting your time.

  • blog + intitle:”keyword” OR inurl:”keyword”

Lots of website owners also use the term News instead of blog, but for all intents and purposes it’s the same thing. So use this search query as well:

  • news + intitle:”keyword” OR inurl:”keyword”

Once you’ve exhausted the blogs you can comment on, you need to start looking at related websites where you might have a chance at getting a link with a little bit of outreach.

  • article + intitle:”keyword” OR inurl:”keyword”
  • directory + intitle:”keyword” OR inurl:”keyword”
  • website + intitle:”keyword” OR inurl:”keyword”
  • links + intitle:”keyword” OR inurl:”keyword”
  • roundup + intitle:”keyword” OR inurl:”keyword”
  • guide + intitle:”keyword” OR inurl:”keyword”
  • tag + intitle:”keyword” OR inurl:”keyword”
  • magazine + intitle:”keyword” OR inurl:”keyword”
  • resource + intitle:”keyword” OR inurl:”keyword”
  • research + intitle:”keyword” OR inurl:”keyword”
  • write for us + intitle:”keyword” OR inurl:”keyword”
  • guest blog + intitle:”keyword” OR inurl:”keyword”
  • guest blogger + intitle:”keyword” OR inurl:”keyword”
  • guest column + intitle:”keyword” OR inurl:”keyword”
  • guest article + intitle:”keyword” OR inurl:”keyword”
  • become a contributor + intitle:”keyword” OR inurl:”keyword”
  • guest author + intitle:”keyword” OR inurl:”keyword”
  • guest post + intitle:”keyword” OR inurl:”keyword”
  • contribute to our + intitle:”keyword” OR inurl:”keyword”
  • contribute to this + intitle:”keyword” OR inurl:”keyword”

There are plenty of programs out there that will help you out with finding these sites, however all they really do is run some of the search queries above, so if you’re trying to work out how to use Google to find websites ranking for the keywords you want to target that’s a good place to start.

There are plenty of other search queries to choose from – it’s probably best to start with a small list because the next thing is trying to work how to convert the results in to places you can get some content and perhaps get a link of two, that can be the really tough bit!

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