GrowTraffic.co.uk

Are you some kind of computer program that routes around the web and scrapes or spins content? Or are you a real live content writer that writes trusted and authoritative content, a Trusted Agent in Google’s eyes.

Have you ever wondered what happens when you engage with a social network or create an online review? How does the service you’re using work out how much weight to put behind the contribution you’ve made? Essentially how does it work out how to trust you? Continue reading ‘How to make Google trust your website with Social Media’ »

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Google quietly announced that it was preparing to turn down the algorithm so as not to give so much weight to exact match domains. This could have a significant impact on the way web marketing is done.

Continue reading ‘What’s the future of exact match domains?’ »

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We’ve all got used to the idea that we can find out exactly how people found our sites through the use of Google Analytics and other packages but Google has recently dropped a bit of a bombshell. Ostensibly for security reasons, Google will no longer be providing the search details of anyone that is logged in and has search and then found your website.

Continue reading ‘Why is Google hiding organic search data?’ »

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Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.

All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Continue reading ‘Does ROI focused internet marketing spoil creativity in marketing?’ »

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Matt Cutts says Spelling and Grammar are not ranking factors although left the door open for them being ranking signals in the future.

I’ve been telling people for ages that spelling and grammar are probably a ranking signal, even though I know I can get pages to rank with spelling mistakes and really bad grammar errors. In his recent YouTube video Matt Cutts has scuppered this believe, however in the process did give some interesting insight to Google ranking signals.
Continue reading ‘Does Google penalise websites for poor spelling?’ »

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rel=”Author” is a new tag introduced by Google in conjunction is with rel=”me” tag to help Google determine who is producing content on the internet.

Why have Google introduced these tags?

Google has introduced these tags as part of their new algorithm settings (Panda 2.2) which is all about trying to determine what content is good and what’s spam. Their intention is to work out which content is unique and original and which has been scraped.

There are other impacts of course – if this becomes the norm then there is also a threat to traditional article marketing, as Google will review the tags and not pass on as much link potency for those articles that are pointing back to an author related network.

In part this is also an answer to the problem of the social network factor where a single piece of work by an individual can appear to be reproduced in several different places because the accounts are all links together.

The tags will appear on Author tags on blogs and content (see the author link at the top of this content), they then link back to an onsite ‘Author’ page which then links out using the rel=”me” tag to a Google Profile page – which itself links back to the ‘Author’ page.

We’ll see how this improves rankings, if nothing else it should improve the standing of individual bloggers and create more of a brand around individuals.

For those of you who want to get in early visit: http://www.google.com/support/webmasters/bin/answer.py?answer=1229920 this is still in trial mode at the moment and Google are looking for people to take it up relatively early so they can test the system.

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It’s probably fair to say that it’s only people like me that remember Google’s announcement in a blog in December 2009 that had the title: Personalised Search For Everyone”. I knew it was coming and I remember thinking this is going to change everything.

Continue reading ‘The Personalisation Era: Determinism and Passive Media Individualism’ »

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There are so many SEOs out there (I’m one of them) and it’s hard to work out who’s the best – I don’t think you can really say that any one person is the best at SEO as we all implement different strategies for different businesses.

Continue reading ‘Who’s the best SEO?’ »

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It happens all the time, you spend loads of time and energy getting a site to rank for a keyword that you know has search traffic and you get little if any extra search traffic. This investment can then seem like a bit of a waste. What’s more it can seem like you’ve been lied to, either by the people doing your SEO or by your traffic estimating tool.

Continue reading ‘Rankings and Traffic – things to consider’ »

I work with a lot of different types of businesses and I know myself that what I am really good at is working with other people to help them realise the potential of their business online in a consultative manner.

Continue reading ‘Focus on SEO. Don’t get confused by what clients do’ »