October 5, 2011, 8:50 pm
Matt Cutts says Spelling and Grammar are not ranking factors although left the door open for them being ranking signals in the future.
I’ve been telling people for ages that spelling and grammar are probably a ranking signal, even though I know I can get pages to rank with spelling mistakes and really bad grammar errors. In his recent YouTube video Matt Cutts has scuppered this believe, however in the process did give some interesting insight to Google ranking signals.
Continue reading ‘Does Google penalise websites for poor spelling?’ »
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June 29, 2011, 7:38 am
rel=”Author” is a new tag introduced by Google in conjunction is with rel=”me” tag to help Google determine who is producing content on the internet.
Why have Google introduced these tags?
Google has introduced these tags as part of their new algorithm settings (Panda 2.2) which is all about trying to determine what content is good and what’s spam. Their intention is to work out which content is unique and original and which has been scraped.
There are other impacts of course – if this becomes the norm then there is also a threat to traditional article marketing, as Google will review the tags and not pass on as much link potency for those articles that are pointing back to an author related network.
In part this is also an answer to the problem of the social network factor where a single piece of work by an individual can appear to be reproduced in several different places because the accounts are all links together.
The tags will appear on Author tags on blogs and content (see the author link at the top of this content), they then link back to an onsite ‘Author’ page which then links out using the rel=”me” tag to a Google Profile page – which itself links back to the ‘Author’ page.
We’ll see how this improves rankings, if nothing else it should improve the standing of individual bloggers and create more of a brand around individuals.
For those of you who want to get in early visit: http://www.google.com/support/webmasters/bin/answer.py?answer=1229920 this is still in trial mode at the moment and Google are looking for people to take it up relatively early so they can test the system.
June 13, 2011, 7:40 pm
It’s probably fair to say that it’s only people like me that remember Google’s announcement in a blog in December 2009 that had the title: Personalised Search For Everyone”. I knew it was coming and I remember thinking this is going to change everything.
Continue reading ‘The Personalisation Era: Determinism and Passive Media Individualism’ »
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April 30, 2011, 12:57 pm
There are so many SEOs out there (I’m one of them) and it’s hard to work out who’s the best – I don’t think you can really say that any one person is the best at SEO as we all implement different strategies for different businesses.
Continue reading ‘Who’s the best SEO?’ »
February 24, 2011, 7:08 pm
It happens all the time, you spend loads of time and energy getting a site to rank for a keyword that you know has search traffic and you get little if any extra search traffic. This investment can then seem like a bit of a waste. What’s more it can seem like you’ve been lied to, either by the people doing your SEO or by your traffic estimating tool.
Continue reading ‘Rankings and Traffic – things to consider’ »
January 18, 2011, 10:59 pm
I work with a lot of different types of businesses and I know myself that what I am really good at is working with other people to help them realise the potential of their business online in a consultative manner.
Continue reading ‘Focus on SEO. Don’t get confused by what clients do’ »
June 21, 2010, 8:00 am
When I first meet with a client to discuss Pay Per Click, after all the excitement is over I have to have the conversation of how much, it generally goes like this:
Me: What kind of budget do you have?
Clients: Well how much do you think we should spend?
Me: You can spend as much or as little as you want, how much does your average sale cost you at the moment?
Continue reading ‘How to set a PPC Budget’ »
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June 4, 2010, 7:23 pm
Google have announced that they are going to launch Google TV very shortly.
Continue reading ‘Google TV to hit a screen near you’ »
April 22, 2010, 10:39 pm
Ok so this is another one of those renaming / rebranding exercises, it seems slightly pointless.
Continue reading ‘Google changes Local Business Listing to Google Places’ »
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April 21, 2010, 6:20 am
It seems to me that more and more we can say that the future of SEO is with the content publishers. By content publishers I’m not talking about people that can knock out a couple of pages a day, I’m taking about those organisations that are creating reams and reams of pages of content every day, ranging from news articles to blogs to pages, this is the future of SEO at the moment.
Continue reading ‘Future of SEO with the content publishers?’ »
