October 20, 2011, 12:55 pm
We’ve all got used to the idea that we can find out exactly how people found our sites through the use of Google Analytics and other packages but Google has recently dropped a bit of a bombshell. Ostensibly for security reasons, Google will no longer be providing the search details of anyone that is logged in and has search and then found your website.
Continue reading ‘Why is Google hiding organic search data?’ »
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October 11, 2011, 5:17 pm
Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.
All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Continue reading ‘Does ROI focused internet marketing spoil creativity in marketing?’ »
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June 21, 2010, 8:00 am
When I first meet with a client to discuss Pay Per Click, after all the excitement is over I have to have the conversation of how much, it generally goes like this:
Me: What kind of budget do you have?
Clients: Well how much do you think we should spend?
Me: You can spend as much or as little as you want, how much does your average sale cost you at the moment?
Continue reading ‘How to set a PPC Budget’ »
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