GrowTraffic.co.uk

A few years after I started working in SEO, and after years of trawling through the search engine results I found a piece of software that I’ve been using regularly ever since.

Continue reading ‘Advanced Web Ranking Software – Review’ »

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Google quietly announced that it was preparing to turn down the algorithm so as not to give so much weight to exact match domains. This could have a significant impact on the way web marketing is done.

Continue reading ‘What’s the future of exact match domains?’ »

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We’ve all got used to the idea that we can find out exactly how people found our sites through the use of Google Analytics and other packages but Google has recently dropped a bit of a bombshell. Ostensibly for security reasons, Google will no longer be providing the search details of anyone that is logged in and has search and then found your website.

Continue reading ‘Why is Google hiding organic search data?’ »

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Whenever I explain to people what I do and my methodology, one of the things I’m at pains to say is that I’m a marketer that focuses on return on investment.

All my career we’ve been talking about tracing how conversions are attained and working out cost per conversions. It’s a standard format however recently I’ve been starting to think about the point of marketing and how it works to change the way the marketed to interact and engage with the brand and how difficult that is in reality to quantify. Continue reading ‘Does ROI focused internet marketing spoil creativity in marketing?’ »

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Matt Cutts says Spelling and Grammar are not ranking factors although left the door open for them being ranking signals in the future.

I’ve been telling people for ages that spelling and grammar are probably a ranking signal, even though I know I can get pages to rank with spelling mistakes and really bad grammar errors. In his recent YouTube video Matt Cutts has scuppered this believe, however in the process did give some interesting insight to Google ranking signals.
Continue reading ‘Does Google penalise websites for poor spelling?’ »

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When carrying out SEO it’s really important to understand the limitation of the software you’re using if you’re using a content management system. Continue reading ‘Baby Headbands’ »

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Search Engine Visibility is a bit of a confusing thing in many ways. I often talk about visibility and people nod along and I’m not always sure they fully get what I’m talking about.
Continue reading ‘What is search engine visibility?’ »

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Bear in mind how the visitor is likely to search for a product – if it’s a printer consumable they want the part number, if it’s a product like a shredder they’re going to search on more descriptive terms. The main difference to consider is that when someone searches on descriptive terms they tend to search on the plural whereas if they are searching for a specific thing they will search on the singular.

Try to think of ways in which two keywords/phrases can be added together to make many. The order the words appear does matter (although words in the wrong order can still rank).

Continue reading ‘Basics to writing optimised content – the one side of A4 guide:’ »

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Simon Dalley Joins iClickStores as Online Marketing Manager.

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Ok so this is a bit of a brief overview of the techniques I use to report of search marketing.

Continue reading ‘How to Report on SEO’ »