I’m a marketer first and foremost, I spend my days wondering how I can better engage a specific audience to get a certain result, however SEO has been such a big part of what I do for so long I recognise that I tend to automatically go to the “How can this work from an SEO perspective” I suppose you’d expect as much having worked as a search marketer and freelance seo consultant for so long! Read More
It’s all well and good knowing that you’ve got to get links back to your website and that’s why you speak with an seo consultant, but have you ever wondered what methods seo consultants use Google to find websites ranking for the keywords you want to target? Read More
If you’re marketing online at the moment you’re probably carrying out some form of content marketing. But if everyone’s carrying out content marketing what happens? Expect the content crunch to happen at some point, this is the point where no matter how much content you create as a marketer you’ll get very little or no traction from it. Read More
GrowTraffic has been ranking for the term Freelance SEO Consultant in various positions for about 5 years now, I put a lot of effort in at various point to ranking for the term and maintaining the high rankings, with culminated in the website ranking in the top position in the UK for freelance seo consultant and other variations for around 3 years. Read More
I was recently sent an email from a marketing friend who is in the process of putting together an ecommerce website. She was interested in my seo advice on optimising an ecommerce website. I thought it would be useful to share my thoughts: Read More
When I got this notification in my Twitter feed this morning, sent from the ever informative Search Engine Journal stalwart, Matt Southern, I thought ‘big wow’. Yes, it takes quite a lot to impress me.
Never one to be deterred by simple boredom though, I thought ‘well, I am supposedly an SEO Copywriter, I’d better watch this and keep abreast of the current trends in SEO’. I know; dedication or what?! Sometimes I think I deserve a Nobel prize for my unrelenting devotion to all things Search Engine orientated.
I remember when Google introduced Google Plus all those years ago thinking they’d probably bitten off more than they could chew, and that the version of Google Plus I saw wasn’t up to much, certainly not up to the standards of Facebook, but I was up for giving it a try. Unfortunately, not a lot of other people where. Then a few years ago they introduce the Publisher and Authorship tags which required the user to point a website, or content back to a page on Google Plus in order Google gets an understanding of the “authorship” / authority of the content. Suddenly, I got more excited. Google has just announced this 3 year experiment has come to an end with failure and discontinuation. I’m not totally surprised, a little sad maybe, and more than a little curious about the implications for one of the most important tools in an online marketer’s arsenal: Content Marketing.
Before we go any further, I’ll admit now that I have already seen the irony in my writing a blog post about whether or not it’s a good idea to write blog posts! We at GrowTraffic are nothing if not contradictory, but that’s another story so I’ll get to the point. Read More