I was recently sent an email from a marketing friend who is in the process of putting together an ecommerce website. She was interested in my seo advice on optimising an ecommerce website. I thought it would be useful to share my thoughts: Read More
When I got this notification in my Twitter feed this morning, sent from the ever informative Search Engine Journal stalwart, Matt Southern, I thought ‘big wow’. Yes, it takes quite a lot to impress me.
Never one to be deterred by simple boredom though, I thought ‘well, I am supposedly an SEO Copywriter, I’d better watch this and keep abreast of the current trends in SEO’. I know; dedication or what?! Sometimes I think I deserve a Nobel prize for my unrelenting devotion to all things Search Engine orientated.
I remember when Google introduced Google Plus all those years ago thinking they’d probably bitten off more than they could chew, and that the version of Google Plus I saw wasn’t up to much, certainly not up to the standards of Facebook, but I was up for giving it a try. Unfortunately, not a lot of other people where. Then a few years ago they introduce the Publisher and Authorship tags which required the user to point a website, or content back to a page on Google Plus in order Google gets an understanding of the “authorship” / authority of the content. Suddenly, I got more excited. Google has just announced this 3 year experiment has come to an end with failure and discontinuation. I’m not totally surprised, a little sad maybe, and more than a little curious about the implications for one of the most important tools in an online marketer’s arsenal: Content Marketing.
Before we go any further, I’ll admit now that I have already seen the irony in my writing a blog post about whether or not it’s a good idea to write blog posts! We at GrowTraffic are nothing if not contradictory, but that’s another story so I’ll get to the point. Read More
As a Freelance SEO Consultant, I often get asked by new start ups to design and build a new website that will both serve the business and be SEO future-proofed. I also get asked by established companies to re-design existing websites that are not ranking in the search engines or are looking a little bit dated. Unfortunately, nine times out of ten, when this conversation begins, I ask what I believe to be the fundamental questions only to be met with blank faces and vacant stares. Read More
Building your business empire is costly and it’s getting more so. There are so many new and so called ‘essential’ elements being thrown at small to medium business owners every day that require more attention and, above all, more money. Unfortunately, your marketing content is not the least of these; and it’s a beast that keeps on growing. Read More
You may have heard the scandalous word on the search marketing grapevine that SEO is dead, but, fortunately for us SEO copywriters, the rumours of its death have been greatly exaggerated! Read More
Google is on a mission. Yes, I know what you’re thinking; world domination. Although it may seem like that at times, Google’s more laudable raison d’être, so they would have us believe, is to provide the multitudinous users of the World Wide Web with access to the most accurate information and the most unique and original content. Read More