Building your business empire is costly and it’s getting more so. There are so many new and so called ‘essential’ elements being thrown at small to medium business owners every day that require more attention and, above all, more money. Unfortunately, your marketing content is not the least of these; and it’s a beast that keeps on growing. Continue reading ‘Got A Budget? You Can Still Do Content Marketing!’ »
Posts tagged ‘seo consultant’
You may have heard the scandalous word on the search marketing grapevine that SEO is dead, but, fortunately for us SEO copywriters, the rumours of its death have been greatly exaggerated! Continue reading ‘How Is Artificial Intelligence Changing Copywriting?’ »
Google is on a mission. Yes, I know what you’re thinking; world domination. Although it may seem like that at times, Google’s more laudable raison d’être, so they would have us believe, is to provide the multitudinous users of the World Wide Web with access to the most accurate information and the most unique and original content. Continue reading ‘Is It Important To Add More Content To Your Website?’ »
With Google’s recent Penguin 2.0 update there’s going to be some of you out there that are already feeling the pain, I’ll admit right here and now that I’ve felt some of that pain – although thankfully not too much. Continue reading ‘Thinking about Google Penguin 2.0’ »
Personally, there’s nothing I enjoy more than optimising the content of a landing page. Landing page optimisation is one of those fiddly tasks however if you do your prep work and don’t go live too early you can really make it work and get your website ranking highly without doing any offsite work (considering I occassionally work as a freelance seo consultant it’s a good job I like doing it!) Continue reading ‘How to optimise a landing page for seo’ »
When I started working as an seo consultant all those years ago I never imagined that by 2013 I’d have to unpick all the hard work I’d put in for my clients over the years, furthermore I’ve been speaking to a number of people looking for someone to sort out the link mess they’ve been left by their previous agencies – it doesn’t make it any easier when you’re having to unpick someone else’s work either! Continue reading ‘How to remove links from your website’s link profile’ »
This is less about SEO and search marketing than I normally talk about, however much in the same way as digital marketing is part of the digital revolution I think it’s important as a freelance seo consultant to be knowledgeable about the things going on around us and those potential future trends. Continue reading ‘The On Demand Economy – The Emerging Economic Model?’ »
So they’ve finally confirmed they’ve released the next update of Panda. It seems to have taken place on Bonfire Night and plenty of people out there are reporting their rankings have gone up in smoke! Continue reading ‘Google Announces The Launch of Panda 21 Update’ »
Over a year ago now a documented turned up that intrigued the search marketing community, this document confirmed for the first time that Google did indeed employ people for ranking (or at least quality) factors, the document was basically a handbook for the quality team. Last night, Razvan Gavrilas from Cognitive SEO announced that he’d discovered a new version of the Google rating document dated June 2012.
As a freelance seo consultant it’s important to understand Google mindset and these kind of little slip ups (let’s face it this shouldn’t have got into public hands), this kind of document is therefore really useful. Overall, the document is largely unchanged from last year however there are some notable amendments.
Keywords used by people to find this content include:
- general guidelines version 3 27
- general guidelines version 3 27 – june 22 2012
You may already be familier with Google’s Patent that modifys the search results when they pick up an SEO technique (if you’ve not take a look at SEO by the Sea). The new patent is essentially designed to confuse people using spamming techniques by making those techniques difficult to report on. Rand Fishkin in his private blog seems to suggest that this is solely based on link spamming, however having read the patent I’m nnot convinced this solely relates to links. Continue reading ‘Why is Google Changing The Way It Deals With Links? New Penguin Update?’ »