seo consultant

Google Ends Authorship – What does this mean for Content Marketing?

By | Google, Search Engines, SEO | No Comments

I remember when Google introduced Google Plus all those years ago thinking they’d probably bitten off more than they could chew, and that the version of Google Plus I saw wasn’t up to much, certainly not up to the standards of Facebook, but I was up for giving it a try. Unfortunately, not a lot of other people where. Then a few years ago they introduce the Publisher and Authorship tags which required the user to point a website, or content back to a page on Google Plus in order Google gets an understanding of the “authorship” / authority of the content. Suddenly, I got more excited. Google has just announced this 3 year experiment has come to an end with failure and discontinuation. I’m not totally surprised, a little sad maybe, and more than a little curious about the implications for one of the most important tools in an online marketer’s arsenal: Content Marketing.

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How To Build A Social Media Campaign Plan

By | SEO, Social Media Marketing | No Comments

A couple of weeks ago I published Part One of my two part blog on social media and I know that you’ve all been waiting ever since with breath that is baited so, to put you out of your misery, here is Part two. You can thank me later. Read More

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  • best strategies planning social media campaign
  • how to plan a social media campaign

How Do You Plan A New Website?

By | Inbound Marketing, Search Engines, Thoughts, Web Design | No Comments

As a Freelance SEO Consultant, I often get asked by new start ups to design and build a new website that will both serve the business and be SEO future-proofed. I also get asked by established companies to re-design existing websites that are not ranking in the search engines or are looking a little bit dated. Unfortunately, nine times out of ten, when this conversation begins, I ask what I believe to be the fundamental questions only to be met with blank faces and vacant stares. Read More

How to optimise a landing page for seo

By | Google, Search Engines, SEO | 2 Comments

Personally, there’s nothing I enjoy more than optimising the content of a landing page. Landing page optimisation is one of those fiddly tasks however if you do your prep work and don’t go live too early you can really make it work and get your website ranking highly without doing any offsite work (considering I occassionally work as a freelance seo consultant it’s a good job I like doing it!) Read More

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