Every business owner I’ve ever met has explained to me the things that make their business different from their competitors, however when it comes to targeting their Google they naturally want to rank for the most competitive, generic search terms. The thing is, for most businesses the best place to start is to try to target their website to those things that make their business different in the first place. The rest will come in time. Read More
I still talk to clients who want me to build them hundreds, if not thousands of links, and this comes back to a general misunderstanding about what search engine optimisation is in 2015. As a freelance seo consultant I often have to go through a phase of education, or perhaps re-education! Read More
According to the latest search market share numbers released by ComScore on 14th August 2015, Google’s share of the US search market has dropped slightly. Before we all panic and predict the demise of the search giant though, I must qualify that statement by admitting that the fall is not significant; nevertheless, the latest figures do show a loss of ground on Google’s part, to the benefit of its two largest competitors, Bing and Yahoo.
So, let’s take a closer look at the most recent figures and statistics and see what they’re showing us about the performance of the largest search engines globally. Read More
You know what all the advice out there says, write more content to offer something of value and demonstrate to your audience that you’re an expert, but what if you’re not an expert? You might think that if you’re not an expert you have no right in blogging on a subject however over the years I’ve come to believe blogging is the one of the crucial ways in which we can become experts in a subject. Read More
Following in the footsteps of Facebook and Instagram, Twitter announced yesterday that it will shortly be autoplaying all videos by default, meaning that we can now all look forward to many more wasted hours of our lives watching cats fall down toilets or rhinos making friends with lambs. Read More
Yesterday, I read a really interesting blog post on Search Engine Journal by Tom Demers entitled 5 Reasons Why It’s OK To Mention Competitors In Your Content. Funnily enough, this post struck an instant chord with me, as it almost word for word echoed a conversation I had with one of my clients a week or so ago. So, I thought I’d share it with you so that you can see just how right Tom Demers is about this very valid point!
As the title of the blog suggests, Tom’s post listed 5 reasons why writing about your competitors in your content marketing can be a positive thing; I obviously don’t want to go over everything again that Tom wrote, as he made his points very eloquently and you’re perfectly capable of reading it for yourself. Instead, I’ll give you Tom’s reason’s summarised and then relate them to my client and the answers I gave her. Read More
About 6 months ago, I embarked upon my first project management of an SEO web build. As a Freelance SEO Copywriter, the building of websites is not usually my domain and that was a state of affairs that I was perfectly happy with, but the boss said project manage and so project manage I did. Well, I tried. Read More
In my capacity as a freelance seo consultant I’m often approached to build links to a company’s website, however word has got round that links aren’t all that they used to be and it’s true that links aren’t what they once were, however I’d argue that not as much has changed as Google or some SEO experts would have you believe. Read More
Both as an in-house marketer and as a freelance seo consultant, over the last 8 years, to a greater or lesser extent, I’ve always included a content marketing strategy in the online marketing efforts I carry out, whether it be to benefit SEO, social media marketing, to include in email marketing, or just to engage more with the audience that hits the website I’m working with. At the start of my time in online marketing nobody called it content marketing, we referred to it as online PR, or just blogging, later it become more sophisticated with other forms of content being included and it becomming more strategic and in the last few years everyone’s been calling it content marketing. Read More