Posts tagged ‘seo consultant’

Google Ends Authorship – What does this mean for Content Marketing?

I remember when Google introduced Google Plus all those years ago thinking they’d probably bitten off more than they could chew, and that the version of Google Plus I saw wasn’t up to much, certainly not up to the standards of Facebook, but I was up for giving it a try. Unfortunately, not a lot of other people where. Then a few years ago they introduce the Publisher and Authorship tags which required the user to point a website, or content back to a page on Google Plus in order Google gets an understanding of the “authorship” / authority of the content. Suddenly, I got more excited. Google has just announced this 3 year experiment has come to an end with failure and discontinuation. I’m not totally surprised, a little sad maybe, and more than a little curious about the implications for one of the most important tools in an online marketer’s arsenal: Content Marketing.

Continue reading ‘Google Ends Authorship – What does this mean for Content Marketing?’ »

To Blog or Not To Blog – GrowTraffic’s Blogging Series: Part 1

To blog or not to blogBefore we go any further, I’ll admit now that I have already seen the irony in my writing a blog post about whether or not it’s a good idea to write blog posts! We at GrowTraffic are nothing if not contradictory, but that’s another story so I’ll get to the point. Continue reading ‘To Blog or Not To Blog – GrowTraffic’s Blogging Series: Part 1’ »

Are We Poor SEOs Redundant?

OK, I may just be talking myself out of a career here and any SEOs listening may want to hit me with sticks in a minute, but I’m going to court controversy and say that you don’t really need SEOs anymore; we’re redundant! Continue reading ‘Are We Poor SEOs Redundant?’ »

How To Build A Social Media Campaign Plan

A couple of weeks ago I published Part One of my two part blog on social media and I know that you’ve all been waiting ever since with breath that is baited so, to put you out of your misery, here is Part two. You can thank me later. Continue reading ‘How To Build A Social Media Campaign Plan’ »

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How Do You Plan A New Website?

As a Freelance SEO Consultant, I often get asked by new start ups to design and build a new website that will both serve the business and be SEO future-proofed. I also get asked by established companies to re-design existing websites that are not ranking in the search engines or are looking a little bit dated. Unfortunately, nine times out of ten, when this conversation begins, I ask what I believe to be the fundamental questions only to be met with blank faces and vacant stares. Continue reading ‘How Do You Plan A New Website?’ »

Got A Budget? You Can Still Do Content Marketing!

Building your business empire is costly and it’s getting more so. There are so many new and so called ‘essential’ elements being thrown at small to medium business owners every day that require more attention and, above all, more money. Unfortunately, your marketing content is not the least of these; and it’s a beast that keeps on growing. Continue reading ‘Got A Budget? You Can Still Do Content Marketing!’ »

How Is Artificial Intelligence Changing Copywriting?

You may have heard the scandalous word on the search marketing grapevine that SEO is dead, but, fortunately for us SEO copywriters, the rumours of its death have been greatly exaggerated! Continue reading ‘How Is Artificial Intelligence Changing Copywriting?’ »

Is It Important To Add More Content To Your Website?

Google is on a mission. Yes, I know what you’re thinking; world domination. Although it may seem like that at times, Google’s more laudable raison d’être, so they would have us believe, is to provide the multitudinous users of the World Wide Web with access to the most accurate information and the most unique and original content. Continue reading ‘Is It Important To Add More Content To Your Website?’ »

Thinking about Google Penguin 2.0

With Google’s recent Penguin 2.0 update there’s going to be some of you out there that are already feeling the pain, I’ll admit right here and now that I’ve felt some of that pain – although thankfully not too much. Continue reading ‘Thinking about Google Penguin 2.0’ »

How to optimise a landing page for seo

Personally, there’s nothing I enjoy more than optimising the content of a landing page. Landing page optimisation is one of those fiddly tasks however if you do your prep work and don’t go live too early you can really make it work and get your website ranking highly without doing any offsite work (considering I occassionally work as a freelance seo consultant it’s a good job I like doing it!) Continue reading ‘How to optimise a landing page for seo’ »