What Are You Blogging On About? II: FREE Guide To Planning Your Blogs

Welcome to the second installment of The Blogging Blogs: Part 5. In the last installment, we discussed the importance of choosing your blogging subjects carefully, to ensure that you keep your readership entertained and to make your blog more appealing to a wider audience. As such, we looked at how vital it is to broaden the range of topics that your blog explores and the value that comprehensive planning plays in achieving this.

In today’s installment, I’d like to take a more practical approach and furnish you with some helpful tools that should take some of the hassle out of planning out your blogs; hence, this free guide will take you step-by-step through the process, from initially taking on the responsibility of a blog to having a comprehensive plan for the year.

In order to make the whole process a little bit easier (and, I must admit, to make it a little more interesting too!) I’ve put the guide into a slide presentation, which will hopefully provide you with a useful resource that you can take away and apply to your own business.

I will just inject a word of warning here though; this guide is not your blogging plan done for you, it will require a lot of thought and padding out on your part to ensure that it is relevant to you and your business.

 

Free Guide to Help You Plan Out Your Blogs

 

Guide To Planning Your Blogs
Curated by Rachel Weinhold Rachel Weinhold
Welcome
Welcome

Howdy there blogging virgins and welcome to GrowTraffic’s free, step-by-step guide on how to plan out your blogs. Over the next few slides, we hope to give you some basic pointers that should help you formulate a schedule for your blog posts, thereby improving your chances of writing a winning blog that earns you legions of fans (and hopefully a few extra quid to boot!).

Step 1
Step 1

What Do You Want?

Understand Your Motivations
Understand Your Motivations

The very first, and possibly hardest, thing that you need to identify is why you want to write a blog. Understanding your reasons is the most important foundation stone, without which you will be unable to plan your blogs effectively or gauge how successful they are.

 

Before you go any further, you need to set down clearly defined goals and objectives by asking yourself a number of basic question.

Why Write A Blog?
Why Write A Blog?

You need to ask your self;

 

  • Why do you want to write a blog?
  • What are you trying to achieve with your blog?
  • Do you want to use your blog to raise awareness of your brand/website?
  • Do you want your blog to drive more traffic to your website?
  • Do you want to reach new audiences or increase your customer base?
  • Do you want to better educate people about your product/service/business sector?
  • Do you want to use your blog as an outreach tool for networking or to gain links? 

 

This list is not exhaustive and there are more questions that you will need to ask yourself, or possibly even slightly different questions; this will depend upon the type of business that you have and what your blog is about.  

Step 2
Step 2

Who Are You Doing It For?

Understand Your Audience