What is Google trying to achieve with Google Panda 2.2?

It’s fair to say that Google feels humiliated by the content farming system and is hitting back in the only way it knows how to – punish everything that resembles content generation, even if it’s really good content creation for a meaningful and legitimate reason.

They did this some time ago when they downgraded the potency associated with links back from press releases. Interestingly though, when Google launched the Vince update Press Releases became important once again – in that they are a good indicator or brand, branding and marketing.

I also have a sneaky suspicion that Google loves the Panda update, however when they launched it the update caused far too many waves for them, so, they’re introducing it one bit at a time giving webmasters and website owners the opportunity to make their website and link profile conform to the changed landscape.

Credit where credit is due, in the Whitehat SEO community there has been rumblings about this kind of content spam for the best part of a year (check out Aaron Walls thoughts on this, what’s more you’ve got to hand it to Google that they’re starting to get a handle on things.

I noticed after doing plenty of searching that the sites that are appearing higher up are generally the ones that are doing lots of original content or are at least the ones where original content links to.

Is Google Pandering to Proper SEO Companies or is this their demise?

OK – so I like to think of myself as a real search marketer, but everyone calls us SEOs however I’d like to at least be known as a good, ethical and honest SEO at that.

I’m also a bit skeptical about the future of the SEO agency as they are at the moment, (and let’s be honest, there are some real sharks and cowboys out there!), we’ll be talking much more about internet marketing agencies, it will be all about the package of building a better online brand for the client, whether that be through emails, pay per click, search engine optimisation, social marketing, affiliate marketing, online reputation management etc. There’ll also have to be some element of design involved there, in short we will be moving back towards the full service agencies from the divergence into separate agencies in the middle of the last decade. In essence Panda forces marketing companies to put more focus on what’s going on onsite rather than what’s happening offsite.

Should be stop being obsessed about the Panda update?

In a word, YES!!!! The search community’s obsession with Google most recent round of updates has to stop, by constantly talking about it we are all giving much more weight to the idea that we have to always focus on what Google wants us to do instead of what we should do for the best of our website’s visitors.

If content is king, then user experience is god.

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