The main landing page and the impression that it gives matters. Your main landing page is a crucial part of your company’s website in many different ways. Also, a link on social media platforms is an impression too.
What Is Landing Page Friction?
Landing page friction is a part of the sales funnel. You will have the sales funnel for your business and n inverted pyramid. At the top of this funnel, which is the widest and the most important, you will have all of the information about marketing and what it involves.
This is also a way of this funnel preventing users from even thinking of moving down further to where they can become the best customer. If it is designed like this, then that is not a great idea as it asks for too much information and can cause further friction.
What Are the Fifteen Different Ways That You Can Reduce Your Landing Page Friction?
- Is Your Branding Consistent?
Branding is the main element of trust. So, your landing page needs to have branding that will always be consistent with the rest of your website and your company overall.
Ensure that the content you are writing is at the same tone and colour scheme level as the rest of your company branding. Try to remember that any signs of it not matching is enough for you to lose customers, which will affect your conversion levels.
- Do You Have Too Many Possible Actions?
Including action, the focus is one of the elements of effort.
Every landing page should have a call to action, but one crucial thing is that every landing page should have one. So even if you include the main call to action five times, it is the same one.
- Require fewer Steps
The general rule is that the fewer steps equal more conversions for your website. The fewer clicks on your main landing page to find the information they are looking for, the better.
Keep it simple and add all of the necessary information on one main page so they can understand what your business is about and be simple for when they might want to buy.
- Ask Often
Give your customers many different options when looking at your main landing page and what they want to do. Then, whatever your goal for this page type, lay out your other prospects and give them a few chances.
I would recommend that you only stick to five links through your sales, as this gives them that one crucial change, but be careful as if it is at the bottom, you will risk your chances of receiving fewer sales to your website.
- Show and Tell
Give your customers the pictures they want to see on your main landing page and navigate them to this so they can see all of the different choices they will have and do this from every angle.
Also, I would show a before and after on how far your business and website have come but make it seem appealing as you will gain more customers from doing this.
- Does Your Landing Page Work?
The last part of this situation is technical. Always make sure that you test your entire landing page and its process. Start with the advertisement that leads directly to your landing page, and does it work?
Will it also direct you to the right page? Once you have figured this out and are on the page, think about if there will be other areas of content and whether your purchase process works.
- Do You Require Much Time?
One of the main problems with these landing pages is that they should have a video explaining what one of these is. However, these explainer videos are a great way to display information simply.
However, landing pages should not rely on these videos to sell what they are about. Many people will not have the time to watch this video or even listen to it either. So keep everything accessible.
- Are You Hiding Price Information?
There have been a few instances in which quite a few websites have been violating the element of cost.
If your company has a landing page that includes the price of the work they can provide, and the charges that can come along with this can be very deceptive to your customers, and you can lose them in the long run.
- Do You Have Social Proof?
This is also an element of trust. An excellent landing page will include the details of social proof to show that your brand is trustworthy.
Having a known client list with great reviews from real people is an excellent element of social proof. If you don’t do this, you could run into many different problems.
- Are You Encouraging Urgency?
Urgency is a link to effort but be aware it can flip to its head. It is forcing businesses to change to cost-effective analysis.
When you express an urgency by selling a great offer, you will tell the user that you are doing this and that they should convert straight away, but it may be more effort and cost more in the long run.
- Does Your Landing Page Have That Flow?
This is another technical element. Using a form of this can help keep your users interested in reading your landing page and its conversion.
This will also help you find and solve different problems where your users might click on the wrong page, and don’t forget to include a great call to action.
- Does Your Landing Page Match Its Traffic?
Matching the message that you are trying to sell through your ad on your landing page is a massive deal for many different reasons. First, once again, it is an element of trust.
Having a poor-quality score will impact your business more than one, so always try to include a relevant message.
- Is The Value Proposition That You Have Clear?
This is another link to cost. You need to have an exact value of proposition so that your users have something substantial to compare their research against.
This is why many purchases that people make have extra add ons. This additional value has some benefits as it will show an immediate conversion.
- Do You Know You’re Traffic?
You need to know who you are trying to reach with your ads through your landing page and other sources. With this kind of knowledge, you can find customers more suited to this kind of content.
- Are You Considering Negative Friction?
Some elements of landing page friction can be significant. Introducing conflict to your sign-up process will stop any chances of contention for the call to action that you will be including.
You need to balance out the friction in different areas and find a way to get more conversions.
15 Ways to Spot and Reduce Your Landing Page Friction
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