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33 of The Best Completely Free Marketing Tools

Working in marketing, digital marketing in particular means I need a lot of tools to help me do my job. So many that it’s often difficult to keep track of them all! That’s why I have put together a list of my top 33 completely free marketing tools.

Why free? Because if GrowTraffic had to pay for every single tool of the trade the costs would be astronomical. We pay for some tools but where there is a great free option, we’re all over it and you should be too!

33 Free Digital Marketing Tools

Planning

All good digital marketing strategies start with proper planning and need careful management. Here are some tools to help you.

  1. Asana is free for up to 15 team members, Asana is a favourite here at GrowTraffic and helps us plan, schedule and deliver client work.
  2. Trello is another great alternative for project management and keeping track of tasks.
  3. HubSpot paid can be pretty spendy but their free tools are well worth a look, especially their marketing tools.
  4. Evernote has been a popular tool for many years. It’s a fab cloud-based notepad and is ideal for taking notes, keeping lists and getting your ideas written down.

Creative

Not every digital marketer will have access to design software or be great designers themselves, we rely on professionals for stuff like this! But there are a few free creative tools that are easy enough to use for anyone. Here are our faves.

  1. Canva is a must-have design tool for creating bespoke graphics, social media posts and even flyers and brochures.
  2. Pixabay is a good source for royalty-free images. Your own photographs are always the best but sometimes needs must!
  3. Unsplash is also a good source for royalty-free images. The images you will find are usually more abstract but are of a higher quality than Pixabay.
  4. TinyPNG is a handy tool for compressing images without losing too much quality.
  5. Visme is a powerful tool for creating professional-looking presentations and other marketing content. It’s ideal for people that don’t have much design experience.

Social Media

Managing social media is more than sticking a post on Facebook every now and again. Here are some of our top free social tools to help you manage your social media presence.

  1. Buffer has a free plan for social media scheduling – ideal for businesses just getting started with their socials.
  2. Followerwonk is used to connect with the right people on Twitter and analyse trends.
  3. Grammarly is an easy and free way to double-check your social posts don’t have any spelling mistakes!
  4. Survey Monkey enables you to poll your audience and conduct market research. The free version is suitable for smaller businesses.
  5. FanPage Karma free version is good for analysing your current social profiles and strategies.

SEO

There is a wide variety of SEO tools out there but here are a few of the free ones that I couldn’t be without!

  1. Google Analytics is the top tool for analysing and understanding who visits your website, what they’re looking at and conversions.
  2. Hotjar complements GA and their free forever plan can be used to dig deeper into how visitors are using your website.
  3. Screaming Frog has a free version to crawl your website which is useful for SEO auditing and finding broken links.
  4. Open Site Explorer is a great tool to use to check a variety of SEO bits and pieces but I like it for checking up on backlinks.
  5. Google Trends can be used for a lot of different things but I find it comes in handy when doing keyword research.
  6. Yoast is a WordPress plug-in that is extremely useful for making sure your content is ‘SEO friendly’.

Content Marketing

It’s no secret that great content marketing is hard – especially coming up with new ideas. Here are some of the tools I like to get feeling creative and publishing.

  1. Answer The Public is great for finding out what questions people are asking Google. Use it to generate content ideas.
  2. Portent is fun to use! Simply type in a word and the website comes up with potential blog titles.
  3. HubSpot also has a free blog title generator, use it in combination with Portent and then tweak the titles to make them more unique.
  4. Hemingway App can make a writer out of anyone! Use it to make your blog posts clear and concise.
  5. WordPress may seem super obvious but I really rate it as one of the easiest platforms to publish your website content or blog.
  6. Google Docs is another obvious choice but I wouldn’t be without it for collaborative content projects.

Email Marketing

For large email marketing operations, you are inevitably going to have to pay to use an email platform…but for those just getting started and smaller businesses here are a few free tools I like.

  1. Mailchimp – yes there are limits on what you can do on the free version, but it is still the best email marketing tools around.
  2. Moosend is another good free email option, particularly for eCommerce businesses. The free version is more generous than other platforms.
  3. Sumo is a nifty little tool for capturing email addresses on your website.
  4. PutsMail is a free tool that allows you to see how your HTML emails look before sending them.

PPC

A badly managed PPC campaign is money down the drain. Here are a couple of good tools to help you keep on top of things.

  1. Google Ads Editor is a must-have for those managing multiple campaigns
  2. Keyword Sheeter doesn’t offer keyword volume or ranking difficulty but is a quick, free way to generate keyword ideas when you’re starting from scratch.
  3. Soovle is also very easy to use and helps you compare keyword performance across multiple platforms.
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