Social media is a great way to promote your business and yourself. Its free, it has an amazing reach and it’s an instant way to get your message out. LinkedIn stands out from the crowd as being for professionals, but people either love it or hate it. For those who use it well, it can be an invaluable source of business leads and connections.
As an SEO consultant, I have helped my fair share of businesses grow their online social media profiles. Here are my top four ways to make LinkedIn work for you.
1) Add people, but not indiscriminately.
LinkedIn is there to connect people who might have an ability to fulfill the business or career needs of each other, but all too often I see profiles, or speak to people, who have only added their current work colleagues, friends, and family.
Or, worse yet, they don’t want to add people they don’t really know.
This is avoiding the main function of LinkedIn.
If you meet someone in real life, or over email, add them! That way, when you do shout outs for information, help, or ideas, your reach is wider. Plus, you never know when you could help them!
However, the flip side of this is that adding people wholesale seems careless and eager, and makes the recipient suspicious of your intentions. Not another cold sales email!
The balance is adding people with whom you already have a connection, be that the uni you attended, the sector you work in, or mutual connections. Sending a quick InMail explaining who you are and why you’re connecting is a good way to make the first impression.
2) Don’t be desperate
Writing a LinkedIn profile is awkward, I get it. I’m a copywriter and even I find it cringeworthy!
You want to come across as experienced, professional, successful. But there is no need to over egg the omelette. Don’t put down every single ounce of experience you have ever had, or plead for a job.
Follow these tips to craft the perfect LinkedIn profile page:
- Be concise: 3-4 paragraphs are plenty. Anymore and people just get bored.
- Be positive: Absolutely don’t badmouth clients, past employers, individuals, universities, or anything else. Its bad form.
- Save the sarcasm: It never translates well in text.
- Give an insight into who you are: Being authentic with what motivates
you or what you are looking for means people are more likely to trust you, and therefore engage with you.
- Be professional, but not too professional: Boring business lingo impresses no one and makes you sound like you don’t know what you’re going on about. Write how you would speak, but remember it isn’t Facebook (no swears!).
3) Engage with the system
If you never go on LinkedIn, you are likely to think itis rubbish. But if you actually engaged with the system, like a few posts and comment on some articles, you will be amazed at how much interaction you get back.
And that is just the very basics!
Make sure you have a fully completed profile, and update it whenever you learn a new skill, or get a new qualification.
If you let your profile become dormant you are going to find it more difficult to get noticed when you do decide to pick it up again.
Posting something interesting, motivational, or kind each day is a good way to keep your name on people’s feeds, and therefore in their mind.
Better yet, writing blogs and posting them up is a great way to show off your skills and expertise without boring people in your profile. If you want some help writing blogs, we can point you in the right direction. As SEO consultants, writing blogs is our bread and butter! Or at least, part of it!
4) Support others
Maya Angelou once said:
“At the end of the day people won’t remember what you said or did, they will remember how you made them feel.”
Being nice to others is a seriously important part of business. No matter how big your company is, how experienced you are, or how much you are paid, be nice.
Because no one’s fortunes are ever fixed, and you never know who you might come across in 5, 10, or 15 years. If you make people feel insignificant or insecure, they will remember that. If you support them, and encourage them, they will remember that. When we were setting up the SEO agency in Yorkshire, a lot of our early work was reaching out to past connections.
I have always tried my best to be supportive of others, and that made it a lot easier to go to people to ask for their support. My wonderful network was only too happy to help.
Commenting on other’s posts, congratulating them on their achievements, and recommending them to others is a great way of making positive connections on LinkedIn. It might not give them the warm and fuzzies, but it will go a long way to giving you and your business the outward appearance of being ethical and supportive.
The days of cut throat business are dead. Millennials (sorry to use that word) and Gen X-ers value ethics, corporate responsibility, and all-round ‘niceness’, more than any generation before them. And we do it online. Keep up with us!
Get in Touch
If you would like help managing the social media accounts of your businesses in Yorkshire or Lancashire, give us a shout. We’re an SEO consultancy in Lancashire and Yorkshire and can help small businesses get noticed online.
Drop me a line at firstname.lastname@example.org or call me on 07850556244 for more info.