Blogging is a great way to get your brand out there and get customers interested and engaged but is blogging enough for content marketing?
A lot of people tend to simply write a blog and then do nothing with it after they’ve uploaded it. A blog can do so much more for your content marketing so here are our 5 tips to get more out of your content marketing.
1.How Should You Use Blogging For Your Content Marketing?
Use it to educate and inform your customers. Let them get to know you and learn more about your business. Make sure you are using them correctly and getting the most out of blogging.
2. How Should You Align Your Content Marketing With Your Buyer Journey?
You need to align it with the lens phase, consideration phase, decision phase and think about things like loyalty and advocacy. You need to produce lead magnets at the right stage of your buyer journey in order to actually get the customers details.
3. How Should Blogging Support The Other Pieces Of Content Marketing you Do?
You should be repurposing all the content that you’re creating, pushing it out on multiple different channels so you’re really developing a deep kind of rich silo around different topics.
4. What Should You Be Doing Outside Of Blogging?
You need to think networking. you need to think about collaborating with businesses and also exploring all these other types of marketing that are outside of the content-sphere.
5. What Are The Best Tools To Use?
There are several different tools out there for you to use and using them will make your job a lot easier. Have a look at different software and websites and see which tools are right for your businesses.
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