5 Tips to survive The Summer Of Algorithm Updates

For this weeks Friday Facebook Session we discussed What Can We Learn From The Latest Google Algorithm Rollouts?. When ever google changes its algorithm you might see some changes in your ranking and traffic.

If this is the case, then here are our 5 Tips to survive The Summer Of Algorithm Updates:

1. Ranking Changes Could Be Due To Algorithm Updates

Changes in keyword rankings across the board might be a result of an algorithm update, but they also might not. It’s wise to do some research before reaching any conclusions.

Ranking Changes Could Be Due To Algorithm Updates

2. Some Industries and Types of Websites Might Be Impacted More Than Others

Take a look at others in your sector to see how their websites are doing. If there are consistent patterns, that will give you a clue to find out what has changed and what you need to do in response.

The Summer Of Algorithm Updates: some industries and types of websites might be impacted more than others.

3. There’s Not Necessarily Anything Wrong With Your Website

Rankings could be lost thanks to factors beyond your control, such as a change in search intent. Do some research around what the latest algorithm update was targetting before you start to make changes to your site.

There’s Not Necessarily Anything Wrong With Your Website

4. There Are More Algorithm Updates Yet To Come

The summer 2021 algorithm updates aren’t done yet, and there are always more updates around the corner anyway. Never rest on your laurels. Stay vigilent and keep working towards consistent, incremental improvements to your website.

There Are More Algorithm Updates Yet To Come

5. If You Website Doesn’t Recover In Time, Go Back To Basics

The summer 2021 algorithm updates aren’t done yet, and there are always more updates around the corner anyway. Never rest on your laurels. Stay vigilent and keep working towards consistent, incremental improvements to your website.

If You Website Doesn’t Recover In Time, Go Back To Basics

Want More?

If you’d like to watch the full video from the Facebook Live session with Rachel, Hannah and Dalley, then you can watch it via our Facebook page. We continue to monitor the chat, so you can ask us a question at any time and we’ll get back to you.

Alternatively, if you’re more of an audio lover, then you can listen to the podcast via Spotify or wherever you get your podcasts. If you enjoy it, please make sure you subscribe and leave us a review; it genuinely helps us grow our audience and get our content out to more people.

If you think your company is ready for SEO, GrowTraffic can help. We offer a wide range of marketing services, but we specialise in SEO and content marketing. If you would like expert help making a success of your long term marketing strategy, get in touch with our team.

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