For SEO experts and content marketers like ourselves, evergreen content is the Holy Grail. That’s not to say other types of content aren’t valuable. We love all types of content.
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Here at GrowTraffic, we believe that with the right SEO training, any marketing professional can be trained in SEO.
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So, you’re wondering if you should be including seasonal content in your content marketing strategy? Well, you’ve come to the right place. In this blog, we’re going to outline what seasonal content is, how it can benefit your business and how you can include it in your content marketing strategy.
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To be a successful content marketer, you need a few specific skills (we’ll come to those in a little bit). Luckily, if you are a Marketing Manager, it’s likely you already have most of the required skills. And the skills that you don’t have, can be developed with the right training.
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In this blog, we’re going to outline the importance of tailoring your content to each stage of the buyer’s journey. We will highlight the benefits of writing content specifically for the consideration stage and provide tips on how to create content for the consideration stage of the buying cycle.
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Ah, link building. When it comes to SEO, people are always talking about how important link building is (they’re right). And people are often telling you that you should invest in link building (you should of course). But nobody tells you how much to spend on it!
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No matter what industry you are in, or how big your company is; sales techniques change and evolve. Sales techniques that worked a few years ago are no longer bringing in new customers. And on top of that, competitors are popping up everywhere with a product or service that mirrors your own.
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No matter what type of business you have, having a marketing plan is essential as it allows you to guide your marketing efforts. Marketing Managers like yourself spend so much time crunching the numbers, working out what marketing techniques work and creating a marketing budget. And you do all of this with the end goal of developing a very detailed marketing plan.
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Other than marketing managers and marketing experts, not many people understand how much money, time and effort goes into a digital marketing strategy. And developing a digital marketing budget is just one of the many daunting tasks we’re faced with as Marketing Managers.
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Despite social media playing a large role in your digital marketing strategy, it’s often a slow process. Building up a strong following of potential customers and gaining positive engagement on your company’s social media platforms can be tricky and time-consuming. Thankfully, engaging your employees and colleagues in your social media activity can help.
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Many B2B marketing managers like yourself, often face the challenge of educating (sometimes stubborn) management teams about the need for digital marketing. One of the easiest ways to convince your fellow managers to choose the digital marketing route is to outline the benefits that digital marketing will have on the business.
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“You can’t teach an old dog new tricks” or so the saying goes. But I disagree. We’re always learning. For those of us that work in the ever-evolving world of digital marketing, we have to learn.
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Ah, the question that has been debated for many years. The relationship between social media marketing and SEO is complex, and everyone in the digital marketing world will have a different answer.
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If your paying an SEO agency to help your website rank higher in search engines, it’s only natural that you want to know what they’re doing and what you’re getting for your money.
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In today’s digitalised world, having a website is an important aspect of any business, in fact, studies show that having a website for your business can increase your turnover by up to 45%. So, it’s a good job you’re thinking about having a website designed!
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Content marketing has revolutionised the way we engage with our customers and is something we all need in order to stay on top of competitors.
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It’s a good question! And the answer is yes, of course you should. In fact, you probably need paid social media marketing more so now than ever before!
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Social media should be an essential part of your business’ marketing strategy as it can strengthen your brand and business if it’s used wisely. There are many ways in which you can help your social media marketing agency to improve your online presence.
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Don’t worry we’ve all been there… You’ve invested your time into keyword research and identified the best keywords for your website and now you’re not sure if these keywords are still relevant?
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So, you’re wondering if SEO can help your business? Well, rest assured, you’re not the only one! Every business, both big and small are aiming for a successful online presence, and without an effective digital marketing strategy that includes SEO, your business is likely to be left behind.
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