Every good digital marketing strategy will include email of some sort – this could be sales messages, newsletter, or special offers. Whatever the content of your emails, there are a few basics you need to get right first!
Converting website visitors is simply getting a user to do what you want them to do! For example, a retailer may want a visitor to make a purchase. A B2B service provider may just want the user to get in touch. If your website aims to provide resources, then you may want visitors to read certain material first.
You get the picture – you set a goal and then try to get visitors to reach them.
Selling…it’s become a bit of a dirty word on social media, hasn’t it. Every business owner tries to engage with their audience in the hope they will buy something but many are scared to go right in there with posts that are too ‘salesy’.
Here is a handy infographic with the top day and time to post your content on social media if you want to achieve maximum engagement.
Fancy a career in content marketing? Read on to find out what skills you will need to create awesome content, find your dream job, and live happily ever after.
Cast your mind back to 2010 – One Direction formed, David Cameron became Prime Minister and it was relatively easy to ‘cheat’ SEO. All three were terrible things but as an SEO, I’m going to focus on the last.
There was good news for online retailers yesterday as Google announced they would expand free shopping ads worldwide starting mid-October.
Google offered free ad listings back in April this year to help retailers struggling during the Coronavirus crisis. The catch? Only US businesses could benefit from the free listings. Five months later and businesses all over the world now look set to benefit.
We’re often asked what type of content is best. This applies to both social media and website content. When someone asks what type of content is best, what they’re usually asking is; what will bring me the most traffic or get me noticed?
Topical and evergreen content can both significantly increase traffic on your website or generate interest on your social media channels. The big difference is the longevity and sustainability of the interest you attract.