An update to Google images may be why you are receiving more traffic to your website from image search. The update could also be a potentially easy way for you to drive new traffic.
Should you hire a PR Agency Or A Content Marketing Agency?
If you are part of a small marketing team or manage the marketing function on your own, it’s very likely you outsource some aspects of marketing. However, it can be difficult to decide which parts of your strategy you should keep in house, outsource or even if they’re necessary at all.
If you’re confused about the difference between content and PR or are unsure if you should hire a content marketing agency, a PR agency – or both, then read on.
Coronavirus Business Benefits – The Winners and Losers
The spread of Coronavirus has thrown the world into uncertain times – not only in terms of health but business and the economy. As we enter unchartered territory it’s becoming clear that some businesses will suffer more than others, while some, may reap benefits.
International Women’s Day 2020 – Why I Love My Job In SEO
Hello and happy International Women’s Day 2020!
Rachel, the leader of our feminist SEO cult, I mean digital marketing agency, usually writes a post about International Women’s Day, but she’s on holiday this year so I’ve swooped in to talk to you about man-hating and burning our bras.
Just kidding! For International Women’s Day, I want to talk about why I love my job at an SEO agency. Or more specifically, GrowTraffic!
Is SEO Cost-Effective?
SEO is such a widely adopted digital marketing strategy because it’s an effective way to increase your website traffic. But is it cost-effective? And other than increasing website traffic, what else can a good SEO strategy do for your business?
New Look For Google Desktop Paid and Organic Search Results
The eagle-eyed amongst you may have noticed a change to how Google displays both paid and organic search results on desktop. Just this week, Google has started to roll out a new look which brings desktop search results inline with mobile search results.
How To Explain Marketing Successes To Senior Managers
“Is our marketing successful?”
An incredibly vague question but one you will have no doubt been asked as a marketing manager or executive. I know I have, and since a rookie mistake early on, I’ve learnt to always have something on hand, ready to share at a moments notice.
What Do Board Members Want to See in A Digital Marketing Plan?
So, you’ve put your marketing plan together, including your digital strategy we hope, and now it’s time to present to the board or your MD. If you’ve done your job well and are prepared then getting your marketing plan past the board and securing your marketing budget should be a breeze, right?
Guest Post: How to Use Twitter to Skyrocket Your SEO
We have another great guest post this week! This time, Aljaz Fajmut from Nightwatch has some great tips for using Twitter to boost your SEO rankings.
Guest Post: Digital Marketing Trends That Are Said To Take Off This Year
We may be halfway through the year already (where has it gone?!) but we still love hearing what others think about digital marketing trends in 2018. So when digital marketing writer, Matthew West, asked us if he could share some of his thoughts with our readers we jumped at the chance. Enjoy!