title graphic for ways to get readers to your blog
5 Ways To Get Readers To Your Blog

It can be frustrating slogging away crafting great content if no one is reading it. Trying to get readers to your blog can seem like a major challenge in itself.

The strategy you take to increase your blog readership will depend on the purpose of your blog but here I have listed the five most basic ways to get readers to your blog, whatever your motive for blogging.

(Sidebar-blogging can help your business in some major ways. It can be a business in itself if your blog really takes off.)

Let’s have a look.

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five ways blogging helps your business
Five Ways Blogging Helps Your Business

Blogging helps your business grow. That is a fact. It is one of the most important things you can do to bring the right traffic to your website.

71% of B2B buyers said they read a supplier’s blog before engaging with them. (Demand Gen)

There is bad blogging and good blogging though. The first, you talk only about your business and services, the blogs are short, boing, technical, uninspiring etc etc. And they aren’t optimised.

The good kind of blogging helps your business in lots of ways, but let’s look at five.

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title graphic for blog by Growtraffic on what websites need to convert customers
Ten Things A Website Needs To Convert Customers

There are certain things every website needs in order to attract customers, convert them, and rank in the search engines.

This need is based on:

  1. What people want
  2. What search engines want (arguably, this is more important; if you don’t please the mighty Google, your site won’t be found by anyone, so it doesn’t matter what they want)

It is a delicate balance, but the right web designers can achieve it.

This infographic tells you the top ten things a website needs.

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What Is EAT in SEO?
What is EAT in SEO?

E-A-T stands for Expertise, Authority, and Trust. They are three factors Google use to determine how much trust should be placed in a website or web page. And it is an extremely important factor in your SEO, web design, and copywriting.

But what is EAT? How can you use it to rank better and win more customers, and why should you care?

Let’s take a deep, yet simple dive into EAT in SEO. (Don’t you just love acronyms? Said no one ever.)

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est. 2009

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