title graphic for blog by Growtraffic on what websites need to convert customers
Ten Things A Website Needs To Convert Customers

There are certain things every website needs in order to attract customers, convert them, and rank in the search engines.

This need is based on:

  1. What people want
  2. What search engines want (arguably, this is more important; if you don’t please the mighty Google, your site won’t be found by anyone, so it doesn’t matter what they want)

It is a delicate balance, but the right web designers can achieve it.

This infographic tells you the top ten things a website needs.

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What Is EAT in SEO?
What is EAT in SEO?

E-A-T stands for Expertise, Authority, and Trust. They are three factors Google use to determine how much trust should be placed in a website or web page. And it is an extremely important factor in your SEO, web design, and copywriting.

But what is EAT? How can you use it to rank better and win more customers, and why should you care?

Let’s take a deep, yet simple dive into EAT in SEO. (Don’t you just love acronyms? Said no one ever.)

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Outsourcing SEO-Three Things You Should Always Outsource

If you are reading this I assume you already understand how important SEO is for your sales pipeline and marketing strategy, otherwise you wouldn’t be thinking about outsourcing SEO to an agency or freelancer.

I always think of outsourcing SEO as a bit like decorating your own house. Of course, you can do it yourself and it will be a lot cheaper. But you won’t do as good a job as the professionals, you might struggle to get in the hard to reach places, and you could be doing something better with your time.

Plus, if you aren’t careful, you can make a real mess (as my husband will confirm-you haven’t seen mess until you have seen someone kick over 5 litres of white emulsion onto a carpet!)

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title graphic for blog by GrowTraffic on how to write a meta description to boost your SEO
How To Write A Meta Description That Will Boost Your SEO-Visual Guide

Contrary to popular belief, a meta description isn’t a ranking factor. By that, I mean Google doesn’t especially care what your meta description says. But knowing how to write a meta description correctly can really help your website to rank in the search engines and increase traffic to your site.

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Workign from home tips that actually work
Working From Home Tips From The GT Team

GrowTraffic Working From Home Tips

Are you looking for some working from home tips that actually work and will see you through?

The GrowTraffic team often work from home. As SEO and digital marketing gurus, we don’t often need to be all together in an office, so WFH fits our culture and lifestyles.

Seen as we are so expert, we thought we would compile our top working from home tips to help you guys and gals navigate this quagmire of uncertainty and get through the other side.

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GrowTraffic blog header, Digital Marketing Agency vs In-House; Which Is Better For Business
Digital Marketing Agency Vs In-House; Which Is Better For Business?

If you are a Marketing Manager or Director you will be familiar with the age-old question of digital marketing agency Vs in-house. That eternal struggle of balancing your internal staff with your outsource team.  

It’s no secret that effective marketers outsource specialist areas, such as design or copywriting, but outsourcing to digital marketing agencies is often thought of as a luxury. After all, anyone can do Facebook, right?

Well, we are here to have a look at the benefits of outsourcing to a digital marketing agency and the benefits of bringing it in house.

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est. 2009

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