Blogging helps your business grow. That is a fact. It is one of the most important things you can do to bring the right traffic to your website.
71% of B2B buyers said they read a supplier’s blog before engaging with them. (Demand Gen)
There is bad blogging and good blogging though. The first, you talk only about your business and services, the blogs are short, boing, technical, uninspiring etc etc. And they aren’t optimised.
The good kind of blogging helps your business in lots of ways, but let’s look at five.