One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?
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Anyone who creates content for a website will have seen a story in the news headlines and thought ‘If I can include that on my website, I can bring in huge numbers of traffic!’
But does it work like that? What is Newsjacking? Where have all my pens gone? And should my content marketing include news contact?
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You may have googled this question before, a while ago, read a few articles and added it to your marketing strategy.
But, as Paul McCartney says “In this everchanging world in which we live in” and the marketing world is no exception, so we need to keep up to date. (Also, that is terrible grammar by Paul, but we’ll grant him poetic licence).
So, in September 2019, what do marketers need to know about SEO?
(editor’s note. Top tip, maybe don’t start our blogs by criticising one of the Beatles?)
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UX, or user experience, is such a crucial part of any product and quite often there is a bit of an inter-office battle around who is in charge. So, let’s dive in and answer the question; Should the marketing team or the project team be responsible for UX?
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If, like us at Grow Traffic, you use Hootsuite to manage social media account you may have found yourself reading the slightly irritating, some would say smug, little Hootsuite owl telling you that one or more of your social media accounts has become disconnected.
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Ah the good old days, when MTV showed actual music videos, Altavista, people wore boot cut jeans and used Google Page Rank.
This week we will have a look back and answer the question; Did PageRank Change The World?
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You may have seen the letters ROI (Return Of Investment) a lot if you have been looking into SEO and marketing, but do you know what it means and how to improve content marketing when ROI is low?
Read on and we will tell you all you need to know…
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TL; DR Yes and No
Keywords are what we put into Google (other search engines are available) to find what we are looking for. For example, if you type “Taco Bell in Bacup” you will get a list of relevant search results.
You won’t find one in Bacup by the way, not yet anyway, the nearest one is in Manchester if there are any Taco Bell fans reading this.
Keywords are also important for businesses too. If inspired by the last paragraph, you have now decided to open a branch of Taco Bell in Bacup, you would want to make sure you appear on or near the top of the search results.
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You may have read that the Google core update has caused some sites to lose traffic, and that duplicate content is possibly responsible, so here at Grow Traffic, we thought we would do some detective work and answer the question: Does Duplicate Content Still Matter To Seo?
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