All Posts By

Rachel Weinhold

April 23, 2019
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Guest blog post title Graphic for What Are The Most Effective Types Of Social Media Advertising

What Are The Most Effective Types Of Social Media Advertising?

By | Blog, Guest Post, Social Media Marketing | No Comments

A rapidly emerging entity of digital marketing is social media advertising. Social media are fun, creative, informative and engaging platforms that can boost business revenues.

If done strategically, one high-quality, valuable post can singlehandedly increase following in a matter of hours!

Imagine if that was your company’s post. You could be looking at new leads and skyrocketing conversions, which, in turn, increases sales or brand awareness. No matter what your business goals and objectives are, social media will come to the rescue and help you achieve them.

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April 9, 2019
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Title Graphic for blog post How Do I Create And Measure An Effective Customer Retention Strategy for E-Commerce?

How Do I Create and Measure an Effective Customer Retention Strategy for E-commerce?

By | Blog, Guest Post, Thoughts | No Comments

Holding onto existing customers is much more cost effective than constantly acquiring new ones.

Of course, you already knew this. It’s why you’re here. The bigger issue is how to keep hold of your customers before they slip out of the net and go somewhere else.

On the face of it, it’s a tricky one. Consumers have more options than ever before and can shop anywhere they like. So why would they stick with just you?

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March 28, 2019
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GT Guest Blog Post Title Graphic for 7 Psychological Triggers To Boost Conversions and Sales

7 Psychological Triggers That Will Boost Conversions and Sales

By | Blog, Content Marketing, Guest Post | No Comments

Generating views and sales is the number one goal of most marketers. Getting prospects to visit your website and make purchases is a difficult task. There are lots of competitors out there which offer products of similar quality and standing out can seem like it’s impossible. Luckily, there are ways you can influence users to stay on your website. Applying psychology to your marketing tactics can lead to some interesting results.

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March 19, 2019
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Should My Web Designer Understand SEO Title Graphic

Should My Web Designer Understand SEO?

By | Blog, Content Marketing, SEO, User experience, Web Design | No Comments

Once upon a time, web design and SEO used to be one discipline. They essentially grew out of the same place and, even now, the two skillsets are intrinsically linked.

After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).

And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!

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March 7, 2019
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International Women's Day 2019 Title Graphic

Happy International Women’s Day, From GT

By | Blog, Thoughts | One Comment

When you do Content Marketing for a business, for the purposes of SEO, one of the first things you do is draw up a content calendar. You match up what dates are going to be coming up in the year that you can write a blog post about. Some might be more relevant than others. Some might be very tenuous indeed.

However, if you can link what you do to a calendar date – something that people are already going to be talking about; something that people will already be searching for online – then it’s beneficial for your website. More people already looking for the type of content you’re writing, ergo more visitors back to your website. It ain’t rocket science.

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March 5, 2019
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SEO Or Content Marketing Blog Post Title Graphic

SEO Or Content Marketing: Which Is Best For My Strategy?

By | Blog, Guest Post | No Comments

In the digital era, it is important to consider what tools and channels to use for achieving the set goals. They will, after all, determine the effectiveness of your marketing strategy. You need to make smart choices that will yield the best results.

When it comes to choosing the best digital marketing tools, it is hard to avoid the purported rivals — SEO (search engine optimisation) or content marketing. They are two of the most important aspects of digital marketing, never losing their relevance even in the face of constantly changing marketing trends.

This infographic by Serpwatch shows that SEO builds a strong case, with statistics showing that more than 40% of business revenue is captured by organic traffic. Content marketing, however, is not far behind. It helps businesses to get more leads through blogging.

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February 21, 2019
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How Can I Tell If My Blogger Is Any Good Title Graphic

How Can I Tell If My Blogger Is Any Good?

By | Blog, Content Marketing | No Comments

So you’ve employed an SEO Copywriter to start producing blogs for your website in order to boost your website’s traffic, and thus get you more new customers.

Good move; you’re already on the right step to grabbing those top rankings for your keywords on Google!

But how can you tell if the blogger you’ve employed to write your blogs is any good? Well, luckily for you, there are a couple of key benchmarks that will help you tell whether your SEO Copywriter is da bomb, such as whether or not your blogs are uploaded on time, whether the spelling, grammar and punctuation is correct, and whether your copywriter is writing about the type of subjects that will interest your audience.

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February 14, 2019
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GrowTraffic Blog Post SEO Copywriting For Voice Search Title Graphic

How Do I Write SEO Web Copy For Voice Search?

By | Blog, Content Marketing, SEO | No Comments

Can you remember when search engines first arrived, way back in the 90s?

Obviously, if you’re one of today’s modern millennials, this event will not even have registered on your radar – you were probably still in nappies back in the 90s.

However, for those of us who are slightly older (should we say 30-something, to be kind?), the arrival of the first search engines was an important step. For those of us who later went on to become SEOs, it was a seminal moment. Well, it would have been, if we’d been paying attention at the time.

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February 7, 2019
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What's The Point Of Blogging GrowTraffic Title Graphic

What’s The Point Of Blogging?

By | Blog, Content Marketing | No Comments

It’s a very good question isn’t it?!

I’m an SEO Copywriter by trade (or, at least, I was, before I became the MD of GrowTraffic…now I’m the MD who tries to do some SEO Copywriting when they let me!), and so writing blogs is one of the things I like to do bestest of all.

In fact, if you just left me to my own devices, I’d sit here and write blogs all day long.

“But why?” I hear you cry! What’s the point of all this blogging? What purpose are you serving the universe? Why do it to yourself?

Well my young Padawan, I shall tell you.

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January 31, 2019
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The Top Ten Social Media Channels For 2019

Which Social Media Platform Should I Use In 2019 To Improve My Rankings?

By | Blog, Social Media Marketing | No Comments

Social media. It’s a rum old thing, ain’t it?!

It seems that every day there’s a new platform introduced, one bought out by someone else, one dropping off the radar.

Just as soon as you’ve got your head around one social media platform, it turns out that its no longer down wiv da kids, and they’ve all moved somewhere else anyway. There’s just you and your Nan left, liking each other’s cat videos.

Or, at least, as a thirty-something with a nine year old son, that’s how I feel! I’ve no sooner figured out one social media channel he’s using, and he’s lost interest in that one and has moved on to something completely new.

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January 24, 2019
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How Much Does A Blog Cost Title Graphic

How Much Should I Pay For A Blog?

By | Blog, Content Marketing | No Comments

As a good SEO Copywriter, I blinking love blogs and blogging. I love writing them, I love reading them, I love sharing them on social media, I love what they can do for your website and your business.

But I understand completely that not everyone ‘gets’ blogging. It’s a strange thing, I know.

Why will writing blogs help my website? Why will writing blogs grow my business? We hear it all the time from our potential clients. And I can see the disconnect – why exactly should writing 1000 words every week grow your bottom line?

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January 10, 2019
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What Types Of Content Should A Blogger Create

What Types Of Content Should A Blogger Create?

By | Blog, Content Marketing, Google, Guest Post, Inbound Marketing, Search Engines, SEO, Thoughts | No Comments

I know this sounds like a trick question, but trust me, it isn’t.

Thanks to the fact that we’re exceptionally good SEO and Content Marketers here at GrowTraffic, we’ve just drawn up our content calendar for the first three months of 2019, and we’ve decided to go to basics a little bit.

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December 13, 2018
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Human Rights

Grow Traffic Supports Human Rights Day

By | Blog | No Comments

Monday 10th December saw the 70th anniversary of the Universal Declaration of Human Rights, (UDHR), a day that is symbolically marked around the globe as Human Rights Day.

Sadly, this event was largely ignored in the U.K.

The media has been completely focused on Brexit, and the announcement of the ‘meaningful vote’ in parliament being postponed added fuel to this on going political debate, meaning Human Rights Day, a day to celebrate our rights and privileges we are endowed with just for being human, was overlooked.

Not here though, not at Grow Traffic.

We are proud to support the launch of a new website HumanRightsExplained.net , a website that has been designed to offer a no nonsense guide to the somewhat complex world of human rights and present a tool for education to be used by anybody wanting to improve their knowledge around this subject.

Want to find out more? Read On….. Read More

November 6, 2018
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does grammar matter to SEO title graphic

Does Grammar Matter To SEO?

By | Search Engines | No Comments

I was reading an email yesterday from someone who shall remain nameless and it was, quite frankly, terrible.

The sentences were too long, the grammar was incorrect, it read terribly. In fact, it didn’t just read terribly, it was impossible to read. By the time you’d got to the end of one sentence, you’d forgotten what it was all about. Or why you were even there in the first place. Or what your name was.

Now, to be fair, the email hadn’t been written with the intention of being used for any marketing purposes; it was a personal email. In fact, it was technically a HR document, sent with the need to be legally binding.

Nevertheless, it got me thinking about the way people write and what they want their reader to do with that piece of written information.  Read More

October 30, 2018
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5 Scary Halloween SEO Almost Facts

5 Scary SEO (Almost) Facts For Halloween

By | Blog, Content Marketing, Search Engines, SEO | One Comment

It’s Halloween.

I have to write a blog post.

So, because I’m a good content marketer and I know how to link my content to the calendar dates – no matter how tenuous that link may be – I’m naturally going to give you a ‘Scary SEO Facts for Halloween’ blog post.

The trouble is, that whilst you can find loads of such posts already online, they’re not actually that easy to write. Or at least, not without massive caveats.

And you know why that is? It’s because SEO is not a fact based discipline. And that makes it very hard to write a blog about the SEO facts!  Read More