All Posts By

Rachel Weinhold

Title Graphic for How Do I Use Google Analytics To Monitor My Website

How Do I Use Google Analytics To Monitor My Website?

By | Blog, Guest Post | No Comments

No matter what kind of business you run, Google Analytics is an accurate and sophisticated way to record and measure a wide range of data concerning your website’s traffic, performance, and even user behavior over a certain period of time. Google Analytics automates the metrics, making it ideal for website owners who have a bunch of tasks to carry out and have very little time for collecting data.

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Multilingual SEO

How Can I Use Multilingual SEO To Drive More Traffic To My Website?

By | Search Engines | No Comments

Ah, multilingual SEO.

SEO itself is pretty complex. Multilingual SEO? Well, we guess it’s even more complex.

The good news is that it’s also what will set you apart from the competition by opening your website up to, well, the whole world!

Yup, it’s that powerful. Instead of ranking and optimizing for keywords in one or two languages, you’ll be all set to rank for multiple languages.

And that means more customers.

Of course, there’s work to be done. In this article, we’re going to simplify things so that you harness multilingual SEO to your advantage. Let’s take a look at what you need to do.

Pick The Right Languages

No, you don’t need to translate your content into every single language on the planet. Instead, you need to decide which regions would be beneficial for your business to target.

Language dictionaries for GrowTraffic blog about Multilingual SEO

Take a look at your Google Analytics to find out where your visitors are coming from. For example, you might be a U.S.-based store that’s getting a lot of traffic from Spain.

Take a look at your social media profiles, too. Where are your followers coming from? Who’s messaging you directly on Messenger?

Pick The Content You Want to Translate

Once again, you don’t have to translate all your content.

Well, you might decide that you want to translate it all, but it’s not necessary.

How come? Because as you go through your content, you’ll find that some of it is redundant and out of date.

First of all, perform a content audit. This will show you which content should be kept and thus translated, and which can actually be cut altogether.

Then, prioritise your highest converting content (that which drives lots of traffic already and leads to conversions). In other words, you should translate this content first before working on the rest.

Consider Subdomains

This is an example of a subdomain:

mysite.com

Here’s one in another language (German):

de.mysite.com

Subdomains are easy enough to set up, but you only really need them if you’re creating separate sites for separate languages. If you go down this route, understand that search engines will then see them as separate sites. However, to make your life easier you might want to create subfolders instead.

A subfolder would look like this:

mysite.com/de

Subfolders are worth setting up if your technical skills are limited. They’ll also save you cash because you’ll only have the one web host and one web domain. However, you should only go with subfolders instead of subdomains if you’re not planning to change your web content or design dramatically.

If you’re already using WordPress, you can use a plugin such asWPMI to help you.

Add Hreflang Tags

Okay, this is where things get a bit complicated …

A hreflang tag uses X as the language, and it needs to be added to your homepage so that Google knows which parts of your site are for which regions.

A hreflang tag looks like this:

<link rel=“alternate” hreflang=“X” href=“http://X.mysite.com/” />

If you have a German version of your website on a subdomain, you’d replace the X with de.

If you need help with language codes, you canfind them here.

Never Translate Using Machines

You might be tempted to use machines (such as a plugin) to translate your website’s content automatically into a different language. However, it’s not recommended as they’re very rarely accurate. Worse still, the user experience is awful. Users will find it hard to understand what you’re saying, they’ll be appalled at the grammar – and they will bail out, which is really bad for SEO.

Google search image for GrowTraffic blog about Multilingual SEO

That said, it’s possible to drive more traffic to your website using automated translations if you then hire a native speaker to smooth things out or invest into adapting high-quality AI solutions. You could translate the text automatically using a machine first, before asking the native speaker to make the corrections.

Do Multilingual Keyword Research

Keyword research is at the heart of good SEO, which basically means that multilingual keyword research is at the heart of multilingual SEO.

If you don’t speak multiple languages, a good rule of thumb is to hire a translator to do the keyword research for you. You’ll have to train them to do keyword research, of course, but once they’re up and running they can optimise your website for international search for you.

They’ll also be able to translate your content on the go, too.

The good news is that multilingual keyword research follows the same process as keyword research in your native language.

Before you do anything, though, it’s well worth taking a look at yourcurrent keywords to make sure they’re even still relevant.

Build Links

Keyword research might be at the heart of SEO, but backlinks are the soul. The more quality backlinks you have, the higher you will rank.

Now that you’re expanding into international markets, the opportunity to grab even more backlinks is right there for you. You can reach out to International bloggers and webmasters, build more relationships, grab more links and rank higher in different languages.

If you’ve already launched link building campaigns before, you’ll know what you need to do. The difference now is that you’ll need to expand your search into international directories and find bloggers whose content is available in different languages.

To this end, you’ll need to work with a translator. Your translator can help you create the perfect pitch, and they can also help with the writing of the content.

Start with languages that are going to benefit you the most. For example, if a lot of your traffic is already coming from Spain, target Spanish bloggers in your niche first.

As a final tip, it’s a good idea to hire a translator and a marketer who is fluent in different languages. A skilled marketer can manage your outreach tasks to a high standard, and they might even bring new tactics to the tabbed you haven’t thought of before, and which work well in their language.

Conclusion

Essentially, multilingual SEO is a case of identifying the languages you need to target, before identifying the content you need to translate.

Then, you need to work alongside translators and marketers to create fresh, exciting content in different languages, while building links from other nations.

It’s going to be an exciting if – at times – complex and ongoing process. Once you’re up and running, you’ll soon start seeing the rewards.

Get In Touch

If you’d like to find out more, then you can contact Aljaz directly via his Twitter profile.

Alternatively, if you’d like help with your Digital Marketing from an award winning Digital Marketing Agency, then you need to speak to GrowTraffic!

About The Author

Aljaz Fajmut is a digital marketer, internet entrepreneur, and the founder of Nightwatch
— search visibility tools of the next generation. Check out Nightwatch blog and follow him on Twitter: @aljazfajmut

What Is The State Of Digital Marketing In 2019 And What Does It Mean For Your Business?

By | Blog, Content Marketing, Guest Post, Search Engines | No Comments

Any business that wants to get ahead and succeed in 2019 and beyond must get to grips with digital marketing. If most of your customers aren’t already online, they soon will be.

Not just that, but businesses must keep up with the latest digital marketing trends so that they don’t fall behind the competition. Digital marketing just doesn’t stay still. It’s always evolving to keep up with technological innovations and changes in consumer behaviour. This naturally means that your digital marketing strategy needs to evolve with it.

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Guest blog post title Graphic for What Are The Most Effective Types Of Social Media Advertising

What Are The Most Effective Types Of Social Media Advertising?

By | Blog, Guest Post, Social Media Marketing | No Comments

A rapidly emerging entity of digital marketing is social media advertising. Social media are fun, creative, informative and engaging platforms that can boost business revenues.

If done strategically, one high-quality, valuable post can singlehandedly increase following in a matter of hours!

Imagine if that was your company’s post. You could be looking at new leads and skyrocketing conversions, which, in turn, increases sales or brand awareness. No matter what your business goals and objectives are, social media will come to the rescue and help you achieve them.

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Title Graphic for blog post How Do I Create And Measure An Effective Customer Retention Strategy for E-Commerce?

How Do I Create and Measure an Effective Customer Retention Strategy for E-commerce?

By | Blog, Guest Post, Thoughts | No Comments

Holding onto existing customers is much more cost effective than constantly acquiring new ones.

Of course, you already knew this. It’s why you’re here. The bigger issue is how to keep hold of your customers before they slip out of the net and go somewhere else.

On the face of it, it’s a tricky one. Consumers have more options than ever before and can shop anywhere they like. So why would they stick with just you?

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GT Guest Blog Post Title Graphic for 7 Psychological Triggers To Boost Conversions and Sales

7 Psychological Triggers That Will Boost Conversions and Sales

By | Blog, Content Marketing, Guest Post | No Comments

Generating views and sales is the number one goal of most marketers. Getting prospects to visit your website and make purchases is a difficult task. There are lots of competitors out there which offer products of similar quality and standing out can seem like it’s impossible. Luckily, there are ways you can influence users to stay on your website. Applying psychology to your marketing tactics can lead to some interesting results.

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Should My Web Designer Understand SEO?

By | Blog, Content Marketing, SEO, User experience, Web Design | No Comments

Once upon a time, web design and SEO used to be one discipline. They essentially grew out of the same place and, even now, the two skillsets are intrinsically linked.

After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).

And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!

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International Women's Day 2019 Title Graphic

Happy International Women’s Day, From GT

By | Blog, Thoughts | One Comment

When you do Content Marketing for a business, for the purposes of SEO, one of the first things you do is draw up a content calendar. You match up what dates are going to be coming up in the year that you can write a blog post about. Some might be more relevant than others. Some might be very tenuous indeed.

However, if you can link what you do to a calendar date – something that people are already going to be talking about; something that people will already be searching for online – then it’s beneficial for your website. More people already looking for the type of content you’re writing, ergo more visitors back to your website. It ain’t rocket science.

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SEO Or Content Marketing: Which Is Best For My Strategy?

By | Blog, Guest Post | No Comments

In the digital era, it is important to consider what tools and channels to use for achieving the set goals. They will, after all, determine the effectiveness of your marketing strategy. You need to make smart choices that will yield the best results.

When it comes to choosing the best digital marketing tools, it is hard to avoid the purported rivals — SEO (search engine optimisation) or content marketing. They are two of the most important aspects of digital marketing, never losing their relevance even in the face of constantly changing marketing trends.

This infographic by Serpwatch shows that SEO builds a strong case, with statistics showing that more than 40% of business revenue is captured by organic traffic. Content marketing, however, is not far behind. It helps businesses to get more leads through blogging.

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How Can I Tell If My Blogger Is Any Good Title Graphic

How Can I Tell If My Blogger Is Any Good?

By | Blog, Content Marketing | No Comments

So you’ve employed an SEO Copywriter to start producing blogs for your website in order to boost your website’s traffic, and thus get you more new customers.

Good move; you’re already on the right step to grabbing those top rankings for your keywords on Google!

But how can you tell if the blogger you’ve employed to write your blogs is any good? Well, luckily for you, there are a couple of key benchmarks that will help you tell whether your SEO Copywriter is da bomb, such as whether or not your blogs are uploaded on time, whether the spelling, grammar and punctuation is correct, and whether your copywriter is writing about the type of subjects that will interest your audience.

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GrowTraffic Blog Post SEO Copywriting For Voice Search Title Graphic

How Do I Write SEO Web Copy For Voice Search?

By | Blog, Content Marketing, SEO | No Comments

Can you remember when search engines first arrived, way back in the 90s?

Obviously, if you’re one of today’s modern millennials, this event will not even have registered on your radar – you were probably still in nappies back in the 90s.

However, for those of us who are slightly older (should we say 30-something, to be kind?), the arrival of the first search engines was an important step. For those of us who later went on to become SEOs, it was a seminal moment. Well, it would have been, if we’d been paying attention at the time.

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What’s The Point Of Blogging?

By | Blog, Content Marketing | No Comments

It’s a very good question isn’t it?!

I’m an SEO Copywriter by trade (or, at least, I was, before I became the MD of GrowTraffic…now I’m the MD who tries to do some SEO Copywriting when they let me!), and so writing blogs is one of the things I like to do bestest of all.

In fact, if you just left me to my own devices, I’d sit here and write blogs all day long.

“But why?” I hear you cry! What’s the point of all this blogging? What purpose are you serving the universe? Why do it to yourself?

Well my young Padawan, I shall tell you.

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The Top Ten Social Media Channels For 2019

Which Social Media Platform Should I Use In 2019 To Improve My Rankings?

By | Blog, Social Media Marketing | No Comments

Social media. It’s a rum old thing, ain’t it?!

It seems that every day there’s a new platform introduced, one bought out by someone else, one dropping off the radar.

Just as soon as you’ve got your head around one social media platform, it turns out that its no longer down wiv da kids, and they’ve all moved somewhere else anyway. There’s just you and your Nan left, liking each other’s cat videos.

Or, at least, as a thirty-something with a nine year old son, that’s how I feel! I’ve no sooner figured out one social media channel he’s using, and he’s lost interest in that one and has moved on to something completely new.

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How Much Should I Pay For A Blog?

By | Blog, Content Marketing | No Comments

As a good SEO Copywriter, I blinking love blogs and blogging. I love writing them, I love reading them, I love sharing them on social media, I love what they can do for your website and your business.

But I understand completely that not everyone ‘gets’ blogging. It’s a strange thing, I know.

Why will writing blogs help my website? Why will writing blogs grow my business? We hear it all the time from our potential clients. And I can see the disconnect – why exactly should writing 1000 words every week grow your bottom line?

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What Types Of Content Should A Blogger Create

What Types Of Content Should A Blogger Create?

By | Blog, Content Marketing, Google, Guest Post, Inbound Marketing, Search Engines, SEO, Thoughts | No Comments

I know this sounds like a trick question, but trust me, it isn’t.

Thanks to the fact that we’re exceptionally good SEO and Content Marketers here at GrowTraffic, we’ve just drawn up our content calendar for the first three months of 2019, and we’ve decided to go to basics a little bit.

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