Improving digital accessibility for people with disabilities has been a hot topic for several years now but it is more of a revolution than a fad. Smart business owners have recognised the legal, financial, and ethical reasons for improving access and we are now witnessing changes in the way websites are built, presented, and optimised.
Here are some ways you can assist disabled website visitors in 2021 and beyond… Read more
Today is International Women’s Day; an annual event that celebrates women. Because, you know, just over half the global population obviously needs one day in every 365 to celebrate their existence.
Nevertheless, here we are. And, as GT is a predominantly female search marketing agency, every year we mark the day with a blog. Well, content marketing innit. You’ve got to do what you’ve got to do.
Let’s crack on. Read more
So your boss has told you that you need to start doing some content marketing, but he also wants to see regular reports and a clear ROI from your marketing spend.
What are you going to do?
Surely, as everyone knows, content marketing has a low ROI; it’s never going to get you the big bang for your buck that you need to demonstrate in a short space of time?!?
Well, that might just be where you’re wrong.
Read moreNo matter what kind of business you run, Google Analytics is an accurate and sophisticated way to record and measure a wide range of data concerning your website’s traffic, performance, and even user behavior over a certain period of time. Google Analytics automates the metrics, making it ideal for website owners who have a bunch of tasks to carry out and have very little time for collecting data.
Read moreAh, multilingual SEO.
SEO itself is pretty complex. Multilingual SEO? Well, we guess it’s even more complex.
The good news is that it’s also what will set you apart from the competition by opening your website up to, well, the whole world!
Yup, it’s that powerful. Instead of ranking and optimizing for keywords in one or two languages, you’ll be all set to rank for multiple languages.
Read moreAny business that wants to get ahead and succeed in 2019 and beyond must get to grips with digital marketing. If most of your customers aren’t already online, they soon will be.
Not just that, but businesses must keep up with the latest digital marketing trends so that they don’t fall behind the competition. Digital marketing just doesn’t stay still. It’s always evolving to keep up with technological innovations and changes in consumer behaviour. This naturally means that your digital marketing strategy needs to evolve with it.
Read moreA rapidly emerging entity of digital marketing is social media advertising. Social media are fun, creative, informative and engaging platforms that can boost business revenues.
If done strategically, one high-quality, valuable post can singlehandedly increase following in a matter of hours!
Imagine if that was your company’s post. You could be looking at new leads and skyrocketing conversions, which, in turn, increases sales or brand awareness. No matter what your business goals and objectives are, social media will come to the rescue and help you achieve them.
Read moreHolding onto existing customers is much more cost effective than constantly acquiring new ones.
Of course, you already knew this. It’s why you’re here. The bigger issue is how to keep hold of your customers before they slip out of the net and go somewhere else.
On the face of it, it’s a tricky one. Consumers have more options than ever before and can shop anywhere they like. So why would they stick with just you?
Read moreGenerating views and sales is the number one goal of most marketers. Getting prospects to visit your website and make purchases is a difficult task. There are lots of competitors out there which offer products of similar quality and standing out can seem like it’s impossible. Luckily, there are ways you can influence users to stay on your website. Applying psychology to your marketing tactics can lead to some interesting results.
Read moreOnce upon a time, web design and SEO used to be one discipline. They essentially grew out of the same place and, even now, the two skillsets are intrinsically linked.
After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).
And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!
Read more
