My marketing manager’s plan isn’t working. How do I fix it?
My marketing manager’s plan isn’t working. How do I fix it?

All marketing plans fail in some way or another. Most marketing plans fail completely before they have reached the end. Many marketing plans fail absolutely spectacularly and relatively early on. If you’ve got a marketing manager dealing with your marketing then you may have to help them to find the right solution to their marketing plan’s failure before it gets too late. Read more

How To Convince Management To Invest In Content Marketing
How To Convince Management To Invest In Content Marketing

So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.

As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?

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Is UX Important For SEO?
Is UX Important For SEO?

When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?

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This week was for expos
This Week Was For Expos

We’ve had a stand at two expos this week – one in Burnley and one in Sheffield – and we’re all so tired we’re already counting down the hours to the end of the week!

We’ve been at the Love Local Expo in Burnley and the Indie Biz fair at the Showroom Cinema in Sheffield.

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est. 2009