2020 has been a tough year for everyone and many of us have found ourselves stuck inside seeing barely anyone for days and weeks at a time. It’s important that we all take a step back to celebrate things in life outside of our everyday commitments and one of the things we always like to see businesses getting involved with is celebrating the places they are based. As always this year we will be banging the drum for Lancashire on the 27th November, which is Lancashire Day. Read more
Why Has Instagram Updated Its Layout?
Over the past couple of months, Instagram has been testing a few different layout designs and over the last week, they have started to roll out the winner of their tests. This new layout has got some Instagram loyalists up in arms, so why are they doing it? Read more
What Is A Knowledge Graph In Google Search?
The Google Knowledge Graph is part of Google’s SERPs, they use it to enhance the results by including elements that wouldn’t ordinarily be returned for a query or by pulling out a specific response that deals with the query particularly well. Read more
Google’s Page Experience Factors To Go Live In May 2021
About six months ago Google announced they were going to introduce a new ranking factor called the Google Page Experience Update and they said that would happen in 2021. They’ve just confirmed the update will go live in the May of next year. Read more
How To Challenge Your Digital Marketing Agency To Get Better Results
As a business owner or marketing manager, there will likely come a time when you’ll have to get a digital marketing agency involved to help you achieve your business’ objectives.
If you have chosen the right digital marketing agency you are going to amplify your message no end and really increase the ROI of your marketing output but the thing is if you’ve not chosen the right digital marketing agency you are likely to just waste your money. The point about this is it’s your responsibility. You chose the digital marketing agency and just like with your staff, it’s also your responsibility to get the most out of them. Read more
What Does Google’s Passage Indexing And Natural Language Processing Mean For The Future Of SEO?
With almost every update released from Google, we seem to hear more about the search giants move towards the understanding of speech patterns and away from creating content for bots. And in some ways, this should be liberating for SEO consultants and digital marketers because it means we can focus on the user more, which is what we’re always taught to do as marketers.
Google is going to start ranking passages in search results rather than mainly ranking pages. This means that Google will now be able to surface and serve passages from content and include it in the SERPs if they think it best suits the search query, even if that passage isn’t what the page is about. This is the important bit. Read more
The Price Business Owners Pay
Growing a business isn’t easy and I think even the most resilient business owner will have experienced the ups and downs during the last 6 months or so, but in reality, many, if not most founders and business owners find themselves shouldering a huge psychological burden.
Just a handful of years ago GrowTraffic was on its knees; we’d lost the majority of the clients we’d built up over previous years or two – for the second time – our client base came and went, and I was working in a fulltime corporate marketing role wondering how I would ever get GT generating inbound leads in the numbers it used to. All that time I was advising GT clients on how to generate traffic and clients from SEO, nodding and smiling, and generally filling them with confidence that I knew how to make it work for them. Read more
Work Local: The Post-Coronavirus Future Of The Office
The COVID-19 Crisis has meant businesses throughout the world have had to change the way they work. And with the success of working from home culture during the pandemic businesses throughout the world are starting to think about what their offices should be and do in the future. But how will offices change? Read more
How Stressful Is Digital Marketing?
I’ve been working in marketing for the two decades and most of that has been digital marketing. I love it. But from time to time it can get on top of me. If you work in digital marketing or you’re considering working in digital marketing it makes sense you would want to know how stressful it can be. Read more
Facebook Users Hate The New Interface
Facebook is in the process of rolling out a new user interface but it appears the users really do hate what they’ve done. And it’s not just grumblings, for a lot of users, this appears to be the last straw, with many of them threatening to completely leave Facebook for good. Read more