A client recently was recently looking at the crawl stats of his website’s pages and he was disappointed to see some of the core pages of his website weren’t crawled as frequently as he would have liked. But if you’re faced with low crawl rates, you need to ask yourself how often should Google be crawling your website. Here’s the answer I gave to our client. Read more
What Should A Digital Marketing Agency Do When A Client Breaches The Contract?
If you’re running a digital marketing agency from time to time you’re going to come up against a client who decides to breach their contract. It happens. Sometimes it happens because the client thinks they can get away with it and sometimes because they don’t understand the contract. It’s frustrating, but in general, it’s something that can be dealt with without too much fuss. It’s just about working out what’s gone on, what the breach is and determine the steps you’re going to take. Read more
What Is The Best Digital Marketing Agency Structure And Pricing Model?
Digital marketing is the process of using digital technologies to market goods, services and brands. Digital marketing professionals charge for their time and expertise, with a markup on acquired products and services. But what happens when you grow your business from a consultancy to an agency, things get more complicated quickly and you’re going to question what the right model is for your digital marketing agency. Read more
How To Become A Great Freelance SEO Consultant
GrowTraffic is a leading award-winning SEO agency, but did you know it started out with just me working as a freelance SEO consultant? It’s been a long time since I’ve just been an SEO consultant but I thought I’d spend a moment and reminisce about what got me started in this game in the first place and the skills someone wishing to be a freelance SEO consultant would require in order to be awesome in the role. Read more
What’s The Difference Between Personal Branding And Reputation?
Recently I got into something of a debate about whether personal branding really exists or whether it’s just reputation. I don’t think I really did the debate justice because at the time I was a little fixated on allowing GrowTraffic’s employees more personalisation of our branded elements and began to go off on a tangent, and that probably eroded the credibility of my original argument. So here we go. Let’s dive into branding, personal branding, personality and reputation. Read more
How The Owners Of A Business Can Resolve The Arguments They Hate To Keep Having
Business partnerships can be tough and many business partnerships end in toxic battles with owners feuding and reliving the same arguments. Everyone hates it. But even if this has been going on for years, there’s no time like the present to start resolving it. Read more
Dealing With Depression In A Leadership Role
So you’ve spent years working and striving until you’ve achieved the much-coveted C-Suite role you’ve been after or you’ve been building. Then what? Well, if you’re like most members of the C-Suite club, you’re probably going to find yourself suffering from some kind of depression and anxiety. Read more
How To Choose The Right Words In Business Arguments
We spend more time with our colleagues than with our families and friends for most of the week. It stands to reason from time to time you’re going to have disagreements with them. But how do you choose the right words with arguments when you’re at work? Read more
How To Tell If You’ve Got A Dysfunctional Board
Dysfunctional boards aren’t that uncommon, but if you find yourself in the midst of a dysfunctional board you can be sure you’re experiencing headaches, either directly or indirectly. Read more
Is Networking Bad For Your Business?
Networking has been one of the most important parts of GrowTraffic’s growth over the last 11 years, as it is to many businesses. However, whilst many business owners may see it as essential, it can have a detrimental impact on the long term success of a business. And you probably won’t realise it until it’s too late. Read more