As the force behind Tesla, SpaceX, The Boring Company and Neurallink, as well as the former CEO of PayPal we can get some idea about how Elon Musk might choose to run Twitter and this in turn, might give us an indication about the future of social media in general. Read more
Thinking About Leadership, Integrity And Quality
Let’s be honest, we are living through challenging times.
COVID-19 has been a nightmare. We are slowly but surely both learning to live with it and perhaps even beating it. Read more
28 SEO Predictions For SEO In 2022
I always do this kind of prediction each year and I’m always generally wrong. So this year I thought I’d make even more SEO predictions than I normally do, working on the assumption that something might stick – one out of 28 would be nice! Anyway, here are my SEO Predictions for 2022: Read more
How Often Should Google Crawl My Web Pages?
A client recently was recently looking at the crawl stats of his website’s pages and he was disappointed to see some of the core pages of his website weren’t crawled as frequently as he would have liked. But if you’re faced with low crawl rates, you need to ask yourself how often should Google be crawling your website. Here’s the answer I gave to our client. Read more
What Should A Digital Marketing Agency Do When A Client Breaches The Contract?
If you’re running a digital marketing agency from time to time you’re going to come up against a client who decides to breach their contract. It happens. Sometimes it happens because the client thinks they can get away with it and sometimes because they don’t understand the contract. It’s frustrating, but in general, it’s something that can be dealt with without too much fuss. It’s just about working out what’s gone on, what the breach is and determine the steps you’re going to take. Read more
What Is The Best Digital Marketing Agency Structure And Pricing Model?
Digital marketing is the process of using digital technologies to market goods, services and brands. Digital marketing professionals charge for their time and expertise, with a markup on acquired products and services. But what happens when you grow your business from a consultancy to an agency, things get more complicated quickly and you’re going to question what the right model is for your digital marketing agency. Read more
How To Become A Great Freelance SEO Consultant
GrowTraffic is a leading award-winning SEO agency, but did you know it started out with just me working as a freelance SEO consultant? It’s been a long time since I’ve just been an SEO consultant but I thought I’d spend a moment and reminisce about what got me started in this game in the first place and the skills someone wishing to be a freelance SEO consultant would require in order to be awesome in the role. Read more
What’s The Difference Between Personal Branding And Reputation?
Recently I got into something of a debate about whether personal branding really exists or whether it’s just reputation. I don’t think I really did the debate justice because at the time I was a little fixated on allowing GrowTraffic’s employees more personalisation of our branded elements and began to go off on a tangent, and that probably eroded the credibility of my original argument. So here we go. Let’s dive into branding, personal branding, personality and reputation. Read more
How The Owners Of A Business Can Resolve The Arguments They Hate To Keep Having
Business partnerships can be tough and many business partnerships end in toxic battles with owners feuding and reliving the same arguments. Everyone hates it. But even if this has been going on for years, there’s no time like the present to start resolving it. Read more
Dealing With Depression In A Leadership Role
So you’ve spent years working and striving until you’ve achieved the much-coveted C-Suite role you’ve been after or you’ve been building. Then what? Well, if you’re like most members of the C-Suite club, you’re probably going to find yourself suffering from some kind of depression and anxiety. Read more