If you’re a business owner or marketer you will inevitably be involved in getting a new website off the ground, whether it’s a brand new website or a reskin, but you’ll be right to ask how much involvement the marketing team should have in the web design and development process.
The decision stage is the final stage of the buying cycle and the first stage of the sales cycle. In this blog, we’ll explore how to create content for the decision stage of the buying cycle.
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GrowTraffic’s Managing Director Rachel Weinhold will feature on a panel at a ‘Celebration Of Business In Rossendale’ in Whitworth in September.
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“GOOGLE!” he shouted at his laptop at half-past one in the morning. It’s frustrating when you have spent lots of time and money on a shiny new website, but you go to google and well, nobody else has noticed.
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So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.
As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?
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When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?
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We’ve had a stand at two expos this week – one in Burnley and one in Sheffield – and we’re all so tired we’re already counting down the hours to the end of the week!
We’ve been at the Love Local Expo in Burnley and the Indie Biz fair at the Showroom Cinema in Sheffield.
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If you’re wondering if an SEO agency is any good you are probably either thinking about signing a contract with a new SEO agency or you are considering how good your existing SEO agency is.
Next week will be a big step for GT, as we’ll be opening a new office, in a serviced office just outside Burnley.
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It was always going to be a tough job to extricate the UK from the EU and as Brexit deadlines come and go, so it is proving to be. But how will Brexit affect SEO?
If you’re a business owner or a marketer thinking about working with a blogger you need to be sure you ask the right questions before hiring them so you can ensure you’ve got the right person for your blog. But what should you ask a blogger before you start working with them so you can be confident they’ve got what it takes?
The internet has come a long way since its humble beginnings. There was once only one website dedicated to explaining the World Wide Web project. The computer it was hosted on was in CERN and it had a hand-written sticker on it saying “This machine is a server. DO NOT POWER IT DOWN!!”
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I don’t remember when I first heard the word blog or blogging, however, I do remember back then it was a ‘weblog’ before it was truncated to blog and I remember it was something that people did in their spare time and was something of questionable value.
We’re pleased to announce that GrowTraffic has been named as Leading Innovators in Search Engine Optimisation Solutions, in the SME Business Elite Awards 2019, from SME News.
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Most people tend to lump SEO together, however, as a marketing tactic, search engine optimisation can be broken out into further subdivisions and this can make it difficult for business owners and marketing managers to understand. Just as you’ll appreciate there are differences between a freelance SEO, SEO consultancies and SEO Agencies, the same is true between SEO agencies. No SEO agency is born equally.
Web design can be carried out anywhere by a web designer/web developer and this really does beg the question “is it important to choose a local web design agency.” I personally think it is but I’ll try to objective explore the advantages and disadvantages you may face in the web design process when outsourcing either locally or not.
We’re pleased to announce GrowTraffic has been shortlisted as finalists in the Digital Business Award in the Red Rose Awards!
SEO or search engine optimisation is the practice of impacting a website’s ranking in SERPs to try to increase qualified traffic to a relevant page whereas web design is the process of creating a design that can then be turned into a website. On the face of it these are two very different types of activity, however, in reality, the two are so intertwined that every web designer should be highly literate in SEO and every SEO consultant should have a strong understanding of UX and design.
So you probably want to get more traffic to your website and increasing your rankings in Google is going to be one of the first places to start. If your business has been around for virtually any length of time, it’s more than likely that you already have some kind of website and that website probably already has had some search engine optimisation carried out on it and perhaps had some offsite work carried out as well. The thing is you’re going to want an expert in search engine optimisation to work on your website if you really want it to rank effectively and generate traffic through search.
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