All Posts By

Simon Dalley

How To Convince Management To Invest In Content Marketing

How To Convince Management To Invest In Content Marketing

By | Content Marketing, Google, Search Engines, SEO | No Comments

So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.

As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?

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Is UX Important For SEO?

Is UX Important For SEO?

By | Search Engines, SEO, User experience, Web Design | No Comments

When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?

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This week was for expos

This Week Was For Expos

By | News | No Comments

We’ve had a stand at two expos this week – one in Burnley and one in Sheffield – and we’re all so tired we’re already counting down the hours to the end of the week!

We’ve been at the Love Local Expo in Burnley and the Indie Biz fair at the Showroom Cinema in Sheffield.

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What SEO Specialism Should My Agency Focus On?

What SEO Specialism Should My Agency Focus On?

By | Google, Search Engines, SEO, Thoughts | No Comments

Most people tend to lump SEO together, however, as a marketing tactic, search engine optimisation can be broken out into further subdivisions and this can make it difficult for business owners and marketing managers to understand. Just as you’ll appreciate there are differences between a freelance SEO, SEO consultancies and SEO Agencies, the same is true between SEO agencies. No SEO agency is born equally.

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Is SEO Important For Web Design?

Is SEO Important For Web Design?

By | Google, Search Engines, SEO, User experience, Web Design | No Comments

SEO or search engine optimisation is the practice of impacting a website’s ranking in SERPs to try to increase qualified traffic to a relevant page whereas web design is the process of creating a design that can then be turned into a website. On the face of it these are two very different types of activity, however, in reality, the two are so intertwined that every web designer should be highly literate in SEO and every SEO consultant should have a strong understanding of UX and design.

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What's The Difference Between An SEO Agency & An SEO Consultant

What’s The Difference Between An SEO Agency & An SEO Consultant?

By | Google, Search Engines, SEO | No Comments

So you probably want to get more traffic to your website and increasing your rankings in Google is going to be one of the first places to start. If your business has been around for virtually any length of time, it’s more than likely that you already have some kind of website and that website probably already has had some search engine optimisation carried out on it and perhaps had some offsite work carried out as well. The thing is you’re going to want an expert in search engine optimisation to work on your website if you really want it to rank effectively and generate traffic through search.

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How To Choose An SEO Agency

How To Choose An SEO Agency

By | Google, Search Engines, SEO | No Comments

Like many people, I got into SEO by accident, but that was a long time ago and SEO was a brave new world that most people had never heard of, let alone thought they knew anything about. The market we find ourselves in these days is much more mature, competitive and just about every man and their dog seem to argue they know how to do SEO. So how do you choose an SEO agency?

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