The internet has come a long way since its humble beginnings. There was once only one website dedicated to explaining the World Wide Web project. The computer it was hosted on was in CERN and it had a hand-written sticker on it saying “This machine is a server. DO NOT POWER IT DOWN!!”
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I don’t remember when I first heard the word blog or blogging, however, I do remember back then it was a ‘weblog’ before it was truncated to blog and I remember it was something that people did in their spare time and was something of questionable value.
We’re pleased to announce that GrowTraffic has been named as Leading Innovators in Search Engine Optimisation Solutions, in the SME Business Elite Awards 2019, from SME News.
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Most people tend to lump SEO together, however, as a marketing tactic, search engine optimisation can be broken out into further subdivisions and this can make it difficult for business owners and marketing managers to understand. Just as you’ll appreciate there are differences between a freelance SEO, SEO consultancies and SEO Agencies, the same is true between SEO agencies. No SEO agency is born equally.
Web design can be carried out anywhere by a web designer/web developer and this really does beg the question “is it important to choose a local web design agency.” I personally think it is but I’ll try to objective explore the advantages and disadvantages you may face in the web design process when outsourcing either locally or not.
We’re pleased to announce GrowTraffic has been shortlisted as finalists in the Digital Business Award in the Red Rose Awards!
SEO or search engine optimisation is the practice of impacting a website’s ranking in SERPs to try to increase qualified traffic to a relevant page whereas web design is the process of creating a design that can then be turned into a website. On the face of it these are two very different types of activity, however, in reality, the two are so intertwined that every web designer should be highly literate in SEO and every SEO consultant should have a strong understanding of UX and design.
So you probably want to get more traffic to your website and increasing your rankings in Google is going to be one of the first places to start. If your business has been around for virtually any length of time, it’s more than likely that you already have some kind of website and that website probably already has had some search engine optimisation carried out on it and perhaps had some offsite work carried out as well. The thing is you’re going to want an expert in search engine optimisation to work on your website if you really want it to rank effectively and generate traffic through search.
Social media is ubiquitous and due to its pervasive nature, it’s easy to forget social media is essentially a communication platform through which people are able to share stories about their lives, as well as source news and information.
Like many people, I got into SEO by accident, but that was a long time ago and SEO was a brave new world that most people had never heard of, let alone thought they knew anything about. The market we find ourselves in these days is much more mature, competitive and just about every man and their dog seem to argue they know how to do SEO. So how do you choose an SEO agency?
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I’ve been writing these predictions blogs for years and every year I get somethings right and most things wrong. It’s the unpredictable nature of organic search marketing that keeps us SEO consultants gainfully employed. So take what you’re about to read with a pinch of salt!
Every now and then there is a post about search which should make every SEO consultant stand up and take notice. Recently, Distilled’s Will Critchlow created one such piece of content when he created a Whiteboard Friday for Moz, about the lessons he learned from interviewing Google’s John Mueller.
The Whiteboard Friday covers a range of topics including Domain Authority, subdomains vs subfolders and a take on using noindex/nofollow. Here’s my roundup and thoughts based on the piece:
John Mueller is the Senior Webmaster Trends Analyst at Google and he’s always prepared to be super helpful when it comes to questions about how Google is treating things differently from a technical SEO perspective.
Most people who have had some kind of experience with digital marketing over the ten or fifteen years have probably heard of Click Through Rate (CTR), but most people would equate it to Pay Per Click search marketing such as Google Ads rather than with SEO. However, SEO consultants take organic click through rate very seriously and you should too. This is why. Read More
The rich and complex opportunities of the online world make life easier and harder at the same time. With so many channels, platforms, devices, and content formats, there’s a level of creative flexibility that we could barely have imagined just ten years ago. That’s great. The problem is the inevitable analysis paralysis — when you’re free to do anything, how can you pick something?
You could put all your chips in the PPC basket, flooding the digital landscape with ads spanning Google, Instagram, Facebook, Snapchat. You could run advanced email marketing to build up customer loyalty. You could even take the influencer marketing route to gather referrals from top social media figures — but if you want to succeed in the long run, SEO is your way forward. Read More
Deciding to outsource any part of your business is no easy decision to come to. Your business is your baby; you’ve watched it grow from just an idea into an enterprise in its own rights. Finding the right agency to entrust with your business takes much more than a pretty presentation and friendly smiles. Read More
When reading about SEO or when speaking to SEO consultants you’re going to hear a lot about making sure you’ve got a high quality website. But what exactly makes a high quality website and what do you need to do to ensure your website is high quality? Read More
Business owners and marketers the world over are trying to figure out how to get their websites to rank better in Google. But it’s important to think about why and how Google ranks websites.
Those websites that appear on the first page for a search query are those that Google considers to be the most important, relevant and ultimately useful to the searcher, for a specific query. Read More
Most people have some questions about SEO. Too many people think it’s all about the dark arts. So I thought I’d pull together the top 50 most frequently asked questions about SEO and their answers. Read More
We are very proud to announce that the GrowTraffic team has picked up the prestigious Business of the Year award at the 2018 Rossendale Business Awards.
We were honoured to be able to attend the R Awards as a shortlisted business and it ewas an even greater pleasure – and surprise – to come away as winners. It’s a testament to the commitment and dedication of our hardworking and talented team. Read More
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