Business owners and marketers the world over are trying to figure out how to get their websites to rank better in Google. But it’s important to think about why and how Google ranks websites.
Those websites that appear on the first page for a search query are those that Google considers to be the most important, relevant and ultimately useful to the searcher, for a specific query. Read More
We are very proud to announce that the GrowTraffic team has picked up the prestigious Business of the Year award at the 2018 Rossendale Business Awards.
We were honoured to be able to attend the R Awards as a shortlisted business and it ewas an even greater pleasure – and surprise – to come away as winners. It’s a testament to the commitment and dedication of our hardworking and talented team. Read More
Most people have some questions about SEO. Too many people think it’s all about the dark arts. So I thought I’d pull together the top 50 most frequently asked questions about SEO and their answers. Read More
I have a confession to make.
I’m a marketer, with well over 15 years’ experience and I really, truly hate advertising.
I’ve worked with many marketers over the years and it’s apparent that there’s a lot of marketers out there who loathe advertising as well. Read More
It’s been quite a while since I’ve created a top SEOs blog post, but I consistently get SEO orientated digital marketers reaching out to me to see if they could be included in one of my top SEO lists.
So, let’s get something straight right from the start. The GrowTraffic, TOP SEO list is created using the vaguest of methodologies. There is a bit of science behind it but I’m not going to try to pretend that this is a scientific analysis of who the top SEOs are in the UK. You could probably conclude that this is at best competitor analysis of those competing in the SEO space in Google’s SERPs from a GrowTraffc perspective. Read More
We all get stuck in a marketing rut at work from time to time. When you’re a marketer you’ll realise that you’re doing the same things over and over again in slightly different ways and hoping to get different results. As the old saying goes “if you always do the same things, you’ll always get the same results,” and whilst this is true, sometimes it’s hard to think of what to do next and what to do differently. Read More
If you’ve got Google Analytics you’ve probably just received an email from Google giving you some information about how they will help you conform to GDPR in Google Analytics.
After the best part of two years of testing, Google has announced they have started the rollout of their mobile-first indexing. They’re going to start first with those websites that follow the best practices for mobile-first indexing, so expect to see some big changes in the SERPs over the next few weeks. Read More
On the 14th February every year there’s a bit of craziness in the marketing departments of most businesses. We go through a stage of thinking if we marry up our unrelated products and services to the annual day of love, we might get some sales or interest.
I spent the best part of the past 3 and a bit years marketing in the HR industry – specifically HR software – and I thought it was a good idea to write up my thoughts on the experience. Everything within this blog is anonymised – I suppose it’s not hard to join the dots and whilst you’ll get nothing commercially sensitive from this, you should be able to take something from it that you can apply to your SEO or content marketing strategy in your own industry.
Here I have a think about some of the things that are going to have an impact on what’s happening in and around SEO in 2018.
Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.
There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read More
We’re pleased to announce GrowTraffic’s Managing Director, Rachel Weinhold, has been nominated for the Enterprising Woman category of the Rossendale Business Awards 2017. Read More
Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?
Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read More
Google’s keyword tool was originally developed with Google Adwords users in mind. I’ve been using Adwords for more than ten years now and whilst it’s essential for this task, it’s also the basis for SEO research and many other business decisions including product development.
From the perspective of gaining rankings in Google SERPs, and thereby increase the number of visitors to a website through SEO, Google’s keyword tool can be used in a number of ways.
Before going any further I should point out that I’ve been in this game so long I still call it Google Keyword Tool when it’s proper name is now Google Adwords Keyword Planner.
The way we think about keywords has changed dramatically over the years. However many of us are still guilty of thinking about keywords too much. I think you could probably argue that our focus on keywords is a vestige of the bad old days of SEO and digital marketing. Read More
There’s going to be a huge impact to the way we do business and the way we carry out our marketing activities when The EU’s General Data Protection Regulations (GDPR) comes into force on 25th May 2018. This got me questioning what the implications are for SEO consultants and SEO managers. Read More
I’ve been working in marketing since 2003. I created my first website in 2000. Sometime around 2004 / 2005, I started to get interested in SEO. It was during this time that I was managing a magazine called Professional Van and Light Truck Magazine. It was also around this time that I started noticing the impact promoting press releases had on our website’s rankings. Read More
This blog could as well be called surviving in marketing but I’m thinking specifically about what happens when a company restructures and results in redundancies in the marketing department. Read More
Recent Comments