All Posts By

Simon Dalley

Case Study: Content Marketing For SEO in the HR Industry

By | Search Engines | No Comments

I spent the best part of the past 3 and a bit years marketing in the HR industry – specifically HR software – and I thought it was a good idea to write up my thoughts on the experience. Everything within this blog is anonymised – I suppose it’s not hard to join the dots and whilst you’ll get nothing commercially sensitive from this, you should be able to take something from it that you can apply to your SEO or content marketing strategy in your own industry.

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How Long Should Your Blog Articles Be For SEO?

By | Content Marketing, Google, Inbound Marketing, Search Engines, SEO | 2 Comments

Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.

There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read More

How an SEO consultant thinks about duplicate content when SEO copywriting

By | Content Marketing, Google, Search Engines, SEO | No Comments

Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?

Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read More

How to use Google Keyword Tool for SEO

By | Search Engines, SEO | No Comments

Google’s keyword tool was originally developed with Google Adwords users in mind. I’ve been using Adwords for more than ten years now and whilst it’s essential for this task, it’s also the basis for SEO research and many other business decisions including product development.

From the perspective of gaining rankings in Google SERPs, and thereby increase the number of visitors to a website through SEO, Google’s keyword tool can be used in a number of ways.

Before going any further I should point out that I’ve been in this game so long I still call it Google Keyword Tool when it’s proper name is now Google Adwords Keyword Planner.

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Should you become an SEO consultant?

By | Content Marketing, Google, Search Engines, SEO | No Comments

I’ve been working in marketing since 2003. I created my first website in 2000. Sometime around 2004 / 2005, I started to get interested in SEO. It was during this time that I was managing a magazine called Professional Van and Light Truck Magazine. It was also around this time that I started noticing the impact promoting press releases had on our website’s rankings. Read More

Why use thought leadership for content marketing

By | Content Marketing, Search Engines, SEO | No Comments

There are a lot of different ways a business can facilitate growth. In order to do this, businesses will grow their sales team, create new products, explore different markets, create a new brand or merge with or acquire other businesses.

But over the last few years, businesses have taken up the mantle of content marketing to share out the knowledge they’ve accumulated as a business. They do this to project themselves as thought leaders in their industry and to attract new customers through SEO or through arrangements with industry publications. Read More

Is SEO cheaper than PPC?

By | Google, PPC, Search Engines, SEO | No Comments

Every now and then someone says to me that PPC is really expensive and they’d rather go down the route of using SEO to generate enquiries or sales for their business. But as with all things marketing mix orientated, it’s never an all or nothing approach and it’s important to understand where each tactic fits into your plan. Read More

Authentic Realism: How Does Fake News Affect Influencer Marketing?

By | Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

Over the last year, we’ve heard a lot about fake news. Even before that there were questions about celebrities and social media stars connections with large brands. Who believes the photos in glossy magazines haven’t been airbrushed? Or that celebrities write their own autobiographies? Increasingly, the general public is getting wise to the reality of the people they aspire to be like. And I can’t tell you how many times I’ve read a post and believed Clint Eastwood has died! So what does this heightened awareness of ‘the fake’, do for influencer marketing? Read More

Is marketing a science?

By | Thoughts | One Comment

Most departments within a business conduct their day-to-day activities based on the perceived rules, processes, best-practices, metrics and targets. However, many marketers often begin to fail at marketing when they start to fall in line with the rationale of most of the corporate world.

Think about most teams within a business; finance being the standout, but also operations, logistics, production etc. They’re all on the lookout for a winning procedure that can be copied, repeated and optimised. There tends to be a right and wrong way to do things in some departments. In some practices of business, if you do things in the wrong way, people will be injured or people could end up in prison. It’s all very scientific. If you speak to business owners and marketers about whether marketing is a science or an art you’ll get a range of different answers. Read More