What Should A Digital Marketing Agency Do When A Client Breaches The Contract?

If you’re running a digital marketing agency from time to time you’re going to come up against a client who decides to breach their contract. It happens. Sometimes it happens because the client thinks they can get away with it and sometimes because they don’t understand the contract. It’s frustrating, but in general, it’s something that can be dealt with without too much fuss. It’s just about working out what’s gone on, what the breach is and determine the steps you’re going to take. Read more

What Is The Best Digital Marketing Agency Structure And Pricing Model
What Is The Best Digital Marketing Agency Structure And Pricing Model?

Digital marketing is the process of using digital technologies to market goods, services and brands. Digital marketing professionals charge for their time and expertise, with a markup on acquired products and services. But what happens when you grow your business from a consultancy to an agency, things get more complicated quickly and you’re going to question what the right model is for your digital marketing agency. Read more

How To Become A Great Freelance SEO Consultant
How To Become A Great Freelance SEO Consultant

GrowTraffic is a leading award-winning SEO agency, but did you know it started out with just me working as a freelance SEO consultant? It’s been a long time since I’ve just been an SEO consultant but I thought I’d spend a moment and reminisce about what got me started in this game in the first place and the skills someone wishing to be a freelance SEO consultant would require in order to be awesome in the role. Read more

What's The Difference Between Personal Branding And Reputation?
What’s The Difference Between Personal Branding And Reputation?

Recently I got into something of a debate about whether personal branding really exists or whether it’s just reputation. I don’t think I really did the debate justice because at the time I was a little fixated on allowing GrowTraffic’s employees more personalisation of our branded elements and began to go off on a tangent, and that probably eroded the credibility of my original argument. So here we go. Let’s dive into branding, personal branding, personality and reputation. Read more

How Does The 2021 Budget Impact The Tech Industry?
How Does The 2021 Budget Impact The Tech Industry?

It was Chancellor Rishi Sunak’s big day: Budget Day. This is the second Budget since he became Chancellor of the Exchequer and the first since COVID-19 radically changed the lives of almost everyone around the world.

The budget had a number of standout elements including the continuation of the job-saving furlough scheme but with freeports, merging of the green and tech industry and the Future Fund: Breakthrough Initiative, we’re seeing what looks to be this government’s hopes and aspirations for what the UK’s future economy looks like.

Here we look at the implications of the 2021 Budget to the tech sector. Read more

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