Adapt, facilitate or get left behind
The changing role of the founder of a business is something I’ve been thinking about a lot recently, especially with GrowTraffic turning 10 in October. Read more
My marketing manager’s plan isn’t working. How do I fix it?
All marketing plans fail in some way or another. Most marketing plans fail completely before they have reached the end. Many marketing plans fail absolutely spectacularly and relatively early on. If you’ve got a marketing manager dealing with your marketing then you may have to help them to find the right solution to their marketing plan’s failure before it gets too late. Read more
GrowTraffic Turns 10: My Reflections
We’re super excited to cross the decade threshold, to celebrate what feels like a very significant milestone in the GrowTraffic journey, and this has given me plenty of time to reflect. And it has been a journey!
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How Much Involvement Should The Marketing Team Have In Web Design?
If you’re a business owner or marketer you will inevitably be involved in getting a new website off the ground, whether it’s a brand new website or a reskin, but you’ll be right to ask how much involvement the marketing team should have in the web design and development process.
How To Create Content For The Decision Stage Of The Buying Cycle
The decision stage is the final stage of the buying cycle and the first stage of the sales cycle. In this blog, we’ll explore how to create content for the decision stage of the buying cycle.
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GrowTraffic MD On Celebration Of Business In Rossendale Panel
GrowTraffic’s Managing Director Rachel Weinhold will feature on a panel at a ‘Celebration Of Business In Rossendale’ in Whitworth in September.
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What Does Google Want?
“GOOGLE!” he shouted at his laptop at half-past one in the morning. It’s frustrating when you have spent lots of time and money on a shiny new website, but you go to google and well, nobody else has noticed.
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How To Convince Management To Invest In Content Marketing
So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.
As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?
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Is UX Important For SEO?
When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?
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This Week Was For Expos
We’ve had a stand at two expos this week – one in Burnley and one in Sheffield – and we’re all so tired we’re already counting down the hours to the end of the week!
We’ve been at the Love Local Expo in Burnley and the Indie Biz fair at the Showroom Cinema in Sheffield.
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