How Does The 2021 Budget Impact The Tech Industry?
How Does The 2021 Budget Impact The Tech Industry?

It was Chancellor Rishi Sunak’s big day: Budget Day. This is the second Budget since he became Chancellor of the Exchequer and the first since COVID-19 radically changed the lives of almost everyone around the world.

The budget had a number of standout elements including the continuation of the job-saving furlough scheme but with freeports, merging of the green and tech industry and the Future Fund: Breakthrough Initiative, we’re seeing what looks to be this government’s hopes and aspirations for what the UK’s future economy looks like.

Here we look at the implications of the 2021 Budget to the tech sector. Read more

How Business Owners Can Self-Sabotage And Affect Their Business
How Business Owners Can Self-Sabotage And Affect Their Business

I’ve been on the journey of being a business owner for a long time now. Time and time again, I have to admit to myself that I self-sabotage my own business and performance. I reckon I do this unnecessary act of self vandalism on a virtually daily basis and it erupts out of me on occasion and completely decimates various elements of the business. Read more

Google Core Web Vitals May Also Consider Noindexed Pages
Google Core Web Vitals May Also Consider Noindexed Pages

This week Google’s John Mueller discussed Google’s new Core Web Vitals and also explained that Google might take into account noindexed pages when working out Core Web Vitals scores for websites.

As reported recently, this could be big news for us SEOs and it’s something that everyone responsible for a website with noindexed pages should potentially be aware of in the long run. Read more

A Simple Way To Work Out What Backlinks You Need
A Simple Way To Work Out What Backlinks You Need

OK. So you want to rank for a keyword. You’ve got a well-optimised page for a specific keyword, you’re creating loads of content around that keyword and linking back to your focused page, but your still not ranking highly. You know the next thing you’re going to have to do is build links. But how do you build the right links? Strap onboard…

The approach I use is one that’s a fairly commonplace, it’s a bit of a back-of-an-envelope method, but it’s used by SEO consultants to get a good feel for what needs to be achieved. Most of the time it’s good enough. It’s not bulletproof but it does provide a bit of a methodology to ensure you’re getting the right number of links going.

Understand The Top Three Competing Pages’ Link Profile

First thing you’re going to do is go to Google and carry out a search for the top three pages that are ranking for the thing you’re interested in.

Take the page URLs and put them in an SEO tool with backlink checker functionality. I use SERanking, which is the tool we use most often at GrowTraffic. Just bear in mind that all the tools use slightly different terminology and outputs for how they measure the authority of a domain, but as long as you are using the same tool for your research you can be fairly confident your on the right tracks. You’re also going to do this for your own page that you want to rank.

It’s questionable whether you want to do this on the page authority or domain authority. In an ideal world, you’d do it at a page level, but in reality, this is generally done at the domain level and that’s because most links have to be created on a new page, so a new page has no page authority anyway!

Then put them into a table like this one – separating out the number of links a page has based on the page or domain authority of those links. You can have as many of as few of these groupings as you want. If you wanted to be really detailed about it, you’d have these laid out between 1 and 100. But I think it’s easier to group them as follows:

A Simple Way To Work Out What Backlinks You Need

What you are going to get with this table is a target for the number of links you need to build in each grouping of page or domain authority.

You can then go on to use this method on all the other factors involved in what makes links unequal. For example, you could review the anchors, categorising them as follows: brand links, exact match anchors, partial match anchors, calls to action, URLs. From there you might want to think about things from an a tag element perspective, for example, you might want to categorise the links by Dofollow, Nofollow, USG, Sponsored etc.

It’s not perfect – clearly, if someone at position 1 has 200 links in a category and the others only have a few, you’ll probably find yourself building quite a lot more than the average this table is going to spit out. But then again you might not have to.

It’s definitely clearer if you’re looking at this from a page perspective although more often than not that’s impractical because the pages have so few links. Of course, that in itself could make things so easy you don’t even have to put them into a spreadsheet!

If you want some help with your link building activities please get in touch because we can help. But only if you’re prepared to work with a company that does it the long way around. Even if you don’t want to work with us but you’d like some advice just get in touch we love to chat about SEO.

Why We're Onboard With Lancashire Day 2020
Why We’re Onboard With Lancashire Day 2020

2020 has been a tough year for everyone and many of us have found ourselves stuck inside seeing barely anyone for days and weeks at a time. It’s important that we all take a step back to celebrate things in life outside of our everyday commitments and one of the things we always like to see businesses getting involved with is celebrating the places they are based. As always this year we will be banging the drum for Lancashire on the 27th November, which is Lancashire Day. Read more


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