A conversion funnel starts quite wide, as it’s made up of a load of different types of advertising and marketing activities. So you’re getting a load of random traffic, some of it will be high up the funnel some of it will be closer to where it needs to be, but wherever your visitor is you’re going to want to try to get them to give you their details so you can market to them ongoing. This is where the registration form would come in.

Wherever your form sits – it could be a software signup, a newsletter subscription or a whitepaper download form – this is where your funnel is leading your visitor. This is the end of the funnel.

This kind of involves the bottom of an inverted pyramid. If your potential clients think about signing up for your registration form and don’t, that could mean there is a problem with your form, so it will need optimising.

Customise This Advice

The best kind of advice that I would give is to always test the changes to your registration form by using your traditional A/B testing. Then, if an alteration you have made is hurting your conversions, change that and use something else instead.

Try to remember that if you do receive 100 sign-ups with a low conversion rate after this happens, you will then only end up getting one conversion overall. On the other hand, if you have over 500 sign-ups with, say, a 10% rate, you will get more than fifty conversions.

Shorter Forms Are Better

Shorter is better where a registration form is concerned. The fewer words that someone needs to read, the better.

This also includes the information the user will need to know, such as what information they need to put in the boxes of the form and other areas of knowledge.

Make It Contextual and Obvious

Your registration forms have one primary purpose, to be filled in by your visitors and customers. Therefore, for this one reason alone, ensure that your records can be found easily on your business website under a tab or a direct link in a specific colour so they can be noticed easily.

This is not always the case, so be careful; only make sure that your sign-up forms are prominent if it should mean that you are displaying them over your entire website. Context does matter, especially when asking for your visitor’s private information.

Content audit being carried out on a laptop

Multi-Step Vs Single-step forms

According to a study, multi-step forms tend to override the single-step forms regarding how they perform as a registration form for lead generation.

It’s suggested that multi-step forms are much less aggressive and less intimidating to customers and that asking for sensitive information at the end of the form will make people more likely to give you all the information you’re looking for.

Keep Your Forms Simple and Easy

There are a lot of questions when it comes to measuring our online attention span with registration forms and one thing is for sure, if the content you are producing online is not attractive and sharp enough, you will lose some potential customers and clients. This applies to forms too.

This will depend on its context, as some industries benefit from the longer forms as it gives their websites a lot more credibility.

Minimise Distractions

Many modern registration forms will either work through the concept that covers your screen or on their main landing page with no other elements on the linked page.

There are so many reasons they chose to do this, but the main one is that it can minimise the chance of any other options.

People sat at a desk talking over a laptop and a content audit

Indicate Signs of Trust

Trust signals with registration forms are a vital part of any conversion process. Depending on the kind of content that you are asking from your clients, you should include some signs of trust, and they could be:

  1. Include some of the brandings from your business so they know it is you.
  2. Include a link to your businesses privacy policy
  3. Include SSL so they know the website they are using can be trusted
  4. Prove that people have signed up for your website
  5. Verify that you are from the country that you say you are from

Validate Errors

Registration form validation can be a pain sometimes. Many users using this process will fill out the form they need to submit and expect it to work immediately.

You can ensure this is working by using a plug-in for their username and then move on to the following process and double-check that all of their information is correct.

Indicate Required Fields

Most of the time, these users won’t want to fill out their information unless necessary, unless it is an emergency and has a colour or a traditional asterisk.

Best Practices for Creating and Optimising Registration Forms

If you want to discuss the best practices for creating and optimising registration forms, please give us a call. We would love to talk to you. Email, [email protected] phone tel:016170620012 Or fill in the contact form page

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