It’s a good question! And the answer is yes, of course you should. In fact, you probably need paid social media marketing more so now than ever before!Read More
Tuesday 30th April was Honesty Day, and yes, we are a bit late in posting this blog to honour Honesty Day, but hey, at least we are being honest right?
So, what is ‘Honesty Day’, and why is it so important to the members of the Grow Traffic Team?Read More
We’ve had a stand at two expos this week – one in Burnley and one in Sheffield – and we’re all so tired we’re already counting down the hours to the end of the week!
We’ve been at the Love Local Expo in Burnley and the Indie Biz fair at the Showroom Cinema in Sheffield.Read More
Social media should be an essential part of your business’ marketing strategy as it can strengthen your brand and business if it’s used wisely. There are many ways in which you can help your social media marketing agency to improve your online presence.Read More
A rapidly emerging entity of digital marketing is social media advertising. Social media are fun, creative, informative and engaging platforms that can boost business revenues.
If done strategically, one high-quality, valuable post can singlehandedly increase following in a matter of hours!
Imagine if that was your company’s post. You could be looking at new leads and skyrocketing conversions, which, in turn, increases sales or brand awareness. No matter what your business goals and objectives are, social media will come to the rescue and help you achieve them.Read More
So, you’re wondering if SEO can help your business? Well, rest assured, you’re not the only one! Every business, both big and small are aiming for a successful online presence, and without an effective digital marketing strategy that includes SEO, your business is likely to be left behind.Read More
Holding onto existing customers is much more cost effective than constantly acquiring new ones.
Of course, you already knew this. It’s why you’re here. The bigger issue is how to keep hold of your customers before they slip out of the net and go somewhere else.
On the face of it, it’s a tricky one. Consumers have more options than ever before and can shop anywhere they like. So why would they stick with just you?Read More
Generating views and sales is the number one goal of most marketers. Getting prospects to visit your website and make purchases is a difficult task. There are lots of competitors out there which offer products of similar quality and standing out can seem like it’s impossible. Luckily, there are ways you can influence users to stay on your website. Applying psychology to your marketing tactics can lead to some interesting results.Read More
If you’re a business owner or a marketer thinking about working with a blogger you need to be sure you ask the right questions before hiring them so you can ensure you’ve got the right person for your blog. But what should you ask a blogger before you start working with them so you can be confident they’ve got what it takes?
The internet has come a long way since its humble beginnings. There was once only one website dedicated to explaining the World Wide Web project. The computer it was hosted on was in CERN and it had a hand-written sticker on it saying “This machine is a server. DO NOT POWER IT DOWN!!”Read More
After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).
And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!Read More
I don’t remember when I first heard the word blog or blogging, however, I do remember back then it was a ‘weblog’ before it was truncated to blog and I remember it was something that people did in their spare time and was something of questionable value.
When you do Content Marketing for a business, for the purposes of SEO, one of the first things you do is draw up a content calendar. You match up what dates are going to be coming up in the year that you can write a blog post about. Some might be more relevant than others. Some might be very tenuous indeed.
However, if you can link what you do to a calendar date – something that people are already going to be talking about; something that people will already be searching for online – then it’s beneficial for your website. More people already looking for the type of content you’re writing, ergo more visitors back to your website. It ain’t rocket science.Read More
In the digital era, it is important to consider what tools and channels to use for achieving the set goals. They will, after all, determine the effectiveness of your marketing strategy. You need to make smart choices that will yield the best results.
When it comes to choosing the best digital marketing tools, it is hard to avoid the purported rivals — SEO (search engine optimisation) or content marketing. They are two of the most important aspects of digital marketing, never losing their relevance even in the face of constantly changing marketing trends.
This infographic by Serpwatch shows that SEO builds a strong case, with statistics showing that more than 40% of business revenue is captured by organic traffic. Content marketing, however, is not far behind. It helps businesses to get more leads through blogging.Read More