Is Content Still King? 3 Reasons Content Still Matters

By | Content Marketing, Inbound Marketing, Search Engines, Social Media Marketing | No Comments

You might say I should have better things to do with my life, but for the last few years I’ve been blogging about why content is king. It’s been the mantra of we SEO copywriters and content marketers for ages now, despite the intermittent prophecies that the content bubble is about to burst (it might, by the way, but I think we’re safe for now). But is it still true that content is king?

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Case Study: Content Marketing For SEO in the HR Industry

By | Search Engines | No Comments

I spent the best part of the past 3 and a bit years marketing in the HR industry – specifically HR software – and I thought it was a good idea to write up my thoughts on the experience. Everything within this blog is anonymised – I suppose it’s not hard to join the dots and whilst you’ll get nothing commercially sensitive from this, you should be able to take something from it that you can apply to your SEO or content marketing strategy in your own industry.

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SEO Copywriting Predictions for 2018

By | Content Marketing, Inbound Marketing, SEO, Social Media Marketing, Thoughts | 2 Comments

Happy New Year!

Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.

And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉

So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online.  Read More

Our Essential Small Business Tools

By | Reviews, Rossendale, Sheffield, Social Media Marketing, Thoughts | No Comments

As busy SEO consultants, our obvious number one priority is delivering results for our clients. We deliver actionable insights, that ultimately help them achieve their business goals. But how do we achieve our goals? More specifically, what tools do we use to help us achieve our business aims? Not from an SEO or marketing perspective, but the behind the scenes, daily running of a business sense.

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4 Ways to Make LinkedIn Work For You

By | Thoughts | No Comments

Social media is a great way to promote your business and yourself. Its free, it has an amazing reach and it’s an instant way to get your message out. LinkedIn stands out from the crowd as being for professionals, but people either love it or hate it. For those who use it well, it can be an invaluable source of business leads and connections.

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6 Easy Steps for Turning an Idea into a Business

By | Thoughts | No Comments

Every successful business started from an idea. In fact, everything we interact with, touch, wear, eat, read etc started from an idea.

Ideas are powerful and can be the start of something amazing. But they don’t mean anything if you don’t act on them.

Whether you have had a Eureka moment, an inspirational chat with a friend, or a slow burning germ of an idea, let’s assume your idea is there. You just need to figure out what to do with it next.

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The Rotherham Show-Good for Business?

By | News | No Comments

As SEO consultants in Rotherham, we are always on the look-out for ways to connect with other businesses in Rotherham and Sheffield, and what better way than The Rotherham Show!

Now in its 38th year, the show is organised by Rotherham MB Council, and held on Clifton Park. It is a celebration of the best of Rotherham, with local entertainers, collectors, and businesses all coming together for one fabulous weekend!

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How Long Should Your Blog Articles Be For SEO?

By | Content Marketing, Google, Inbound Marketing, Search Engines, SEO | One Comment

Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.

There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read More

Setting up a sideline business

By | News | No Comments

Self-employment is a goal a lot of people have-just imagine not having to answer to anyone, working around your own priorities, and doing things the way your own experiences have shown you are right. It really can be a stress-free way of making a living.

But for many it is not possible to simply give up work and set up a business. There are bills to pay, after all! This is when a side-line business can be an excellent first step.

GrowTraffic are expert SEO consultants in Lancashire and Yorkshire and have seen our fair share of start-ups, and people making real money out of their hobby. Hey, we have even been there ourselves!

We’re going to share our top tips and ideas for setting up a side business.

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How an SEO consultant thinks about duplicate content when SEO copywriting

By | Content Marketing, Google, Search Engines, SEO | No Comments

Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?

Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read More