Write a blog on Algorithms they said.
What ARE algorithms? I asked?
And, with a heartfelt, ‘sorry it’s a tough one’ …research them, they said.
So, I did, and this is what I came up with.
Now, if like me, you are a complete algorithm virgin, but you want to find out about what exactly are algorithms, it will be worth reading on. Read More
Unless you have been living in a cave for the last ten years, or you have recently landed here from another universe, you will be all too familiar with the way Social Media is the ‘thing’ to increase your personal profile, connect with friends and colleagues, and use as a source of information for anything, from planning days out to emergency plumbers when the boiler is on the blink!
Which begs the question, just how important is social media in growing your business online? Or put another way, can you really afford not to have an online profile for your business?
So, what is this SEO language they all speak of? Who are the speakers of such a complex tongue? Are these people really huddled round Diagon Alley, associates of the Ministry of Magic, purveying some dark art?
Err, in a word, No.
Sorry to dispel the myth, but the language of SEO is not something to fear and it’s certainly not something magical either. Read More
Okay hands up, who knew the world of SEO, (Search Engine Optimisation), was so interesting, informative and on a serious note, imperative to the successful marketing of your business?
That’s right, by maximising your SEO for your company website mean yours is the first website potential customers will come across in a search engine such as www.google.co.uk . Read More
Well have we got some exciting news this week for you?!? Yes, you’ll be relieved to hear that this week’s blog is not about boring old SEO stuff this time…instead, they’re letting us all out of the office!
Next week – Thursday 26th April 2018 – the GT team (well, the larger part of it) will be de-camping down to Bramhall Lane for the Sheffield Business Show. And we’re all a little bit over-excited about it to be honest. Read More
If you’ve got Google Analytics you’ve probably just received an email from Google giving you some information about how they will help you conform to GDPR in Google Analytics.
As anyone who knows me will tell you, I’m a Words Person. Not a Numbers Person – as my son is keen on reminding me – and rarely even a Pictures Person – if you’re going to stick me in an art gallery, you’re going to have to explain to me what I’m looking at. But give me words – anyone’s words; Shakespeare’s, Duffy’s, Attwood’s, hell, even Val McDermid’s – and I’m in heaven. Read More
After the best part of two years of testing, Google has announced they have started the rollout of their mobile-first indexing. They’re going to start first with those websites that follow the best practices for mobile-first indexing, so expect to see some big changes in the SERPs over the next few weeks. Read More
Are you looking for some quick and easy tips to get your website to rank?
Well checking out our Easy Guide to SEO Infographic will be a good place to start!
SEO stands for Search Engine Optimisation. It is the practice of making your website search engine and user-friendly so that it is listed high up in a search engine when a person searches for something.
Unless you’ve been living in a cave for the past 5 years, you might have noticed that there’s been a huge explosion in content marketing recently.
OK, that’s a bit of an understatement. Content marketing is everywhere now, and everyone seems to be doing it. (Which is the very reason I hope you’re doing it too, but that’s another story!) Read More
Can you imagine a world without social media? Of course, you can remember the days before Facebook, Snapchat, etc, but social media has become so interlinked with our daily lives that it’s hard to imagine what life would look like without it.
Staff training is good for business, but is in-house training better than using an agency? Whether they are learning how to carry out their jobs better, learning how to stay safe, or learning a new skill, such as SEO, training improves the experience of employees.
On the 14th February every year there’s a bit of craziness in the marketing departments of most businesses. We go through a stage of thinking if we marry up our unrelated products and services to the annual day of love, we might get some sales or interest.
You might say I should have better things to do with my life, but for the last few years I’ve been blogging about why content is king. It’s been the mantra of we SEO copywriters and content marketers for ages now, despite the intermittent prophecies that the content bubble is about to burst (it might, by the way, but I think we’re safe for now). But is it still true that content is king?
I spent the best part of the past 3 and a bit years marketing in the HR industry – specifically HR software – and I thought it was a good idea to write up my thoughts on the experience. Everything within this blog is anonymised – I suppose it’s not hard to join the dots and whilst you’ll get nothing commercially sensitive from this, you should be able to take something from it that you can apply to your SEO or content marketing strategy in your own industry.
Just because we have nothing better to do with our weekends, on Saturday just gone we had our monthly GT planning meeting. I know, we’re riotous.
Here I have a think about some of the things that are going to have an impact on what’s happening in and around SEO in 2018.
Happy New Year!
Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.
And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉
So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online. Read More
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