Now in its 38th year, the show is organised by Rotherham MB Council, and held on Clifton Park. It is a celebration of the best of Rotherham, with local entertainers, collectors, and businesses all coming together for one fabulous weekend!
Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.
There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read More
Self-employment is a goal a lot of people have-just imagine not having to answer to anyone, working around your own priorities, and doing things the way your own experiences have shown you are right. It really can be a stress-free way of making a living.
But for many it is not possible to simply give up work and set up a business. There are bills to pay, after all! This is when a side-line business can be an excellent first step.
GrowTraffic are expert SEO consultants in Lancashire and Yorkshire and have seen our fair share of start-ups, and people making real money out of their hobby. Hey, we have even been there ourselves!
We’re going to share our top tips and ideas for setting up a side business.
We’re pleased to announce GrowTraffic’s Managing Director, Rachel Weinhold, has been nominated for the Enterprising Woman category of the Rossendale Business Awards 2017. Read More
Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?
Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read More
Google’s keyword tool was originally developed with Google Adwords users in mind. I’ve been using Adwords for more than ten years now and whilst it’s essential for this task, it’s also the basis for SEO research and many other business decisions including product development.
From the perspective of gaining rankings in Google SERPs, and thereby increase the number of visitors to a website through SEO, Google’s keyword tool can be used in a number of ways.
Before going any further I should point out that I’ve been in this game so long I still call it Google Keyword Tool when it’s proper name is now Google Adwords Keyword Planner.
The way we think about keywords has changed dramatically over the years. However many of us are still guilty of thinking about keywords too much. I think you could probably argue that our focus on keywords is a vestige of the bad old days of SEO and digital marketing. Read More
There’s going to be a huge impact to the way we do business and the way we carry out our marketing activities when The EU’s General Data Protection Regulations (GDPR) comes into force on 25th May 2018. This got me questioning what the implications are for SEO consultants and SEO managers. Read More
I’ve been working in marketing since 2003. I created my first website in 2000. Sometime around 2004 / 2005, I started to get interested in SEO. It was during this time that I was managing a magazine called Professional Van and Light Truck Magazine. It was also around this time that I started noticing the impact promoting press releases had on our website’s rankings. Read More
This blog could as well be called surviving in marketing but I’m thinking specifically about what happens when a company restructures and results in redundancies in the marketing department. Read More
I’ve headed up a number of marketing teams in my time. Recently I’ve been thinking about what it takes to be a CMO. The answer, I realise, is so much more than Head of Marketing or even Marketing Director. Read More
So you have been running your small or medium business for a year or so and you’re doing well. Maybe you have a bit of money in the bank and want to branch out? Or perhaps you don’t have as much money in the bank and want to grow your client base. Possibly you have just hit that sweet spot of fluency and are craving that challenge and friction entrepreneurs thrive off. Whatever your reasons, you know it is time to grow your business. Right?
Us GrowTraffic folks are SEO consultants, which means we have helped our fair share of businesses grow online (and offline-we can’t help ourselves, we’re passionate!). We have put out heads together and come up with the 5 most important first steps to take when deciding how to grow your business.
So put down your snooker cue, grab a pint of Pale Rider, gi’or wi thesen, and read on to see what SEO actually is and why you need it for your business.
There are a lot of different ways a business can facilitate growth. In order to do this, businesses will grow their sales team, create new products, explore different markets, create a new brand or merge with or acquire other businesses.
But over the last few years, businesses have taken up the mantle of content marketing to share out the knowledge they’ve accumulated as a business. They do this to project themselves as thought leaders in their industry and to attract new customers through SEO or through arrangements with industry publications. Read More
Since the dawn of the internet, businesses have been collecting data about our online habits. These organisations have a huge amount of information about us, but Google knows more about you than most. Read More
Every now and then someone says to me that PPC is really expensive and they’d rather go down the route of using SEO to generate enquiries or sales for their business. But as with all things marketing mix orientated, it’s never an all or nothing approach and it’s important to understand where each tactic fits into your plan. Read More
Over the last year, we’ve heard a lot about fake news. Even before that there were questions about celebrities and social media stars connections with large brands. Who believes the photos in glossy magazines haven’t been airbrushed? Or that celebrities write their own autobiographies? Increasingly, the general public is getting wise to the reality of the people they aspire to be like. And I can’t tell you how many times I’ve read a post and believed Clint Eastwood has died! So what does this heightened awareness of ‘the fake’, do for influencer marketing? Read More
Most departments within a business conduct their day-to-day activities based on the perceived rules, processes, best-practices, metrics and targets. However, many marketers often begin to fail at marketing when they start to fall in line with the rationale of most of the corporate world.
Think about most teams within a business; finance being the standout, but also operations, logistics, production etc. They’re all on the lookout for a winning procedure that can be copied, repeated and optimised. There tends to be a right and wrong way to do things in some departments. In some practices of business, if you do things in the wrong way, people will be injured or people could end up in prison. It’s all very scientific. If you speak to business owners and marketers about whether marketing is a science or an art you’ll get a range of different answers. Read More
SEO and social media marketing are closely linked strategies, both aimed at attracting visitors to your website through organic means. Most social marketers will know that to do well on social media platforms requires a strong brand presence and high-quality content, which by coincidence, is also a great boon for your SEO. By putting effort into both, you can hope to simultaneously increase organic search rankings and maximise social reach for your small business. Listed here are some pointers that will help you to enjoy the best of both worlds.
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