Should You Be Part Of The Brand Police Or A Brand Guardian?
Should You Be Part Of The Brand Police Or A Brand Guardian?
I’ve been working in marketing for the best part of two decades. For much of that time, I would tell you I knew best in regards to the look/feel and tone of those brands. When it came to it, I wrote the creative briefs, I brought in the designers, agencies, freelancers etc. For most things, I signed off everything that could affect a brand, before it got to a director, for final sign-off. I was the Brand Police. I’d have signed off – or at least ensure sign off on what I wanted – on everything from the colours in the brand pallet, to the tone of voice of the copy, to the images we used in the advertising. I’d even do training with the sales team and customer services team to teach them how to speak in the brand’s unique character. And there’s nothing a sales team hates more than being told how to speak to a customer by a marketer, who never picks up a phone to speak to a customer! Around five years ago all that changed. It was around that time that I started to see myself as the Brand Guardian. Read more
grpahic for a blog post about the differences between contwnt marketing agencies and seo agencies
Should You Choose A Content Marketing Agency Or An SEO Agency?
So, you’ve decided that your website needs traction and you need to be engaging with the right type of potential customers. You don’t have the resources in-house to take care of it and know you need to outsource these skills. The next biggest question is what sort of agency you should work with? Should you choose a content marketing agency or an SEO agency? Is there any difference between the two and is one better? Read more
How To Accelerate Your Content Marketing With Outreach
How To Accelerate Your Content Marketing With Outreach
Writing an article for your blog isn’t easy. Mapping out the content and making the perfect word choices takes a lot of work. But it’s worth it in the end, right? After all, there’s nothing sweeter than hitting the PUBLISH button on new content. Unfortunately for many writers, well-crafted content is met with deafening silence. They might get a couple of shares on social media. But if your blog isn’t recognized as an authority in its space, you’ll get little or no search traffic. Ahrefs estimates that as many as 91% of websites get no search traffic in a given month. That’s a lot of unappreciated content! But don’t worry. You can still get your best content in front of your target audience using outreach. Read more
Why Digital Marketing Agencies Should Lead The Way To Work Local
Why Digital Marketing Agencies Should Lead The Way To Work Local
Over the last few months, we’ve seen a huge section of the economy move to a homeworking model as part of the COVID-19 lockdown and we’ve seen it can work. But for most people, it’s just a temporary working pattern and many don’t necessarily want to work from home fulltime, but still want to enjoy some of the benefits they’ve experienced. I believe a halfway house between full homeworking-for-all and city-centre working can be found in the Work Local movement and I believe the digital industry is ideally placed to champion the work local movement. Read more
//www.growtraffic.co.uk/wp-content/uploads/2018/09/Icon-Logo-07-e1557240398971.png

est. 2009

Sign Up For Our Newsletter