If you want your website to rank well on Google and other search engines, you need quality backlinks. But what is a backlink? And how do you successfully build quality backlinks for your website? Read more
How Long Should You Stick To A Marketing Plan Before Changing It?
One of the many benefits of digital marketing is all the various tracking options that are available. So, you can see how well (or not) a marketing plan is going. But, if it isn’t going according to plan, how long should you stick to a marketing plan before changing it?
How The Founder Role Changes As Your Business Grows
Adapt, facilitate or get left behind
The changing role of the founder of a business is something I’ve been thinking about a lot recently, especially with GrowTraffic turning 10 in October. Read more
My marketing manager’s plan isn’t working. How do I fix it?
All marketing plans fail in some way or another. Most marketing plans fail completely before they have reached the end. Many marketing plans fail absolutely spectacularly and relatively early on. If you’ve got a marketing manager dealing with your marketing then you may have to help them to find the right solution to their marketing plan’s failure before it gets too late. Read more
What’s The Most Cost-Effective Digital Marketing Strategy?
Let’s face it – digital marketing is a must for most businesses. In the age of digital marketing, traditional marketing has long been pushed aside. Gone are the days of lengthy newspaper ads and the Yellow Pages – how great were the Yellow Pages?! Albeit not exactly environmentally friendly…
Anyway, as I was saying, digital marketing strategies such as social media, SEO, content marketing, email marketing, PPC and video marketing are being used now more than ever. Read more
What Do Board Members Want to See in A Digital Marketing Plan?
So, you’ve put your marketing plan together, including your digital strategy we hope, and now it’s time to present to the board or your MD. If you’ve done your job well and are prepared then getting your marketing plan past the board and securing your marketing budget should be a breeze, right?
Do I Have The Right Marketing Mix?
When it comes to marketing, it is all too easy to use a scattergun approach and fling content on the internet like making a casserole with whatever random ingredients you’ve got left in the fridge.
Sure, you will end up with a meal, but will anyone like it? Let’s have a look (at marketing, not cooking, we can do that next week) and answer the question, do I have the right marketing mix?
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Should My Content Marketing Be Made Up Of Evergreen Content?
For SEO experts and content marketers like ourselves, evergreen content is the Holy Grail. That’s not to say other types of content aren’t valuable. We love all types of content.
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Can Marketing Managers Be Trained In SEO?
Here at GrowTraffic, we believe that with the right SEO training, any marketing professional can be trained in SEO.
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What Content Marketing Strategies Work In Different Sectors?
One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?
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