How Search Trends For Digital Marketing Terms Have Been Affected By The COVID-19 Crisis In The UK
How Search Trends For Digital Marketing Terms Have Been Affected By The COVID-19 Crisis In The UK
Everyone can see the impact the COVID-19 Crisis has had on the economy and the wider landscape. A lot of businesses are going to close and a lot of people are going to be unemployed because of this. But, doesn’t everyone know now is the time to step up their marketing activities and start new ventures? We thought we’d take a look at what the search trends for various digital marketing topics and search queries look like, which I think should provide an indication about what marketing professionals and business owners are turning to – or will turn to – after this crisis and the lockdown is over. The figures and charts below are from Google Trends and represent search trends in the UK only. It’s worth noting I’m interested in search trends for search terms and not for search topics. Read more
Is Content Creation More Important Than Content Distribution
Is Content Creation More Important Than Content Distribution
Inevitably, when you’re thinking about your content marketing strategy, you’re going to have to think about how much content you should be creation versus the amount of effort you should put into distributing content. And before you get to that point it’s important to explore whether content creation is the most important element of content marketing or whether content distribution is more important.Is content creation more important that content distribution Read more
Coca-Cola Has Halted Marketing Due To Poor ROI
Coca-Cola Has Halted Marketing Due To Poor ROI
It’s surely a sign of the times when Coca-Cola – that great luminary of brand marketing – has this week decided to pause their brand marketing because they believe brand investment is of “limited effectiveness” whilst the world is in lockdown due to the Coronavirus Crisis. Interestingly, they aren’t entirely ceasing marketing, they’re just moving some of the spend to digital marketing. Read more
What Trying To Rank A Page For The Term Content Marketing Agency With Blogs Alone Has Taught Me So Far
What Trying To Rank A Page For The Term Content Marketing Agency With Blogs Alone Has Taught Me So Far
At GrowTraffic we regularly run experiments and tests to try to prove or disprove a hypothesis and we often have to rerun the same tests due to the changing nature of search. One hypothesis we had is it’s possible to rank a webpage using links and specific anchor text from multiple new blog posts without carrying out any external link building. We’ve tested this before in past but it’s come to a point where we have to test it again. I wanted to rank a page for the phrase content marketing agency, which is the ongoing strategy we focus our services on, so I thought this was a great opportunity to retest whether using exact match keywords from new blogs would rather the money page for the phrase content marketing agency. Read more
Is My Content Marketing Agency Any Good
Is My Content Marketing Agency Any Good?

When it comes to content marketing agencies there are plenty around but after you’ve signed up to use one you can often be left asking yourself the question “is my content marketing agency any good?”

You’ve probably set off on your content marketing journey with your new agency and hopefully, they are delivering content but you still might not be confident or sure about them.

When it comes to working with different content marketing agencies I’ve been there. I moved GrowTraffic from a purely SEO-focused agency towards becoming a content marketing agency in 2013, however, I’ve also spent my time working as the Head of Marketing in several tech-businesses and in those roles I’ve brought on my fair share of content marketing agencies. I’ve worked with some great ones and I’ve worked with some that I found managing shall we say, challenging.

To help you if you’re starting to question your content marketing agency we’ve put together some points to think about. If by the end of this blog you’ve decided they aren’t up to much it’s probably time to find a new content marketing agency to work with. Read more

Amazon Affiliates Payouts Cut By Up To 80% To as Low as 1%
Amazon Affiliates Payouts Cut By Up To 80% – To As Low As 1%
Yesterday, Amazon sent an email out to the Amazon Affiliates discussing changes that would take effect from 21st April. Whilst the email is vague, it’s message – that there will be big cuts to the affiliate payouts – will have a dramatic impact on the livelihoods and businesses of many Amazon Affiliates. I’ve lived through this before and I can tell you it can hurt or destroy a business. Read more
What Will Happen To Content Marketing After The COVID-19 Shutdown
What Will Happen To Content Marketing After The COVID-19 Shutdown?
We are now weeks into the COVID-19 Crisis. This pandemic has seen the whole country and most of the world shut down to prevent the spread of the coronavirus. Death tolls from the disease vary depending on the source. We can be sure there are going to be hundreds of thousands of people who have died from this disease (perhaps millions if you believe some of the unofficial reports coming out of China) and it’s almost certain the final death toll will be well into the millions. But it’s the impact it’s had on the lives of billions of people all around the world that should be of interest to marketers right now. Read more
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est. 2009