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Recently I got into something of a debate about whether personal branding really exists or whether it’s just reputation. I don’t think I really did the debate justice because at the time I was a little fixated on allowing GrowTraffic’s employees more personalisation of our branded elements and began to go off on a tangent, and that probably eroded the credibility of my original argument. So here we go. Let’s dive into branding, personal branding, personality and reputation. Read more