When it comes to marketing, it is all too easy to use a scattergun approach and fling content on the internet like making a casserole with whatever random ingredients you’ve got left in the fridge.
Sure, you will end up with a meal, but will anyone like it? Let’s have a look (at marketing, not cooking, we can do that next week) and answer the question, do I have the right marketing mix?Read more
For SEO experts and content marketers like ourselves, evergreen content is the Holy Grail. That’s not to say other types of content aren’t valuable. We love all types of content.Read more
Here at GrowTraffic, we believe that with the right SEO training, any marketing professional can be trained in SEO.Read more
One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?Read more
We’re super excited to cross the decade threshold, to celebrate what feels like a very significant milestone in the GrowTraffic journey, and this has given me plenty of time to reflect. And it has been a journey!Read more
Anyone who creates content for a website will have seen a story in the news headlines and thought ‘If I can include that on my website, I can bring in huge numbers of traffic!’
But does it work like that? What is Newsjacking? Where have all my pens gone? And should my content marketing include news contact?Read more
So, you’re wondering if you should be including seasonal content in your content marketing strategy? Well, you’ve come to the right place. In this blog, we’re going to outline what seasonal content is, how it can benefit your business and how you can include it in your content marketing strategy.Read more