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Are Keywords Still Relevant

Are Keywords Still Relevant?

By | Search Engines, SEO | No Comments

TL; DR Yes and No

Keywords are what we put into Google (other search engines are available) to find what we are looking for. For example, if you type “Taco Bell in Bacup” you will get a list of relevant search results.

You won’t find one in Bacup by the way, not yet anyway, the nearest one is in Manchester if there are any Taco Bell fans reading this.

Keywords are also important for businesses too. If inspired by the last paragraph, you have now decided to open a branch of Taco Bell in Bacup, you would want to make sure you appear on or near the top of the search results.

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How Do I Get Employees Engaged In Social Media Marketing Activities?

By | Blog, Social Media Marketing | No Comments

Despite social media playing a large role in your digital marketing strategy, it’s often a slow process. Building up a strong following of potential customers and gaining positive engagement on your company’s social media platforms can be tricky and time-consuming. Thankfully, engaging your employees and colleagues in your social media activity can help.

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How To Convince Management To Invest In Content Marketing

How To Convince Management To Invest In Content Marketing

By | Content Marketing, Google, Search Engines, SEO | One Comment

So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.

As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?

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Title Graphic for How Do I Use Google Analytics To Monitor My Website

How Do I Use Google Analytics To Monitor My Website?

By | Blog, Google, Guest Post | No Comments

No matter what kind of business you run, Google Analytics is an accurate and sophisticated way to record and measure a wide range of data concerning your website’s traffic, performance, and even user behavior over a certain period of time. Google Analytics automates the metrics, making it ideal for website owners who have a bunch of tasks to carry out and have very little time for collecting data.

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Is UX Important For SEO?

Is UX Important For SEO?

By | Search Engines, SEO, User experience, Web Design | No Comments

When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?

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Multilingual SEO

How Can I Use Multilingual SEO To Drive More Traffic To My Website?

By | Search Engines, SEO | No Comments

Ah, multilingual SEO.

SEO itself is pretty complex. Multilingual SEO? Well, we guess it’s even more complex.

The good news is that it’s also what will set you apart from the competition by opening your website up to, well, the whole world!

Yup, it’s that powerful. Instead of ranking and optimizing for keywords in one or two languages, you’ll be all set to rank for multiple languages.

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What Is The State Of Digital Marketing In 2019 And What Does It Mean For Your Business?

By | Blog, Content Marketing, Guest Post, Search Engines | No Comments

Any business that wants to get ahead and succeed in 2019 and beyond must get to grips with digital marketing. If most of your customers aren’t already online, they soon will be.

Not just that, but businesses must keep up with the latest digital marketing trends so that they don’t fall behind the competition. Digital marketing just doesn’t stay still. It’s always evolving to keep up with technological innovations and changes in consumer behaviour. This naturally means that your digital marketing strategy needs to evolve with it.

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