You may have seen the letters ROI (Return Of Investment) a lot if you have been looking into SEO and marketing, but do you know what it means and how to improve content marketing when ROI is low?
Read on and we will tell you all you need to know…
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Entrepreneurs and business owners have a lot of tasks to juggle, making it important to prioritize. It’s easy to wonder whether there is long-term value in Search Engine Optimization (SEO), or whether the time is better spent on other tasks.
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TL; DR Yes and No
Keywords are what we put into Google (other search engines are available) to find what we are looking for. For example, if you type “Taco Bell in Bacup” you will get a list of relevant search results.
You won’t find one in Bacup by the way, not yet anyway, the nearest one is in Manchester if there are any Taco Bell fans reading this.
Keywords are also important for businesses too. If inspired by the last paragraph, you have now decided to open a branch of Taco Bell in Bacup, you would want to make sure you appear on or near the top of the search results.
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That top spot on Google is a prize most webmasters covet. As well they should since the number one result gets the lion’s share of all the clicks. In theory, if you do everything correctly in your SEO campaign, it shouldn’t be too difficult to achieve better SEO results.
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Despite social media playing a large role in your digital marketing strategy, it’s often a slow process. Building up a strong following of potential customers and gaining positive engagement on your company’s social media platforms can be tricky and time-consuming. Thankfully, engaging your employees and colleagues in your social media activity can help.
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Many B2B marketing managers like yourself, often face the challenge of educating (sometimes stubborn) management teams about the need for digital marketing. One of the easiest ways to convince your fellow managers to choose the digital marketing route is to outline the benefits that digital marketing will have on the business.
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“GOOGLE!” he shouted at his laptop at half-past one in the morning. It’s frustrating when you have spent lots of time and money on a shiny new website, but you go to google and well, nobody else has noticed.
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You may have read that the Google core update has caused some sites to lose traffic, and that duplicate content is possibly responsible, so here at Grow Traffic, we thought we would do some detective work and answer the question: Does Duplicate Content Still Matter To Seo?
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So apart from GrowTraffic, I’ve worked as a marketer, marketing manager and head of marketing in several businesses during my sixteen years as a corporate marketer and over those years I’ve had to fight over and over again to get management to buy in and invest in content marketing.
As a marketer, you’ll understand the benefits of content marketing. But how do you go about convincing your senior management team?
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“You can’t teach an old dog new tricks” or so the saying goes. But I disagree. We’re always learning. For those of us that work in the ever-evolving world of digital marketing, we have to learn.
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No matter what kind of business you run, Google Analytics is an accurate and sophisticated way to record and measure a wide range of data concerning your website’s traffic, performance, and even user behavior over a certain period of time. Google Analytics automates the metrics, making it ideal for website owners who have a bunch of tasks to carry out and have very little time for collecting data.
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When I started out in SEO one things we SEOs knew for certain was the experience of the user on a website had very little to do with the ability of a website to rank in a search engine. Fast forward too many years to mention and user experience or UX, is important for SEO and that importance is growing. So what do you need to consider when how important UX is for SEO?
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Ah, the question that has been debated for many years. The relationship between social media marketing and SEO is complex, and everyone in the digital marketing world will have a different answer.
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Ah, multilingual SEO.
SEO itself is pretty complex. Multilingual SEO? Well, we guess it’s even more complex.
The good news is that it’s also what will set you apart from the competition by opening your website up to, well, the whole world!
Yup, it’s that powerful. Instead of ranking and optimizing for keywords in one or two languages, you’ll be all set to rank for multiple languages.
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If your paying an SEO agency to help your website rank higher in search engines, it’s only natural that you want to know what they’re doing and what you’re getting for your money.
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In today’s digitalised world, having a website is an important aspect of any business, in fact, studies show that having a website for your business can increase your turnover by up to 45%. So, it’s a good job you’re thinking about having a website designed!
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Any business that wants to get ahead and succeed in 2019 and beyond must get to grips with digital marketing. If most of your customers aren’t already online, they soon will be.
Not just that, but businesses must keep up with the latest digital marketing trends so that they don’t fall behind the competition. Digital marketing just doesn’t stay still. It’s always evolving to keep up with technological innovations and changes in consumer behaviour. This naturally means that your digital marketing strategy needs to evolve with it.
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Content marketing has revolutionised the way we engage with our customers and is something we all need in order to stay on top of competitors.
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It’s a good question! And the answer is yes, of course you should. In fact, you probably need paid social media marketing more so now than ever before!
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Tuesday 30th April was Honesty Day, and yes, we are a bit late in posting this blog to honour Honesty Day, but hey, at least we are being honest right?
So, what is ‘Honesty Day’, and why is it so important to the members of the Grow Traffic Team?
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