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How to predict SEO ROI (return on investment)

By | Google, PPC, Search Engines, SEO, Thoughts | 9 Comments

Quite often I’m talking to people and they tell me they don’t want to do pay-per-click (PPC) as they don’t like paying for traffic, it’s at this point that I tell them that there is no such thing as free organic traffic.

Sometimes you are lucky and you write a blog post or a page and it ranks really highly and you get loads of traffic from it, this is the exception, normally you have to spend ages tweaking your onpage content and building links, it can take months to get onto the first page of Google and often about the same amount of time to get from the bottom of page 1 to the top 3 (which is where the money and traffic is).

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Appreciating Web Design

By | PPC, SEO, Web Design | No Comments

I’ve met a load of designers in my time as an internet marketer, I’ve steered them in most cases to get from them what I want, however I think it’s fair to say every now and then you come accross someone that you want to take a step back from and say “there you go, do what you got to do”. That’s trust, trust in their abilities and their understanding, I’ve come to realise recently how important this can be in getting a fantastic web design and not just a mediocre web design.

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Career decisions and internet marketing

By | Search Engines, SEO, Thoughts | No Comments

I’ve been working in marketing for the past 8 years or so, specialising in internet marketing for much of that time.

Recently I was given the opportunity to move from my position at 2am Media to join another company as their Internet Marketing Manager with an emphasis on search, it was more money and represented a good move however there was something not right about it, I couldn’t put my finger on exactly what it was.

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How to set a PPC Budget

By | Google, PPC, Search Engines | No Comments

When I first meet with a client to discuss Pay Per Click, after all the excitement is over I have to have the conversation of how much, it generally goes like this:

Me: What kind of budget do you have?

Clients: Well how much do you think we should spend?

Me: You can spend as much or as little as you want, how much does your average sale cost you at the moment?

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Future of SEO with the content publishers?

By | Google, Search Engines, SEO | One Comment

It seems to me that more and more we can say that the future of SEO is with the content publishers. By content publishers I’m not talking about people that can knock out a couple of pages a day, I’m taking about those organisations that are creating reams and reams of pages of content every day, ranging from news articles to blogs to pages, this is the future of SEO at the moment.

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Buy slimming capsules online from Little Black Dress

By | Reviews | No Comments

Little Black Dress is one of the UK’s premier suppliers of slimming products, with a number of their own unique brands, including the Little Black Dress Shape slimming pills products.

There products range from diet pills to slimming capsules to cellulite creams and lotions and the organisation is geared towards giving its client up to the minute information to help them lose weight as fast as possible.

Buy Slimming Capsules

There are loads of websites out there that sell diet pills and other similar products, however if you’re looking to buy slimming capsules make sure you check out the Little Black Dress website.

Whilst you’re on the Little Black Dress website, after you’ve reviewed their diet product solutions and maybe bought some of the slimming capsules, makes sure you have a look at their blog as it’s a gold mine of information about dieting and slimming solutions – they aren’t just trying to sell their diet pills they do really seem to care.

Search marketing: An eye for detail or the grand overview?

By | Thoughts | One Comment

I often say to my wife “I’m not a details guy, I’m more of a grand overview kind of guy”, she once retorted “I don’t know why you say that as though it’s a good thing”. That one comment changed the way I perceived myself. I still to this day would argue that I am more of a grand overview kind of character and I think my work on the whole benefits from that view of things. I see patterns in things that a lot of people would see as disarray or chaos, such as search results or pay-per-click accounts.

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Predicting PageRank Updates

By | Google, Search Engines, SEO | One Comment

You know predicting the next PageRank update is a bit of fun , you’ve got to do it, as a search marketer it’s the expected thing.

Here’s my prediction – it’s going to take place between March 31st and April 30th – that’s a bit of a cop out really as we all know it’s going to update in that time frame. I suppose if I’m going to get pinned down on when the update is going to take place I will probably go for the end of this month – so updating on or around 30th March.

Google has been updating its PageRank algorithm pretty regularly for the last couple of years, so I suppose it’s fair to say they’ll do the same this time round.

Plus it’s not long since Google did a fairly major update in the shape of getting Google Caffeine out to the masses, so I expect they are going to want to do it sooner rather than later to make sure everything is working as it should do.

I’d be interested to hear if you think the PageRank update will take place in April and what makes you think that?

Website design expectations and choice paralysis

By | User experience, Web Design | No Comments

Most people think that building a website is the avenue to success. It gives them great access to qualified visitors, or potential customers that their business wouldn’t have previously received, it can make a small operation look massive and sometimes a large company look deceptively small.

Most organisations pay literally thousand for web design and then sit back and wait for the deluge, only to find out the deluge of visitors is simply a steady trickle, and those hundreds of sales or conversions simply don’t come in.

Even if you’ve built or had built the perfectly SEO’d website, don’t think that’s it, it’s very likely that you’ll get a flood of traffic, but you probably won’t get the conversions you expected to start off with, you’re going to have to tweak your website over the coming months until you find out what works.

Simplicity is web design

It’s very easy to fall into the trap of over designing a website. Simplicity is the mantra of most good designers and it should be the case with web design too. Don’t cram as many calls to action button in every bit of whitespace you’ve got or the visitor won’t know what to do, why’s this?

What is choice paralysis

Choice paralysis occurs when a person is presented with too many choices. I can honestly say I’ve experienced this and consciously thought about it first hand. I’m from a small town in the UK, I’ve lived and worked in big cities, but I’m not a massive fan of them. I’m happy to spend my day in a field in the open air. When I went to America for the first time I went to a supermarket and the level of choice was immense. I was trying to decide what I should get and eventually I gave up, at the time I rationalised that I hadn’t been conditioned to making this kind of choice because I wasn’t used to having this many options.

It’s the same with the net. Put too many choices on your websie and the visitor won’t know which action to take, your conversions will dip.

How to find out if your visitors suffer from choice paralysis

Anayltics is a good place to start, you’re going to need some good tracking software, if you’ve got an ecommerce site I doubt Google Anayltics is the right package for you, if your website has relatively few pages then GA is probably fine.

Removing choices

I think it’s always a good idea to remove the choice options one by one, leaving the site for a couple of weeks and then reviewing the website statistics to see what effect you’ve had.

Often there isn’t a great deal of difference to scream and shout about.

I used to work for a large hosting company, and their standard webpage was laid out in a particular fashion with body text including a call to action and some request a quote buttons at the top. They were effective, but could be better. Whilst reviewing the site I found that there was one page on the site that had a conversion rate that was about 5 times greater than the other pages, this page had a simple table which compared three variations of the same product. By replicating this formula on every page we were able to increase the conversion rate by 300% – when we tried to increase the number of options from 3 to 5 we saw a drop off in the number of conversions, the conclusion being that there was simply too much choice and the visitor no longer knew what to do.

Displaying the options

It’s also possible to display the options in such a way that the user is directed to the option you want them to take, for example by highlighting the middle option you can increase the likelihood of the user choosing that option – sounds simple and obvious but it’s surprising how many websites don’t have these fundamental elements

The key to really effective website design is simplicity and make sure you know from the start what action you want your visitors to take and give them the opportunity to ke it by giving them the perception of choice without too much actual choice.

Google Caffeine and The Implications for SEO

By | Google, Search Engines, SEO, Uncategorized | No Comments

Google gets ready to launch Google Caffeine. Caffeine is now active in its first datacentre so it won’t be long until it’s rolled out full time.

It’s exciting times – we’re going to have to figure out all the new set of rules. To be fair it’s about time, it’s been a while since the last main update which (in my opinion) was Google’s Universal Search, which saw more maps, more videos, more product in the search etc.

So what makes the launch of Google Caffeine so important? In short it reflect a shift in the way the internet is being used. It signals the end of the page as being the unit of value that has been the standard since search engines started trawling the net.

With the advent of the datastream we see a new way to cartegorise a form of information.

What’s a stream? Think Facebook and Twitter, those quick successions of posts and responces. There is also a greater focus on localisation as well as a plethora of other fun stuff for us to get our teeth into.

What does this mean for search engine results as we know them? Well probably not a lot to start off with, but over time we’ll begin to see them becomming more and more important and we will probably see the bobbing effect of a system trying to restore the balance as everyone gets in on the act.

I leave you with one last thought. Streams are real time. Imagine if the changes you make to you website have a direct effect on the search results? Wouldn’t that make SEO even more exciting.

Online Reputation Management – Making a Mistake

By | Uncategorized | No Comments

It’s really easy to make a mistake when you’re dealing with online reputation management, you can say the wrong thing from time to time and it’s possible that this can come back to bite you in the behind.

I once published a letter of resignation on a facebook profile. My intention with this was only to let my old colleagues know why I had left, inadvertently this lead to me disclosing information that the company deemed potentially damaging, this had an affect on me, my business and personal relationships with colleagues.

The thing I have learned from this is to be careful with absolutely everything I put out there – it all has an impact and has implications. What is done can’t always be undone – even if you hit delete.