Keywords
Keywords; How Have They Evolved?
First of all, if you are new to SEO then it’s a good idea to get yourself around the basics and understand that Keywords are one of the fundamental parts of good content marketing and getting your page actually noticed. If you are an e-commerce site for example, it is good practice to have maybe 4 or 5 keywords about your product that appear throughout your site that draw traffic from relevant searches. Keywords, if you like, are the skeleton of your website, the bones around which the meat hangs, (Sorry to all the vegetarians out there for that analogy!). They need to be nourished and kept strong to support the rest of the frame, so understanding how Keywords have evolved is an important part of SEO. Want to find out more?  Read more
Content Marketing, Content, Marketing, SEO, SEO Content Marketing, Search Engine Optimisation, SEO Marketing, Online Marketing, Digital Marketing, Website Marketing, Website Traffic, GrowTraffic, Blogging, Guest Blogging, Guest Blog Post
How Is Content Marketing Changing in 2018?
More and more, traditional marketing strategies are either going out the window or being saved for the big boys. Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete? Content marketing has changed the game.  Stop swimming and die, or in this case, stop evolving, stop adapting, stop giving great answers, and die.  Read more
Website Content, Web Content, Online Content, Blogging, Blog Content, SEO Content, SEO Copywriting, Copywriting, SEO, Search Engine Optimisation Copywriting, Website Copywriting, Good Content V Bad Content, Good Online Content, Good SEO Copywriting
Why Do I Need Good Content On My Website?
Now I don’t know if you’ve noticed this or not (it’s not as though I bang on about it much!) but I’m an SEO Copywriter by trade. My job title might be Managing Director now, but having come from a previous life as a freelance copywriter, before I got dragged into the crazy world of GrowTraffic and SEO, copywriting is pretty much what I’m obsessed with. Which is why all my blogs are about copywriting. You might have perceived the theme?  Read more
Microscope SEO Review
Putting SEO Predictions Under The Microscope – 2018 A Mid-Year Review

 SEO – The Story SO Far for 2018

You know it’s coming to the end of the year when Sports Personality of the Year is on the BBC and the annual reviews start appearing in the tabloids and on social media, whether they are about film releases, the year in politics, fashion hits and misses or generally the stories that made the headlines from January to December are reviewed and make the headlines once more!  When it comes to Digital Marketing developments however, it’s worth remembering that changes to SEO algorithms moves so quickly and Google updates happen in the blink of an eye, that it’s worth stopping half way through the year to reflect and ensure you’re digital marketing strategies are still on track.  Want to find out if you are still winning the SEO strategic battle? Find out here in this week’s blog!    Read more
Top SEOs, SEO, Search Engine Optimisation
Who Are The Leading SEOs In The UK In 2018?
It’s been quite a while since I’ve created a top SEOs blog post, but I consistently get SEO orientated digital marketers reaching out to me to see if they could be included in one of my top SEO lists. So, let’s get something straight right from the start. The GrowTraffic, TOP SEO list is created using the vaguest of methodologies. There is a bit of science behind it but I’m not going to try to pretend that this is a scientific analysis of who the top SEOs are in the UK. You could probably conclude that this is at best competitor analysis of those competing in the SEO space in Google’s SERPs from a GrowTraffc perspective. Read more
How To Create and Maintain Great Content for Your Website
The website is all good to go, the pages are well optimised, the product pictures look great and the E-Commerce shop is waiting for customers to spend their money and generate sales. It’s all very exciting, you have spent ages planning and setting up a business and you’ve depleted your hard-earned savings on having a professional website built. But what do you do about keeping your content fresh once the website is launched? Content is King after all, and it’s a huge factor in those all-important SEO rankings that ensure your website comes out on top in the Google search. Well you plan. That’s what. You plan your content like you plan everything else to stay well organised and on top of your game. Want to know how to plan content for your website? Read On… Read more
Networking, Business Networking, Breakfast Networking, Lunch Networking, Networking in Rossendale, Networking in Lancashire, Networking in Yorkshire, Bob Club, Bob Club North West, BoB Club Networking, 4Networking, 4 Networking, 4 Networking Lancashire, Valley at Work, Valley at Work Networking
The Power of Business Networking Part II
How much business networking do you do for your company? I wrote a blog way back in 2015 entitled The Power of Networking, which was about how GrowTraffic had recently started networking in the Rossendale Valley, having moved to the area a year or so earlier. It wasn’t a new venture for us, as such, because we’d done networking previously in other areas, but it was a bit of a revelation to find a community in our new locality that was so much more switched on to the benefits of networking than we’d encountered at our old one. That’s why, since I wrote that last blog in 2015, networking has become a central pillar of GrowTraffic’s sales and growth strategy, and it’s something that all of the team take part in on a regular basis.  Read more
SEO, SEO Infographic, SEO Crib Sheet, Blog SEO, Blogging SEO, SEO Checklist, SEO Crib Sheet, Optimising A Blog Post, Optimising Your Content For SEO.
How Do I Optimise A Blog Post For SEO?
I love copywriting. Whilst I’m currently the Managing Director of GrowTraffic Ltd (I say ‘currently’ because who knows how long this will last?!? I might win the lottery next week, in which case I’m outta here!) I started off as an SEO Copywriter, so copywriting is kind of my bag. In fact, if you gave me the option of doing something Managing Director-ish or something copywriter-ish, I’m going to do copywriter things. Hence this blog now. But even I, as a loyal devotee of SEO copywriting, know that writing your content is only half the battle. Once you’ve written it, if you want to give it the best chance of ranking (which you do, otherwise what was the point of writing it in the first place?!) then you have to optimise it as you’re uploading it. Forget to do that bit, and you might as well chuck half of your lovely blog post straight in the bin.  Read more
Content Marketing, Marketing, SEO Marketing, SEO, Blog Writing, Online Marketing, SEO Copywriting, SEO Copywriter, Digital Marketing, Digital Marketer, Online Marketer, SEO Marketer
How To Get Out Of A Marketing Rut
We all get stuck in a marketing rut at work from time to time. When you’re a marketer you’ll realise that you’re doing the same things over and over again in slightly different ways and hoping to get different results. As the old saying goes “if you always do the same things, you’ll always get the same results,” and whilst this is true, sometimes it’s hard to think of what to do next and what to do differently.  Read more
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est. 2009

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