Why You Shouldn’t Carry Out Content Marketing And Why You Definitely Shouldn’t Work With A Content Marketing Agency
Why You Shouldn’t Carry Out Content Marketing And Why You Definitely Shouldn’t Work With A Content Marketing Agency
Exploring the reasons why you shouldn’t carry outy content marketing and why you shouldn’t hire a content marketing agency may seem strange coming from an SEO and content marketing agency. And it is. But, not every business should engage with content marketing and not every business should engage a content marketing agency. It’s important that we’re prepared to say that. Read more
What’s It Like To Work As An SEO Consultant In A Content Marketing Agency
What’s It Like To Work As An SEO Consultant In A Content Marketing Agency?
GrowTraffice was originally established by a freelance SEO consultant and over the years has morphed in a full-service digital marketing agency that primarily acts as an SEO-focused content marketing agency. But what’s it really like for an SEO consultant to work in a content marketing agency? Read more
Why Blogging Should Be The Key To Your Content Marketing Strategy
Why Blogging Should Be The Key To Your Content Marketing Strategy
There is a lot of different types of content marketing you can carry out online, so it’s only right you’re questioning what type of content marketing you should be doing. Fundamentally though, I believe blogging should be the core and foundation of your content marketing strategy and I’m going to explain why here: Read more
How Search Trends For Digital Marketing Terms Have Been Affected By The COVID-19 Crisis In The UK
How Search Trends For Digital Marketing Terms Have Been Affected By The COVID-19 Crisis In The UK
Everyone can see the impact the COVID-19 Crisis has had on the economy and the wider landscape. A lot of businesses are going to close and a lot of people are going to be unemployed because of this. But, doesn’t everyone know now is the time to step up their marketing activities and start new ventures? We thought we’d take a look at what the search trends for various digital marketing topics and search queries look like, which I think should provide an indication about what marketing professionals and business owners are turning to – or will turn to – after this crisis and the lockdown is over. The figures and charts below are from Google Trends and represent search trends in the UK only. It’s worth noting I’m interested in search trends for search terms and not for search topics. Read more
Is Content Creation More Important Than Content Distribution
Is Content Creation More Important Than Content Distribution
Inevitably, when you’re thinking about your content marketing strategy, you’re going to have to think about how much content you should be creation versus the amount of effort you should put into distributing content. And before you get to that point it’s important to explore whether content creation is the most important element of content marketing or whether content distribution is more important.Is content creation more important that content distribution Read more
Coca-Cola Has Halted Marketing Due To Poor ROI
Coca-Cola Has Halted Marketing Due To Poor ROI
It’s surely a sign of the times when Coca-Cola – that great luminary of brand marketing – has this week decided to pause their brand marketing because they believe brand investment is of “limited effectiveness” whilst the world is in lockdown due to the Coronavirus Crisis. Interestingly, they aren’t entirely ceasing marketing, they’re just moving some of the spend to digital marketing. Read more
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est. 2009

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