GrowTraffic has been sat at position 1 for freelance seo consultant for quite some time now and to be honest I’ve not done a lot to maintain the position, on Sasturday however for the first time in a long time the site dropped to position 3, I had a sneaky suspicion this was going to happen as GT dropped to position 2 for about half a day a week or so ago, this dance is a sure fire indicator that you’re about to be dropped slightly. Read more
It happens all the time, you spend loads of time and energy getting a site to rank for a keyword that you know has search traffic and you get little if any extra search traffic. This investment can then seem like a bit of a waste. What’s more it can seem like you’ve been lied to, either by the people doing your SEO or by your traffic estimating tool. Read more
GrowTraffic recently developed a new website in conjunction with an ex-colleague of GrowTraffic’s Finding Strategist Simon Dalley. Read more
How have Search Engine’s Ranking Signals Evolved?
- 1996 – 1999 Rankings based on onpage keyword use and meta data
- 1999 – 2002 PageRank and onpage keywords
- 2002 – 2005 PageRank, onpage, domain name and anchor text of link portfolio
- 2005 – 2009 PageRank, onpage, domain name and anchor text, diversity of linking domains, domain authority and topic modeling
How will search engine ranking signals evolve in the future?In 2010 we saw the inclusion of Facebook and Twitter signals as ranking factors. In the big hooha between Google and Bing recently, Bing admitteded using click stream data as a ranking signal – this means making the rankings match the sites users actually find and stay on for certain keywords (and Google’s been doing it more subtly for the past couple of years). Read more
I’ve been writing copy for years, all my working life in fact, I’ve written copy for ads, I’ve written brochure content, I’ve written articles for magazines and newsletters (at one point I was a part time journalist), press releases and I’ve written a lot of content for websites. It’s only because the marketing work I did so early on in my career that I’m a search marketer, without that focus on content I may never have had the drive to work with copy. For years now I’ve been working with people who tell me text is about to be dumped from the internet but at the end of the day it remains. Copy is still an essential element of any website, text and copy are actually becomming more important when you take into account social media marketing. I hadn’t really mentioned copywriting services through this website however after looking at my skill set I think it’s an important part of what I do, my freelance seo copywriter page is now ranking on the second page of Google, let’s see what a bit of focus on perfecting this page will do. Fingers crossed. Good content is always the foundation to what I do, it’s what I’ve done all my working life and as such I think it’s important I concentrate on being a marketing orientated copywriting search marketer.
Ok in this masculine world of high flying business, it’s probably not fashionable to admit that from time to time I write poetry! I realise that my poetry is probably only entry level amateur stuff but I’ve come to think that if I don’t put things out there for people to see, I’ll never be forced to make myself better. Read more
I work with a lot of different types of businesses and I know myself that what I am really good at is working with other people to help them realise the potential of their business online in a consultative manner. Read more
It’s about this time of year that I like to come up with a bit of a plan for the year ahead and work out what I would like to achieve, what I’m aiming towards etc. It’s been a different 2010 for me, mainly as my son was born at the end of 2009 and is now growing up and I’m having to alter how I live my life to fit around him, also my wife has been ill for a lot of the year which has put a lot of emphasis on me role as the provider which means it’s even more important I work out what I want and how I’m going to go about it over the next 12 months. Read more
I’ve been thinking about how I can improve the design of GrowTraffic for a while. It needs it, but the thing is I’m a search marketer, not a designer or a developer and although I can build a website I feel there is a quality about the GrowTraffic design that reflects what it is I do as an SEO. Instead of changing the design of GrowTraffic I decided that I would experiment first with another website, I bought a domain and started the building process.
SEO AuditingI decided that I would create a website about a specific element of the SEO process and that’s why I bought seoaudting.co.uk – it’s built in WordPress and built using a theme I found on the internet that’s relatively similar to the GrowTraffic layout just a bit more up to date. Check out my new SEO Audit website at seoauditing.co.uk.
I try and take a step back on a regular basis and ask myself what have I learned about myself from the things I’ve just done. It always surprises me that people are happy to plod on allowing themselves to get into the same situations where they have to make the same mistakes because they haven’t learned anything about themselves from their experiences.