FAQ pages on sites are there to give quick, forthcoming answers to the most commonly asked questions by users. Sometimes, it is a short, forthcoming answer and other times it’s a fleshed-out answer that can be found in an article.
One of the best things about a Frequently Asked Questions section is that the page is evergreen! It’s constantly updated so that any answers there are current and correct. Plus, this is one of the parts of a site that is often filled with questions by users, it’s engaged with.
There are many business blogging FAQ, and this is those FAQs answered.
Does Blogging Really Help Website SEO?
Yes. Websites can’t really succeed today without either paid advertising or a firm rank among Google’s SERPs. And one way to do that is through content – something Google’s search favours quite highly so long as the content is relevant, lengthy, and high in quality.
Getting content out through the use of a blog is one of the easiest strategies to go for because it also helps to make your site more visible, to get more traffic. The more users that convert into customers means more money for your business.
Almost anything you search on Google these days has at least one relevant blog post ranking. Blogging gets better over time, it really does. Posts can naturally attract links over time, especially when other people find your content useful and share links that can be seen by many more people.
How Can I Drive Traffic To My Blog?
Like previously stated, blogging is an over-time process, not an instant-win. So it’s likely you won’t even see much traffic the very first day it gets published, not unless you’ve already amassed yourself a steady audience.
But if you want to drive more traffic to your blog, the best way to do that is to mark your niche. What’s your industry angle? Focus on that, optimise your blog posts around industry-related and specific keywords. Use the keywords you want to rank high for and create your content from those.
If you can demonstrate your knowledge and unique industry perspective through your blog, you can also demonstrate your thought leadership in your industry topic. Not only will you attract customers through insightful blog posts and answering questions, but you’ll also attract other industry professionals interested in your knowledge.
How Do I Keep My Blogs Relevant?
There are new findings all the time and just as many people blogging about relevant industry topics as you, so how do you keep blogs up-to-date and informative for your readers and customers?
You understand search intent. The intent behind a user’s search tells you everything you need to know – whether it was for an informational reason or a transactional one. Maybe they want to learn something specific, maybe they want to check item stock for their favourite store.
Your goal is to try and determine the user’s most common reason for searching the topic in the first place because then, you can find out what they’re looking for. What kind of content they would be happy with. Then that’s how you appeal to them – you give them what they want.
The longer a user stays on your blog page, the better it seems to be. The reader got what they wanted, maybe they even shared it, and now search engines know that blog post is resourceful.
How Can I Make My Calls-to-Action More Effective?
When we create a call-to-action on our site, no matter what page it’s on, the purpose of it is to attempt to get users to follow through and complete their experience by getting in touch with the business.
Using active voice can help your call-to-action appear stronger, words and phrases like “find out” and “learn more”. Some of the more linked-to words in blog posts are often leading nouns such as “answers” or “insights” which emphasise that there is a learning opportunity there for users.
Can I Find Out Which Blogs Are / Aren’t Performing Well?
With a content audit, you can pretty much get all the feedback that you need for your blog posts. This audit will analyse every blog that is published on your site and compile all the key information into one space – often a data sheet.
Things like your title and meta description are looked at, as well as word counts on different blogs, the keywords you’ve targeted and how much organic traffic they’ve received. One of the important things it analyses is whether or not you’ve got duplicate content. That could be a copy of one of your own blog posts or it could be one of your blogs that shares the same content as an outside blog.
It’s up to you to use that data sheet as you need to. Determine which posts are good and which ones you should probably just remove, maybe there’s even some blog separate blog posts that would actually work better if they were combined into one.
You can do content audits yourself or, you can get marketing agencies to do them for you.
How Do I Link Social Buttons To My Blog?
If there’s one thing that’s tedious, it’s logging in to your profile only to have to search for something you found elsewhere. Something you know exists on that social platform. It would be much easier if readers could just like and share the article from the blog itself.
Oh wait, they can.
Like and share buttons from Facebook or Twitter can be added to the bottom of your blog posts. The Facebook ‘Like’ button can be customised and adding Twitter’s Tweet button means readers can share the page immediately among their followers and friends alike.
What Amount of Time Should I Dedicate To Blogging?
How much time you can dedicate to your blog depends on other areas of your business, including the resources you have available to you. If you have writers or content that can be formatted into a blog post, then perhaps you don’t need to allocate as much time to blogging.
But if you don’t have writers or you’re starting fresh, perhaps you should try dedicated quite a chunk of time to blogging in the beginning. Maybe 3-4 hours every week to get 1 or 2 good blogs out. Then you can build your momentum in the future as blogging becomes easier, more like second-nature or you choose to hire writers.
As long as the content you put out into the digital world is either relevant and informative, insightful, unique, or resourceful you’ve got a good shot at publishing some real quality pieces. Blog posts that will gain natural links over time the more they’re viewed, shared, and frequented.
Who Can I Get Help From?
GrowTraffic is a marketing and SEO agency that, for over 10 years, has seen the good and bad practices of SEO. And do we have some tips for you.
Are you looking for guidance or advice on the next SEO steps to take? Or are you only just getting into SEO and need a bit of help with strategy? Whatever it is, we can help!
If you head on over to our blog, you’ll find plenty of resourceful ‘how-to’ blogs or informative ‘what is…?’, ‘how do I…?’ blogs that you can use to further your knowledge of SEO!