Whether you are a business owner, freelancer, start-up, entrepreneur, blogger or influencer, having a website will benefit you and your business. There’s no doubt about that. We live in a digital age. And if you want your business to thrive, it needs an online presence.
The question you’re probably asking yourself is “Can I build my own website?” or “Should I outsource my web build?”.
In this blog, we outline what goes into building a website, discuss the pros and cons of building your own website and look at the benefits of outsourcing.
What’s Involved In A Web Build?
There are several web building tools online enabling you to build your own website. Some of them are free. Some even promise a simple and hassle-free way to build your own website. But the truth is, if building a website was simple, there wouldn’t be a whole thriving industry of web design services.
Sure, you can use a free online service to build a simple, pretty looking website. But if you want your target audience to find you online, you need more than a pretty looking website.
Building a high-quality, customer-attracting website takes a lot of time, effort and expertise. Here are the essential steps you need to take to build your own website:
- Secure A Domain Name
- Get A Hosting Account
- Choose A Website Platform
- Customise Website Design And Structure
- Ensure The Interface Is User Friendly
- Align Website With Your Brand
- Write Great Content
- Set Up A Navigation Menu
- Optimise It
- Choose A Good E-Commerce Platform And Integrate It
- Install Webmaster Tools
- Regular Update Website With Content
- Maintain Website
The Pros Of Building Your Own Website
Here are the benefits of building your own website.
You’ll Save Money (kind of, maybe…)
If you have a little bit of background knowledge in web building and can build a well-performing website yourself, you will save yourself a significant amount of money. However, if your website is slow, unresponsible, messy or just generally doesn’t perform well, you may end up spending more having it fixed.
You Can Take Advantage On Your Knowledge
Nobody knows your business as well as you. You will be able to put your knowledge, passion and experience to good use when writing about your business.
You Can Work At Your Own Pace
Building your own website means you can get started ASAP and work on your website as and when you have the time. You won’t be waiting for designers and web developers to get back to you. However, if you’ve never built a website before, you may find that it is extremely time-consuming, especially if something goes wrong.
Sense Of Achievement
Building a quality, well-performing website is a big deal! There’s nothing quite like looking at the finished product and thinking “Woah! I made that!”.
The Cons Of Building Your Own Website
It may not be what you want to hear, but the cons outweigh the pros when it comes to building your website. Here are the downsides to building your own website:
Free Website Tools Are Great – But Your Website May Look Almost Identical To Others
Templates are simple to use and cost-friendly. The trouble is, you have very limited options on structure, design and user interface. Even with your own branding, you may find that your self-build website looks VERY similar to others on the web.
Time Is Money
Time certainly is money. And building your own website takes a lot of time and effort. If you’re a business owner, your time will be better spent elsewhere. Plus, if the website doesn’t end up working as well as you would have hoped, you will have to spend even more time trying to fix it.
Lack Of SEO
Building a website is just the first step. But without SEO, your website will never be found by your target audience. And you will never get ahead of the competition. Search engine optimisation (SEO) is the process of optimising a website to ensure it can be found on Google and other search engines.
72% of web users click on websites on the first page of Google. This means that if you’re not ranking on the first couple of pages, it’s unlikely that your website will be found.
SEO is key to ensuring your website is found by your target audience. But unless you have knowledge of SEO, it’s going to be challenging to optimise your website correctly.
Website Says A Lot About Your Business
Your website says a lot about your business. Customers know professionalism when they see it. Do you want your customers to see a quality, well-performing, professional website that is frequently updated and provides plenty of valuable information? Or do you want them to be met with a shabby, slow website that is hard to use and rather boring to look at?
Lack Of Support
If you build your own website, you don’t have support if something goes wrong. Website bugs, out of date extensions and updates are common problems with websites. When you outsource, you have web experts on hand even after the website has gone live. Plus, if the worst happens and your website crashes, a professional web designer will have a backup.
Outsource Your Website Build
If you want a high-quality website that will attract organic traffic and convert your target audience into paying customers, you should consider outsourcing your website build.
Web design professionals have the tools, software, knowledge and experience to build a beautiful and well-performing website that your customers can actually find.
Yes, there is a cost that comes with outsourcing. But we can assure you it’s worth every penny. Plus, you can get back to the things your best at, like running your business.
Web designers think about the important stuff, like SEO and User Experience, so you don’t have to. And the end product is going to be truly fantastic. Plus, you will also have someone on the end of the phone if something goes wrong.
Get In Touch
GrowTraffic is an award-winning digital marketing agency based in Lancashire and Yorkshire. We specialise in SEO (search engine optimisation) but offer a wide range of digital marketing services. This includes content writing, social media marketing and more.
Our talented team can also help you build a fantastic website. We have various packages that can be tailored to your budget. Get in touch with the GrowTraffic team to find out more.