To be a successful content marketer, you need a few specific skills (we’ll come to those in a little bit). Luckily, if you are a Marketing Manager, it’s likely you already have most of the required skills. And the skills that you don’t have, can be developed with the right training.
The Importance Of Content Marketing And SEO
If you are a Marketing Manager or Marketing professional, you probably have a good understanding of what content marketing is and how it can benefit a business. That’s why we’re not going to preach to the choir.
What we’re going to do is outline the importance of content marketing for SEO. After all, anyone can write a half-decent blog. But if it isn’t optimised for search engines, chances are nobody is going to be able to find it.
So, before you start thinking about content marketing training, you need to have a good understanding of search engine optimisation. Otherwise, you’ll end up writing content that doesn’t help your website or your business.
Content marketing is incredibly important for SEO. And your content should always be created with SEO in mind. Content marketing for SEO consists of keyword research, identifying keywords/phrases and creating content calendars with relevant, interesting topics relating to your keywords. It also includes writing high-quality content that captivates an audience, strategically placing keywords, adding valuable backlinks and sharing your content on social media platforms.
As a Marketing Manager, you are sure to have the background knowledge and experience to help you perfect each stage of content marketing. All you need is a little help along the way.
Content Marketing Skills
Now then, we’ve already explained that an understanding of SEO is a vital skill to have when it comes to content marketing. But, knowledge of search engine optimisation is just one of the many skills you need if you want to be a successful content marketer.
To be a successful content marketer; you need to be a skilled researcher. Not only to research keywords and write the content but also to research your target audience and gain an in-depth understanding of what motivates them.
You should also be skilled in editing. As a marketing manager, it’s likely that you have plenty of experience in proof-reading etc. But when it comes to content marketing, there is more to editing than looking out for grammar mistakes. The formatting and layout of an article are very important as readers should be able to take something from the article by just scanning over it.
Writing For Different Audiences
If your business has various products or services, chances are, you will have different types of target audiences. You will have to learn how to create and share content that speaks to different people. Not only that, but you will also have to learn how to write with passion and empathy. You want to demonstrate to your readers that you understand their needs whilst inspiring them to believe in your brand.
Social Media Marketing
Social media can get your content in front of the right people and help build a readership. Having an understanding of social media marketing is essential for content marketing – they pretty much go hand in hand!
As a Marketing Manager, you will have plenty of experience in analysing marketing efforts and it will be a skill that you have perfected over the years. However, you may need to learn how to use specific content analysis tools.
Content Marketing Training
As we said right at the very beginning, anybody can become a successful content marketer with the right training. Here at GrowTraffic, we offer excellent SEO Training, Content Marketing Training and Social Media Training.
We have a range of packages, or we can tailor the training to suit your requirements. Our fabulous team is made up of practising SEO and content marketing experts; meaning we can give the most effective and up to date training and advice. We will come to a place that is convenient for yourself or your staff to deliver our expert training.
Plus, our support doesn’t end once you have completed our training course. We also offer 3 months free telephone or email support after the course to ensure you’re confident with your new skills and you’re getting the biggest return on your investment.
Outsourcing Content Marketing
Content marketing is a very time-consuming job. As a Marketing Manager, you may be struggling to take the time to learn the skills required for successful content marketing. Or you may be wondering how you are going to fit content marketing into your already busy workload.
If you don’t have the time to give 110% to your content marketing, perhaps you need a little bit of help from the professionals. We can develop a content marketing strategy and create high-quality, well-optimised online content that is sure to get you noticed. Find out more about our digital marketing services here.
Get In Touch
If you would like more information about our Content Marketing, SEO and Social Media Training, get in touch. Alternatively, if you are struggling to find the time to focus on content marketing, the team at GrowTraffic more than happy to create quality, well-optimised content for you. Or we can simply advise you on your content marketing approach.
Here at GrowTraffic, we are experts in all thing’s SEO and Digital Marketing, and we’d love to help!