Can Marketing Managers be Trained in SEO Copywriting?

By July 2, 2019Blog
Title graphic for GrowTraffic blog about SEO copywriting

“You can’t teach an old dog new tricks” or so the saying goes. But I disagree. We’re always learning. For those of us that work in the ever-evolving world of digital marketing, we have to learn.

This often comes as a surprise to marketing managers, but SEO copywriting is pretty easy to learn! It isn’t an elusive dark art that can only be carried out by SEO professionals. If you have the right training, SEO copywriting can be picked up fairly quickly.

What Is SEO Copywriting?

In a nutshell, SEO copywriting is writing engaging, on-trend, content for your website, which includes key phrases to help your on-site content rank higher in search results and ultimately, drive quality traffic to your website.

There are numerous stages to SEO copywriting, and a professional and experienced SEO copywriter will go through each stage when training someone.

Keyword Research

The first stage of SEO copywriting is keyword research. Keyword research is simply creating a list of list of all the relevant search terms people might use when looking for your product or service. You should focus on the search terms that apply to your unique selling points. There are plenty of free tools you can use to make keyword research easier.

Choosing Your Topics

Once you have your keywords and key phrases, create a selection of on-trend topics based on your key words. Think about what the user may be asking the search engine when searching for the keyword.

Create Effective Landing Pages

Your landing pages should be created to attract visitors who have found your website via a specific keyword. Having a great landing page is key if you want to convert your website traffic into sales.

Writing Your Content

Once you have your keywords, topics and landing pages, you can begin SEO copywriting! You should think about the structure of your writing. A blog for example, should have a title, clear headings, short paragraphs, images and (usually) a call to action. When SEO copywriting, your key phrase should always appear in five particular places:

  • H1 tag (title)
  • Opening paragraph
  • Meta description
  • Slug
  • Key phrase specification box

Your key phrase should also be used within the text itself and within the alt text of the images. Be careful that you are not forcing the key phrase into random places as this will make the article harder to read.

Keyword research for SEO copywriting

Editing Your Content

When you have finished writing your content. Check the structure to ensure it reads well, check the spelling and grammar and most importantly, use a SEO plugin such as Yoast SEO as this will help optimise your text for search engines.

Can A Marketing Manager Learn SEO Copywriting?

If you have just read the stages of SEO copywriting above and thought “that doesn’t seem too challenging”, you’d be correct!

Even if SEO is not your forte, we are certain that with the right tools and a bit of practice, you will pick it up quickly. Most marketing managers have knowledge in various elements of marketing; both traditional and digital. This abundance of knowledge coupled with years of experience makes learning a new marketing skill much easier.

If a marketing manager is trained in SEO copywriting, he/she can train other employees. The marketing manager can also check that the content being produced is written with potential consumers in mind and is correctly optimised for search engines.

What Are The Benefits Of SEO Copywriting?

SEO copywriting is essential to your digital marketing strategy and can benefit your business in many ways. If done properly, SEO copywriting can help your business’ website to rank higher on search engines such as Google.

It can also target potential consumers that are actively interested in your product/service and drive those quality potential consumers to your website.

SEO copywriting will also save you money, especially if you have been relying on paid advertising to drive traffic to your website. Another benefit of SEO copywriting is staying ahead of competitors. The businesses that aren’t optimising their website’s for search engines are sure to fall behind their competitors.

Training marketing managers in SEO copywriting

SEO copywriting allows you to add quality links to your on-site content. Having reputable third-party sources throughout your online content will help you rank higher in search engines.

Overall, SEO copywriting will help you build your online presence, drive quality potential consumers to your website and if done well, will convert those potential consumers to paying customers.

Where Can I Find SEO Copywriting Training for Marketing Managers?

We are right here! Here at GrowTraffic, we offer a range of SEO training courses to suit every level, from absolute beginners, to seasoned SEO experts. What’s more, our training team is made up of seasoned marketers, who have worked in in-house marketing manager roles. This means they can easily relate and deliver an SEO copywriting training course that will resonate.

We are happy to come to a place convenient for yourself and/or your staff and deliver our expert SEO training. We will teach you the ins and outs of creating content that ranks well in search engines and will show you how to build your online presence.

We also offer three months free ongoing support after the training, to ensure that you are maximising your ROI.

Get In Touch With The SEO Experts

Here at GrowTraffic, we are experts in SEO and digital marketing. If you’d like some SEO training or just some SEO help in the meantime, get in touch.

You can contact us by phoning 0161 706 0012 or emailing info@growtraffic.co.uk.

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