Schema structured data is nothing new to many of us who practice and create SEO strategies and guides. While using multiple types of schema mark-ups on the same page is known to be an acceptable SEO practice, there are actually some do’s and don’ts attached to it.Read more: Can You Use Multiple Schema Tags on The Same Page?
What Is Structured Data?
Structured data is information which is organised. One of the main purposes of structured data is to communicate specific information about a web page, like flagging certain elements of a page, so that it can then become eligible to be displayed as a result in Google’s search results.
Schema “markup” is a very common phrase when talking about schema structured data. All it means is creating the structured data code. It’s computer talk, basically. Like how binary code is the primary language of all computing systems. HTML is a markup language. Literally. Because HTML means Hypertext Markup Language.
How Search Engines Use Structured Data
HTML organises the content on a web page that the site visitor sees and the code that helps the browser display said web page. Site visitors don’t see that part. But the HTML also includes informational content meant for search engines to scan and this is known as Meta Data.
This is exactly how structured data works. Communicating data (which is the content) to a search engine in a very organised manner so that search engines can understand the contents to then display it accurately and in an appealing way.
With structured data, search engines don’t have to use their algorithms to understand content – the structured data tells the search engine what the content is, like if it’s a product image, for instance.
Different Types of Schema Tags
Multiple kinds of schema tags often work as a collective rather than conflicting one another. Say you have a blog post or article of some kind going live, you will probably categorise it as such – “article”, “blog post”. But if it also fits into another definition, such as being a how-to post or a guide of sorts, corresponding schema tags can be added. Tags that would flag it as such a post.
It’s important to consider the tags you use though. Context is key for search engines. Of course, if a national geographical channel is posting about jaguars, it’s pretty obvious that it’s about the wild animal. But for someone who has, say, a personal blog, specificity matters. Because how will search engines know you mean the car and not the cat?
You should know, before you go tag crazy, that even Google can’t display every tag at once. The snippets you see in the results pages can vary depending on the kind of search. Searching for product review compared to product price may bring up the same products but the information snippet will be different because your query was different.
Guidelines to Follow
Google’s guidelines are there so that users can understand schema properties and how you should or shouldn’t use them. Things that are helpful to users.
If you have a recipe that you’re publishing live, you mark it up as such. Recipes often have how-to instructions so that professional bakers and beginners alike can follow along. In this circumstance, it wouldn’t be correct to include both a recipe and a how-to markup. Instructions within content like that don’t count as how-to’s.
Another important aspect to consider is the tag you want to prioritise. Google’s results do combine quite a few types of structured data, as we mentioned, but it can’t combine all of it. If you can use multiple schema tags for your content, do it. But you also have to consider the type of content it is.
Can your recipe result also include star ratings? Yes. Absolutely. Can your FAQ result also include a how-to? No… Not really. If your priority is the how-to, then focus on that. Don’t include an FAQ markup as well.
Want Help With Your SEO?
This blog is a little on the shorter side than usual. Short but sweet, right? It’s probably because I answered the question in the introductory paragraph.
But hopefully, you got a gist of how schema tags work and you now know if you can use multiple schema tags on the same page. (I hope you were paying attention – the answer is yes, by the way.)
Or did this post go over your head? It’s alright if you didn’t completely understand it, that’s what SEO agencies are for. 😉 Contact GrowTraffic today!
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