In terms of search engines, Google has the biggest market share. In fact, it is that dominant, if you add the market share of Yahoo and Bing the two nearest search engines you are still nowhere near Google.
Most marketers wouldn’t even consider this question, but we’ve had a lot of queries around the topic so we thought we’d address it. My first thoughts are, that I wouldn’t plan any SEO or marketing strategy for that matter without Google being at the forefront of my mind.
In this GrowTraffic blog, we have explored can your business survive without Google traffic, the implications if you don’t use Google, and ways around surviving without it.
Calculating The Importance Of Google Traffic
To make it simple, log in to your Google Analytics account and see how your traffic is distinguished between each method of search. Then look at the conversions you have online to give you an understanding of you can survive.
To dive deeper into whether your business can survive, look at your business profits, your budget, your finances, and the overall bigger picture. Hypothetically, take away the impact Google has on your business and see if it can survive.
Every business will be different in terms of the importance each digital platform has. One thing I can assure you is, that no matter the business, Google is crucial to your existence and longevity.
Can You Grow Your Traffic Without Google?
Even though Google is a crucial part of growing your traffic, you’ve got more options than you may realise. While each has its benefits and weaknesses, you can find customers and drive increased revenues from a variety of sources. Here are just a few to get you started.
If hypothetically Google didn’t exist and your business wasn’t utilising the search engine, social media benefits from it. Social media and your mobile phone go hand-in-hand, literally.
Social media lead to rapid growth among your customers on both mobile and social. Most of the major social networks recognise this growth, working hard to gain market share relative to Google.
Many businesses also see terrific results from paid advertising on Facebook, LinkedIn, and Twitter. Given the robust targeting options these sites provide, it’s realistic to expect that you can reach your customers effectively using these tools. Again, test and see what works for your business to get the most out of social on mobile.
Maintaining a mailing list is incredibly important; these are some of your most invested, engaged and interested users. They’re on your mailing list because they want to know what you have to say.
Continue to grow your email list is even more important and use that email database to reach customers inexpensively on all devices. Plenty of research shows that customers still read email on mobile more than any other channel. Follow industry best practices for growing your email list. Remember: without a list, you have no one to market to.
Don’t focus your growth and marketing strategy online to the exclusion of other strategies that are arguably more important – especially in the start-up phase.
Companies look to search traffic, social media, email marketing, and other online activities without spending enough time focusing on networking with the people around them.
It’s great to see valuable connections that are made locally – no matter how small your town is.
There is absolutely no substitute for face-to-face relationships. Contacts you have met (and gotten on well with) are far more likely to go to bat for you than a social media contact.
A totally different search engine and one that shouldn’t be ignored. You’re probably reading this and thinking YouTube is owned by Google, we are going to ignore that fact and class it as a sole search engine.
In my experience, the best performing videos for many e-commerce websites are how-tos and tutorials. Niche videos can drive tons of traffic.
Search Engine Optimisation Specialists: GrowTraffic
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