I’ve been working in marketing for the past 8 years, specialising in internet marketing for much of that time
Recently, I was allowed to move from my position at 2am Media to join another company as their Internet Marketing Manager, emphasising search. It was more money and represented a good move; however, there was something not right about it, I couldn’t put my finger on precisely what it was.
At 2am, I get the opportunity to continue developing my craft and try out new things over several client and company websites in a variety of different sectors. This is very liberating in many ways (I’ve worked on just one company’s marketing in the past, and although I’ve had some great successes, I’m sure they would have benefited from conducting search marketing on several other types of sites well).
Still, the new position on offer was an opportunity that I really didn’t want to be turning down, more money, closer, a market sector I’ve carried out a lot of SEO for in the past. Just before D-day, there was a shift in the rhetoric at 2am, a change in the projects and the development of the business, further-reaching maturity and offering a tantalising glimpse of the potential to develop and grow, and this was one ride I decided I couldn’t pass upon.
I’ve worked for four companies since graduating. One of those was a mistake from the outset and lasted only a few months before moving on. I think I knew it was a mistake but had had enough at my old job and wanted a fresh start. So I found a good position with a good company doing a similar thing, but I found the company ethos and the people I was working with to be utterly alien to me; what’s more, we were just entering a recession and from the time.
I signed up to the time I started the industry had been detrimentally damaged. The point was that I jumped and didn’t follow my gut instinct.
I’ve let the gut instinct lead this time, and I’m not sure where it will take me. However, I think that’s how you’ve got to go with these things; you can’t do yourself a disservice by staying somewhere; however, it’s not always best to jump ship.
The other thing about my position is that it allows me to develop GrowTraffic. It’s not something that I want to do too overtly; however, it is done with the knowledge of my directors, and it is something. It benefits the business as it sometimes enables me to try things out that I wouldn’t usually try out.
Career Decisions and Internet Marketing
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