Social media campaign drove traffic to website for new baby brand, raising awareness prior to product launch.

Our Satisfied Customer

Background

JUNIORJONES are a brand-new baby stroller brand, established in 2019. A high end, luxury brand, the company have created a range of strollers for modern families who want the best for their children. Innovators in the market, their carbon fibre stroller is an industry first.


The Challenge

We were approached by JUNIORJONES prior to the launch of their new website and tasked with creating a buzz on social media for their upcoming product launch. Our job was to attract new followers/likes prior to the website launch and drive the audience towards a newsletter sign up page.


The GT Approach

GrowTraffic created a social media strategy for JUNIORJONES,rolling out campaigns making use of both organic and paid techniques. We successfully identified and engaged with the brands key target audience prior to the product launch, creating an appetite for the products by employing a ‘teaser’ style social campaign.

'GrowTraffic delivered what we hoped; excitement on social media prior to the launch of our brand. We’ve seen some great engagement so far and look forward to further increasing our web presence with their help.'

Catherine Haken, Head of Marketing, JUNIORJONES

image of computer with JUNIORJONES on it for digital marketing case study

Our Strategy Included

  1. Paid social media
  2. Organic social media
  3. Graphics & content

4 Strategy and reviews

5 Live event social media management

The Results

Results shown below are what we achieved in the two months prior to the brand and website launch. Already having a social media presence meant the website received a considerable amount of traffic in the first few weeks after launch. We continue to develop social campaigns with JUNIORJONES and work on search marketing to further increase website traffic.

4045

Facebook likes with paid promotion

5000

Average organic weekly reach

350+

Organic followers on Instagram

2000-3000

Instagram average organic weekly reach

30%

Web traffic through social

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est. 2009

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