Case Study: Wellspace

A multi-channel approach increased website visitors by over 700% for wellbeing tech start up.

 

Read our health tech start-up Marketing case study 

Background

Wellspace offer corporate wellbeing programs with a mission to revolutionise workplace health. Delivering measurable results via their app and online portal, Wellspace helps their client’s employees live a healthy and well lifestyle, which in turn, benefits the client.

Brief

Approaching us after their launch, Wellspace were still a start-up and needed help informing the HR industry that their solution existed and was a cost effective, data driven way of managing employee health and wellbeing. The client was keen to drive targeted and genuine web traffic from relevant corporate clients and eliminate consumer traffic.

Approach

We came up with strategy to help Wellspace make their presence in the industry known, boost web traffic, and educate potential customers. We used a content driven approach, which included content marketing, PPC, link building, and social media. Initial work also included rebuilding the original website, optimising content and performing technical onsite SEO work.

Results

The results below show the difference our well-balanced approach to SEO has made over 24 months. Organic enquiries from around the world from household, premium brands, such as Ralph Lauren and Fujitsu. Wellspace made a significant space in the corporate wellness market.

wellspace computer screen

Our Strategy Included

  1. Web Development
  2. On page SEO
  3. Web content
  4. Social Media
  5. Blogging
  6. Citations
  7. PPC management
  8. Backlink building 
  9. PR

896%

Increase in organic traffic 

100%

Increase in referral traffic

704%

Increase in overall visitors

100%

Increase in page 1 keywords

53.7%

Of keywords in top 10

GrowTraffic have helped us with our ambitious business and we’ve seen some very targeted leads come through the website. The team are all great to work with and just get on with whatever work is needed.

Jake Adams, Co-Founder, Wellspace

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