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Connecting with your customers via SEO

How Do I Connect With My Customers Using SEO?

By | Blog, Search Engines, Thoughts | No Comments

If you are a small business owner working all the hours you can to grow your company, or you are an entrepreneur with some great ideas but no route to market, starting out can be a really tough time.

You have this superb product or service that you know everybody will love, you have an all singing and dancing website that you are truly proud of, you have invested heavily in to your ideas, but you just can’t quite put your finger on why you are not yet reaping the rewards for all your hard work.

It’s demoralising, demotivating and down right frustrating.

This is where you need some magic dust sprinkling to kick start your dreams and ambitions, that one lucky break as they say, could turn your dream in to a reality, your small business in to a FTSE 100, and you in to the next Richard Branson flying your own jet.

Well although SEO isn’t magic dust, it can certainly help to open up your business or your ideas to a global audience, giving you the leg up you were hoping for.

Want to know more about SEO can help your brand? Read on…  Read More

Ahrefs guest blog post

Things I Learned About SEO as a Customer Success Specialist at Ahrefs

By | Blog, Guest Post, SEO | No Comments

Here, at Ahrefs, we firmly believe that the key to building a successful SEO Tool (or any tool for that matter) lies in our customer base itself. Because who else is better to tell you what people who buy your product need?

Obviously, we do some filtering and adjusting. But, nevertheless, we are good listeners, always open to learning something new.

And by providing assistance to our customers, each person on our team feels like they do something bigger than just guiding or answering common questions. Well, the position is called Customer Success Specialist for a reason.  Read More

Content Audit Guest Post Title Graphic

How To Do A Content Audit (And Why You Should)

By | Blog, Guest Post | No Comments

If you run a blog, if your business website has a blog, or if you have ever toyed with the idea of starting a blog, you have likely adopted the maxim of “publish quality and publish often”. Which comes as no surprise, as the world wide web is simply teeming with articles instructing you to do just that: publish blog posts regularly, so as to always have something new to offer readers and potential customers.

Don’t get me wrong – publishing quality content on a regular basis is something we all should be striving for, in one form or another, but in reality, this is never easy, is sometimes very challenging, and at times neigh-on impossible. Especially if you are the only one writing for said blog.  Read More

Sisters are doing it for themselves. Women in SEO

Sisters Are Doing It For Themselves: Women In SEO

By | Blog, Content Marketing, Thoughts | No Comments

Are you singing the song yet? If you’re not, you should be! Aretha should be blaring out in your ears as loud as possible. Go on, sing it loudly. Let that woman stare at you.

OK, that’s enough. Don’t get carried away.

Because, difficult as it is to believe, I’m not just writing this blog post as a tribute to the late, great Aretha Franklin. Although I probably should be; she deserves it.

But no, on this occasion, I’m writing about the fact that we, the GrowTraffic dream team, are a group of four women, fighting our corner in a very male dominated world. We’re independent women in SEO. And we love it.  Read More

Keywords

Keywords; How Have They Evolved?

By | Blog, Content Marketing | No Comments

First of all, if you are new to SEO then it’s a good idea to get yourself around the basics and understand that Keywords are one of the fundamental parts of good content marketing and getting your page actually noticed.

If you are an e-commerce site for example, it is good practice to have maybe 4 or 5 keywords about your product that appear throughout your site that draw traffic from relevant searches.

Keywords, if you like, are the skeleton of your website, the bones around which the meat hangs, (Sorry to all the vegetarians out there for that analogy!).

They need to be nourished and kept strong to support the rest of the frame, so understanding how Keywords have evolved is an important part of SEO.

Want to find out more?  Read More