For SEO experts and content marketers like ourselves, evergreen content is the Holy Grail. That’s not to say other types of content aren’t valuable. We love all types of content.Read More
One thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?Read More
Anyone who creates content for a website will have seen a story in the news headlines and thought ‘If I can include that on my website, I can bring in huge numbers of traffic!’
But does it work like that? What is Newsjacking? Where have all my pens gone? And should my content marketing include news contact?Read More
So, you’re wondering if you should be including seasonal content in your content marketing strategy? Well, you’ve come to the right place. In this blog, we’re going to outline what seasonal content is, how it can benefit your business and how you can include it in your content marketing strategy.Read More
So your boss has told you that you need to start doing some content marketing, but he also wants to see regular reports and a clear ROI from your marketing spend.
What are you going to do?
Surely, as everyone knows, content marketing has a low ROI; it’s never going to get you the big bang for your buck that you need to demonstrate in a short space of time?!?
Well, that might just be where you’re wrong.Read More
If you are a Marketing Manager or Director you will be familiar with the age-old question of digital marketing agency Vs in-house. That eternal struggle of balancing your internal staff with your outsource team.
It’s no secret that effective marketers outsource specialist areas, such as design or copywriting, but outsourcing to digital marketing agencies is often thought of as a luxury. After all, anyone can do Facebook, right?
Well, we are here to have a look at the benefits of outsourcing to a digital marketing agency and the benefits of bringing it in house.Read More
You may have googled this question before, a while ago, read a few articles and added it to your marketing strategy.
But, as Paul McCartney says “In this everchanging world in which we live in” and the marketing world is no exception, so we need to keep up to date. (Also, that is terrible grammar by Paul, but we’ll grant him poetic licence).
So, in September 2019, what do marketers need to know about SEO?
(editor’s note. Top tip, maybe don’t start our blogs by criticising one of the Beatles?)Read More
To be a successful content marketer, you need a few specific skills (we’ll come to those in a little bit). Luckily, if you are a Marketing Manager, it’s likely you already have most of the required skills. And the skills that you don’t have, can be developed with the right training.Read More
UX, or user experience, is such a crucial part of any product and quite often there is a bit of an inter-office battle around who is in charge. So, let’s dive in and answer the question; Should the marketing team or the project team be responsible for UX?Read More
If, like us at Grow Traffic, you use Hootsuite to manage social media account you may have found yourself reading the slightly irritating, some would say smug, little Hootsuite owl telling you that one or more of your social media accounts has become disconnected.Read More
In this blog, we’re going to outline the importance of tailoring your content to each stage of the buyer’s journey. We will highlight the benefits of writing content specifically for the consideration stage and provide tips on how to create content for the consideration stage of the buying cycle.Read More
Ah, link building. When it comes to SEO, people are always talking about how important link building is (they’re right). And people are often telling you that you should invest in link building (you should of course). But nobody tells you how much to spend on it!Read More
No matter what industry you are in, or how big your company is; sales techniques change and evolve. Sales techniques that worked a few years ago are no longer bringing in new customers. And on top of that, competitors are popping up everywhere with a product or service that mirrors your own.Read More
No matter what type of business you have, having a marketing plan is essential as it allows you to guide your marketing efforts. Marketing Managers like yourself spend so much time crunching the numbers, working out what marketing techniques work and creating a marketing budget. And you do all of this with the end goal of developing a very detailed marketing plan.Read More
Other than marketing managers and marketing experts, not many people understand how much money, time and effort goes into a digital marketing strategy. And developing a digital marketing budget is just one of the many daunting tasks we’re faced with as Marketing Managers.Read More
You may have seen the letters ROI (Return Of Investment) a lot if you have been looking into SEO and marketing, but do you know what it means and how to improve content marketing when ROI is low?
Read on and we will tell you all you need to know…Read More
Despite social media playing a large role in your digital marketing strategy, it’s often a slow process. Building up a strong following of potential customers and gaining positive engagement on your company’s social media platforms can be tricky and time-consuming. Thankfully, engaging your employees and colleagues in your social media activity can help.Read More
Many B2B marketing managers like yourself, often face the challenge of educating (sometimes stubborn) management teams about the need for digital marketing. One of the easiest ways to convince your fellow managers to choose the digital marketing route is to outline the benefits that digital marketing will have on the business.Read More