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How Do I Justify Content Marketing When The ROI Is Low?

By | Blog, Content Marketing | No Comments

So your boss has told you that you need to start doing some content marketing, but he also wants to see regular reports and a clear ROI from your marketing spend.

What are you going to do?

Surely, as everyone knows, content marketing has a low ROI; it’s never going to get you the big bang for your buck that you need to demonstrate in a short space of time?!?

Well, that might just be where you’re wrong.

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GrowTraffic blog header, Digital Marketing Agency vs In-House; Which Is Better For Business

Digital Marketing Agency Vs In-House; Which Is Better For Business?

By | Blog, Content Marketing, Email Marketing, SEO, Social Media Marketing, Thoughts | No Comments

If you are a Marketing Manager or Director you will be familiar with the age-old question of digital marketing agency Vs in-house. That eternal struggle of balancing your internal staff with your outsource team.  

It’s no secret that effective marketers outsource specialist areas, such as design or copywriting, but outsourcing to digital marketing agencies is often thought of as a luxury. After all, anyone can do Facebook, right?

Well, we are here to have a look at the benefits of outsourcing to a digital marketing agency and the benefits of bringing it in house.

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Blog Header What Do Marketers Need To Know About SEO

What Do Marketers Need To Know About SEO?

By | Blog, Content Marketing, Google, Search Engines, SEO, Social Media Marketing | No Comments

You may have googled this question before, a while ago, read a few articles and added it to your marketing strategy.

But, as Paul McCartney says “In this everchanging world in which we live in” and the marketing world is no exception, so we need to keep up to date. (Also, that is terrible grammar by Paul, but we’ll grant him poetic licence).

So, in September 2019, what do marketers need to know about SEO?

(editor’s note. Top tip, maybe don’t start our blogs by criticising one of the Beatles?)

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title graphic for GrowTraffic blog entitled How Often Should You Review Your Marketing Plan

How Often Should You Review Your Marketing Plan?

By | Blog, Content Marketing, Inbound Marketing, PPC, SEO, Social Media Marketing, Thoughts | No Comments

No matter what type of business you have, having a marketing plan is essential as it allows you to guide your marketing efforts. Marketing Managers like yourself spend so much time crunching the numbers, working out what marketing techniques work and creating a marketing budget. And you do all of this with the end goal of developing a very detailed marketing plan.

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How Do I Get Employees Engaged In Social Media Marketing Activities?

By | Blog, Social Media Marketing | No Comments

Despite social media playing a large role in your digital marketing strategy, it’s often a slow process. Building up a strong following of potential customers and gaining positive engagement on your company’s social media platforms can be tricky and time-consuming. Thankfully, engaging your employees and colleagues in your social media activity can help.

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