When it comes to marketing, it is all too easy to use a scattergun approach and fling content on the internet like making a casserole with whatever random ingredients you’ve got left in the fridge.
Sure, you will end up with a meal, but will anyone like it? Let’s have a look (at marketing, not cooking, we can do that next week) and answer the question, do I have the right marketing mix?
Read moreOne thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?
Read moreAnyone who creates content for a website will have seen a story in the news headlines and thought ‘If I can include that on my website, I can bring in huge numbers of traffic!’
But does it work like that? What is Newsjacking? Where have all my pens gone? And should my content marketing include news contact?
Read moreSo your boss has told you that you need to start doing some content marketing, but he also wants to see regular reports and a clear ROI from your marketing spend.
What are you going to do?
Surely, as everyone knows, content marketing has a low ROI; it’s never going to get you the big bang for your buck that you need to demonstrate in a short space of time?!?
Well, that might just be where you’re wrong.
Read moreIf you are a Marketing Manager or Director you will be familiar with the age-old question of digital marketing agency Vs in-house. That eternal struggle of balancing your internal staff with your outsource team.
It’s no secret that effective marketers outsource specialist areas, such as design or copywriting, but outsourcing to digital marketing agencies is often thought of as a luxury. After all, anyone can do Facebook, right?
Well, we are here to have a look at the benefits of outsourcing to a digital marketing agency and the benefits of bringing it in house.
Read moreYou may have googled this question before, a while ago, read a few articles and added it to your marketing strategy.
But, as Paul McCartney says “In this everchanging world in which we live in” and the marketing world is no exception, so we need to keep up to date. (Also, that is terrible grammar by Paul, but we’ll grant him poetic licence).
So, in September 2019, what do marketers need to know about SEO?
(editor’s note. Top tip, maybe don’t start our blogs by criticising one of the Beatles?)
Read moreThe decision stage is the final stage of the buying cycle and the first stage of the sales cycle. In this blog, we’ll explore how to create content for the decision stage of the buying cycle.
Read moreIn this blog, we’re going to outline the importance of tailoring your content to each stage of the buyer’s journey. We will highlight the benefits of writing content specifically for the consideration stage and provide tips on how to create content for the consideration stage of the buying cycle.
Read moreNo matter what type of business you have, having a marketing plan is essential as it allows you to guide your marketing efforts. Marketing Managers like yourself spend so much time crunching the numbers, working out what marketing techniques work and creating a marketing budget. And you do all of this with the end goal of developing a very detailed marketing plan.
Read moreOther than marketing managers and marketing experts, not many people understand how much money, time and effort goes into a digital marketing strategy. And developing a digital marketing budget is just one of the many daunting tasks we’re faced with as Marketing Managers.
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