So, you’ve decided that your website needs traction and you need to be engaging with the right type of potential customers. You don’t have the resources in-house to take care of it and know you need to outsource these skills.
The next biggest question is what sort of agency you should work with? Should you choose a content marketing agency or an SEO agency? Is there any difference between the two and is one better?
We recently included a guest post on GrowTraffic and we tagged up the outgoing links with them fairly new link attribute rel=”ugc”. This triggered an email from the author asking for my thoughts on the use of the new link attributes. Read more
Writing an article for your blog isn’t easy. Mapping out the content and making the perfect word choices takes a lot of work. But it’s worth it in the end, right? After all, there’s nothing sweeter than hitting the PUBLISH button on new content.
Unfortunately for many writers, well-crafted content is met with deafening silence. They might get a couple of shares on social media. But if your blog isn’t recognized as an authority in its space, you’ll get little or no search traffic.
Ahrefs estimates that as many as 91% of websites get no search traffic in a given month. That’s a lot of unappreciated content!
But don’t worry. You can still get your best content in front of your target audience using outreach. Read more
I’ve been around SEO for a long time now and I’ve seen trends come and go. As such I’ve seen SEO consultants come and go, and SEO agencies rise and fall. These changes tend to occur when the SEOs are unable to adapt. And we are moving into a new phase of SEO and we’ll see all those SEOs who focus on content marketing start to struggle more, whilst those SEOs who are good at technical SEO are going to get a good bounce in the coming year or two. Read more
I’ve been scratching my head about how much COVID-19 related content businesses should be creating as part of their content strategy and it’s an important thing to consider whilst we’re still seeing the impact of Coronavirus. Read more
How’s your content marketing going? It’s rubbish when you feel like you’re wasting money on content marketing, isn’t it? So many people out there waste so much time and money on content marketing and there’s only one thing in the world that’s going to help you out: strategy. Read more
As an SEO and content marketing agency we create a lot of content, and whilst it’s fair to say from time to time the odd typo slips through, we have put processes in place to ensure there are fewer typos in the content we create for clients. But why is it that even the best writer in the world needs to have someone check over their content? Read more
Let’s face it, the Coronavirus Crisis of 2020 has been rubbish, with business being difficult for most businesses and many businesses calling it a day. However, in the UK a number of businesses have received Small Business Grants Fund (SBGF) and Retail, Hospitality and Leisure Grant Fund (RHLGF) and we’re increasingly seeing business owners and marketers asking us if they should be spending that funding on content marketing. Read more
Exploring the reasons why you shouldn’t carry outy content marketing and why you shouldn’t hire a content marketing agency may seem strange coming from an SEO and content marketing agency. And it is. But, not every business should engage with content marketing and not every business should engage a content marketing agency. It’s important that we’re prepared to say that. Read more
GrowTraffice was originally established by a freelance SEO consultant and over the years has morphed in a full-service digital marketing agency that primarily acts as an SEO-focused content marketing agency. But what’s it really like for an SEO consultant to work in a content marketing agency? Read more
