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Content Marketing

How To Create and Maintain Great Content for Your Website

By | Content Marketing | No Comments

The website is all good to go, the pages are well optimised, the product pictures look great and the E-Commerce shop is waiting for customers to spend their money and generate sales. It’s all very exciting, you have spent ages planning and setting up a business and you’ve depleted your hard-earned savings on having a professional website built.

But what do you do about keeping your content fresh once the website is launched? Content is King after all, and it’s a huge factor in those all-important SEO rankings that ensure your website comes out on top in the Google search.

Well you plan. That’s what. You plan your content like you plan everything else to stay well organised and on top of your game.

Want to know how to plan content for your website? Read On… Read More

SEO, SEO Infographic, SEO Crib Sheet, Blog SEO, Blogging SEO, SEO Checklist, SEO Crib Sheet, Optimising A Blog Post, Optimising Your Content For SEO.

How Do I Optimise A Blog Post For SEO?

By | Content Marketing, Google, Search Engines, SEO | No Comments

I love copywriting.

Whilst I’m currently the Managing Director of GrowTraffic Ltd (I say ‘currently’ because who knows how long this will last?!? I might win the lottery next week, in which case I’m outta here!) I started off as an SEO Copywriter, so copywriting is kind of my bag.

In fact, if you gave me the option of doing something Managing Director-ish or something copywriter-ish, I’m going to do copywriter things. Hence this blog now.

But even I, as a loyal devotee of SEO copywriting, know that writing your content is only half the battle.

Once you’ve written it, if you want to give it the best chance of ranking (which you do, otherwise what was the point of writing it in the first place?!) then you have to optimise it as you’re uploading it. Forget to do that bit, and you might as well chuck half of your lovely blog post straight in the bin.  Read More

Content Marketing, Marketing, SEO Marketing, SEO, Blog Writing, Online Marketing, SEO Copywriting, SEO Copywriter, Digital Marketing, Digital Marketer, Online Marketer, SEO Marketer

How To Get Out Of A Marketing Rut

By | Content Marketing, Thoughts | No Comments

We all get stuck in a marketing rut at work from time to time. When you’re a marketer you’ll realise that you’re doing the same things over and over again in slightly different ways and hoping to get different results. As the old saying goes “if you always do the same things, you’ll always get the same results,” and whilst this is true, sometimes it’s hard to think of what to do next and what to do differently.  Read More

SEO Bloging top 5 tips infographic

SEO Blogging-Top 5 Tips

By | Content Marketing | No Comments

Getting a website to rank isn’t as hard as you might imagine, and SEO blogging is one of the easiest ways to make it happen. But SEO blogging requires a little more consideration than just writing a few paragraphs.

But fear not-these tips are really easy and will have you writing high quality SEO blogs in no time, so you can get your website ranking in Google and grow your business.

Read More

Blogging, Blogs, Content Marketing, SEO Copywriting, Copywriting

What Are The Benefits of Blogging?

By | Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

What Is A Blog?

This week’s blog is about guess what? Blogging!

Which kind of makes sense, seeing as I have been writing blogs for  Grow Traffic for a few weeks now, and I haven’t really understood the benefits, other than to indulge my love of writing for my favourite SEO company, and get paid for the privilege! Win win I say! 

But before we look at the benefits of blogging, who will read your blog, and how to begin if you’ve never ventured in to blogging before but want to get started, we need to look at what actually is a blogRead More

Content, Content Marketing, SEO, SEO Copywriting, SEO Copywriter, SEO Marketing, Blogs, Blogging, Infographics, Videos, Video Marketing, SEO Content, Podcasts, eBooks, Whites Papers, Content Creation, Content is King, Text Content, Written Content, Words and Pictures

Why Do I Need Words And Pictures On My Website?

By | Content Marketing, Inbound Marketing, Search Engines, Social Media Marketing | No Comments

As anyone who knows me will tell you, I’m a Words Person. Not a Numbers Person – as my son is keen on reminding me – and rarely even a Pictures Person – if you’re going to stick me in an art gallery, you’re going to have to explain to me what I’m looking at. But give me words – anyone’s words; Shakespeare’s, Duffy’s, Attwood’s, hell, even Val McDermid’s – and I’m in heaven.  Read More

Printed Media

By | Content Marketing

The world has become increasingly digital, and a website is very important to any business. But printed media still has value.

 GrowTraffic have expert in-house designers, and trusted colleagues, who can offer you bespoke printed media creation and design, whether you are looking for a brochure, business cards, letter heads, or a full rebrand.

Printed media covers anything a business uses that is printed. This might include:

  • Letterheads and complement slips
  • Brochures
  • Flyers
  • Business cards
  • Roller banners
  • Sales packages, including quotes
  • Catalogues

Printed media helps to leave a tangible impression of your business that stays with the target customer long after you have left their company.

The internet is enormous, and we are constantly being visually bombarded with websites, online adverts, e-newsletters, and spam emails.

Printed media helps to cut through all that noise to deliver a clear message to your current and future customers.

Done correctly, printed media will speak about your brand, your values, and your USP. When done incorrectly, it will look sloppy, inconsistent, and amateur. Not the impression anyone wants to leave!

Why Use Growtraffic For Your Design Needs?

Here at GrowTraffic, we tailor our approach to suit your project needs, and never oversell our services.

By listening to your brand, values, and ambitions, we can perfectly craft your printed media, whether you need basic complement slips, or a full, sleek, brochure.

We can perfectly dovetail with your existing branding, so you can be sure your printed media will seamlessly blend colours, fonts, and logos.

Or, if your existing branding isn’t quite up to scratch we can work with you to create a new brand identity for your business.

Get in touch for a more detailed discussion around your needs.

Want more information? Get in touch!

Content Is King, Is Content Still King, Content Marketing, Web Content, SEO Content, SEO Copywriting, Blogging, Blog Writing, Social Media Marketing, Online Marketing, Digital Marketing

Is Content Still King? 3 Reasons Content Still Matters

By | Content Marketing, Inbound Marketing, Search Engines, Social Media Marketing | No Comments

You might say I should have better things to do with my life, but for the last few years I’ve been blogging about why content is king. It’s been the mantra of we SEO copywriters and content marketers for ages now, despite the intermittent prophecies that the content bubble is about to burst (it might, by the way, but I think we’re safe for now). But is it still true that content is king?

Read More

SEO Copywriting Predictions, SEO Copywriting Predictions 2018, SEO Copywriting, SEO Copy, SEO, Copywriting, SEO Copywriter, Copywriter, Search Engine Optimisation, SEO Predictions 2018, SEO 2018

SEO Copywriting Predictions for 2018

By | Content Marketing, Inbound Marketing, SEO, Social Media Marketing, Thoughts | 2 Comments

Happy New Year!

Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.

And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉

So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online.  Read More

Word Count for SEO

How Long Should Your Blog Articles Be For SEO?

By | Content Marketing, Google, Inbound Marketing, Search Engines, SEO | 2 Comments

Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.

There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read More

How SEO Consultants Think About Duplicate Content When SEO Copywriting

How an SEO consultant thinks about duplicate content when SEO copywriting

By | Content Marketing, Google, Search Engines, SEO | No Comments

Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?

Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read More

Should you become an SEO consultant?

By | Content Marketing, Google, Search Engines, SEO | No Comments

I’ve been working in marketing since 2003. I created my first website in 2000. Sometime around 2004 / 2005, I started to get interested in SEO. It was during this time that I was managing a magazine called Professional Van and Light Truck Magazine. It was also around this time that I started noticing the impact promoting press releases had on our website’s rankings. Read More

Why use thought leadership for content marketing

By | Content Marketing, Search Engines, SEO | No Comments

There are a lot of different ways a business can facilitate growth. In order to do this, businesses will grow their sales team, create new products, explore different markets, create a new brand or merge with or acquire other businesses.

But over the last few years, businesses have taken up the mantle of content marketing to share out the knowledge they’ve accumulated as a business. They do this to project themselves as thought leaders in their industry and to attract new customers through SEO or through arrangements with industry publications. Read More

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