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Content Marketing

March 19, 2019
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Should My Web Designer Understand SEO Title Graphic

Should My Web Designer Understand SEO?

By | Blog, Content Marketing, SEO, User experience, Web Design | No Comments

Once upon a time, web design and SEO used to be one discipline. They essentially grew out of the same place and, even now, the two skillsets are intrinsically linked.

After all, you can’t be optimising websites for SEO without those websites being built first. And you can’t be building websites with no concern for how they will perform once they’ve been set live (or you shouldn’t be, anyway).

And that’s still as true now as it ever was. So, in answer to the question ‘does my web designer need to understand SEO?’, the answer is, most definitely, yes. Of course they do. It’s blinking obvious that they need to!

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February 21, 2019
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How Can I Tell If My Blogger Is Any Good Title Graphic

How Can I Tell If My Blogger Is Any Good?

By | Blog, Content Marketing | No Comments

So you’ve employed an SEO Copywriter to start producing blogs for your website in order to boost your website’s traffic, and thus get you more new customers.

Good move; you’re already on the right step to grabbing those top rankings for your keywords on Google!

But how can you tell if the blogger you’ve employed to write your blogs is any good? Well, luckily for you, there are a couple of key benchmarks that will help you tell whether your SEO Copywriter is da bomb, such as whether or not your blogs are uploaded on time, whether the spelling, grammar and punctuation is correct, and whether your copywriter is writing about the type of subjects that will interest your audience.

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February 14, 2019
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GrowTraffic Blog Post SEO Copywriting For Voice Search Title Graphic

How Do I Write SEO Web Copy For Voice Search?

By | Blog, Content Marketing, SEO | No Comments

Can you remember when search engines first arrived, way back in the 90s?

Obviously, if you’re one of today’s modern millennials, this event will not even have registered on your radar – you were probably still in nappies back in the 90s.

However, for those of us who are slightly older (should we say 30-something, to be kind?), the arrival of the first search engines was an important step. For those of us who later went on to become SEOs, it was a seminal moment. Well, it would have been, if we’d been paying attention at the time.

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February 7, 2019
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What's The Point Of Blogging GrowTraffic Title Graphic

What’s The Point Of Blogging?

By | Blog, Content Marketing | No Comments

It’s a very good question isn’t it?!

I’m an SEO Copywriter by trade (or, at least, I was, before I became the MD of GrowTraffic…now I’m the MD who tries to do some SEO Copywriting when they let me!), and so writing blogs is one of the things I like to do bestest of all.

In fact, if you just left me to my own devices, I’d sit here and write blogs all day long.

“But why?” I hear you cry! What’s the point of all this blogging? What purpose are you serving the universe? Why do it to yourself?

Well my young Padawan, I shall tell you.

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January 24, 2019
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How Much Does A Blog Cost Title Graphic

How Much Should I Pay For A Blog?

By | Blog, Content Marketing | No Comments

As a good SEO Copywriter, I blinking love blogs and blogging. I love writing them, I love reading them, I love sharing them on social media, I love what they can do for your website and your business.

But I understand completely that not everyone ‘gets’ blogging. It’s a strange thing, I know.

Why will writing blogs help my website? Why will writing blogs grow my business? We hear it all the time from our potential clients. And I can see the disconnect – why exactly should writing 1000 words every week grow your bottom line?

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January 10, 2019
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What Types Of Content Should A Blogger Create

What Types Of Content Should A Blogger Create?

By | Blog, Content Marketing, Google, Guest Post, Inbound Marketing, Search Engines, SEO, Thoughts | No Comments

I know this sounds like a trick question, but trust me, it isn’t.

Thanks to the fact that we’re exceptionally good SEO and Content Marketers here at GrowTraffic, we’ve just drawn up our content calendar for the first three months of 2019, and we’ve decided to go to basics a little bit.

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October 30, 2018
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5 Scary Halloween SEO Almost Facts

5 Scary SEO (Almost) Facts For Halloween

By | Blog, Content Marketing, Search Engines, SEO | One Comment

It’s Halloween.

I have to write a blog post.

So, because I’m a good content marketer and I know how to link my content to the calendar dates – no matter how tenuous that link may be – I’m naturally going to give you a ‘Scary SEO Facts for Halloween’ blog post.

The trouble is, that whilst you can find loads of such posts already online, they’re not actually that easy to write. Or at least, not without massive caveats.

And you know why that is? It’s because SEO is not a fact based discipline. And that makes it very hard to write a blog about the SEO facts!  Read More

October 23, 2018
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The Top Ten SEO KPIs To Monitor Infographic Title Graphic

The Top Ten SEO KPIs To Monitor (Infographic)

By | Blog, Content Marketing, Google, Search Engines | No Comments

Here at GrowTraffic, we like to position ourselves as the antidote to SEO companies.

We do say that slightly tongue in cheek – we’re not that big headed really – and it’s not that we think we’re a million times better than any other SEO agencies out there (although, we do think we’re a little bit better than a lot of SEO companies out there! Just a little bit.).

No, one of the main reasons we say that we’re different is because of the fact that we give our clients measurable KPIs, so they can assess what we’re doing and how well we’re doing it.

But if you’re trying to do SEO by yourself, or if you’re working with an agency that hasn’t told you what you’re supposed to be watching out for, how do you know which metrics to keep an eye on? Well luckily for you, GT have come up with our handy little infographic on The Top 10 SEO KPIs to Monitor (below), so you can see at a glance what you’re supposed to be checking, why you need to check it, and where.  Read More

August 28, 2018
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Sisters are doing it for themselves. Women in SEO

Sisters Are Doing It For Themselves: Women In SEO

By | Blog, Content Marketing, Thoughts | No Comments

Are you singing the song yet? If you’re not, you should be! Aretha should be blaring out in your ears as loud as possible. Go on, sing it loudly. Let that woman stare at you.

OK, that’s enough. Don’t get carried away.

Because, difficult as it is to believe, I’m not just writing this blog post as a tribute to the late, great Aretha Franklin. Although I probably should be; she deserves it.

But no, on this occasion, I’m writing about the fact that we, the GrowTraffic dream team, are a group of four women, fighting our corner in a very male dominated world. We’re independent women in SEO. And we love it.  Read More

August 21, 2018
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Keywords

Keywords; How Have They Evolved?

By | Blog, Content Marketing | No Comments

First of all, if you are new to SEO then it’s a good idea to get yourself around the basics and understand that Keywords are one of the fundamental parts of good content marketing and getting your page actually noticed.

If you are an e-commerce site for example, it is good practice to have maybe 4 or 5 keywords about your product that appear throughout your site that draw traffic from relevant searches.

Keywords, if you like, are the skeleton of your website, the bones around which the meat hangs, (Sorry to all the vegetarians out there for that analogy!).

They need to be nourished and kept strong to support the rest of the frame, so understanding how Keywords have evolved is an important part of SEO.

Want to find out more?  Read More

August 14, 2018
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Content Marketing, Content, Marketing, SEO, SEO Content Marketing, Search Engine Optimisation, SEO Marketing, Online Marketing, Digital Marketing, Website Marketing, Website Traffic, GrowTraffic, Blogging, Guest Blogging, Guest Blog Post

How Is Content Marketing Changing in 2018?

By | Content Marketing, Inbound Marketing, News, Social Media Marketing, Thoughts | No Comments

More and more, traditional marketing strategies are either going out the window or being saved for the big boys.

Since the big boys obviously don’t need little old me writing their marketing strategy, I’m going to talk to the rest of you, rest of us anyway. How do you compete?

Content marketing has changed the game.  Stop swimming and die, or in this case, stop evolving, stop adapting, stop giving great answers, and die.  Read More

July 31, 2018
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Website Content, Web Content, Online Content, Blogging, Blog Content, SEO Content, SEO Copywriting, Copywriting, SEO, Search Engine Optimisation Copywriting, Website Copywriting, Good Content V Bad Content, Good Online Content, Good SEO Copywriting

Why Do I Need Good Content On My Website?

By | Content Marketing, Search Engines, Thoughts | No Comments

Now I don’t know if you’ve noticed this or not (it’s not as though I bang on about it much!) but I’m an SEO Copywriter by trade. My job title might be Managing Director now, but having come from a previous life as a freelance copywriter, before I got dragged into the crazy world of GrowTraffic and SEO, copywriting is pretty much what I’m obsessed with.

Which is why all my blogs are about copywriting. You might have perceived the theme?  Read More

July 24, 2018
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Microscope SEO Review

Putting SEO Predictions Under The Microscope – 2018 A Mid-Year Review

By | Content Marketing, Google, Search Engines, SEO | No Comments

 SEO – The Story SO Far for 2018

You know it’s coming to the end of the year when Sports Personality of the Year is on the BBC and the annual reviews start appearing in the tabloids and on social media, whether they are about film releases, the year in politics, fashion hits and misses or generally the stories that made the headlines from January to December are reviewed and make the headlines once more! 

When it comes to Digital Marketing developments however, it’s worth remembering that changes to SEO algorithms moves so quickly and Google updates happen in the blink of an eye, that it’s worth stopping half way through the year to reflect and ensure you’re digital marketing strategies are still on track. 

Want to find out if you are still winning the SEO strategic battle? Find out here in this week’s blog!    Read More