Having an online presence is crucial for any business, but more so for a tech company. Read more
Content marketing helps brands to get their message out there, while at the same time improving SEO and growing its digital presence. When considering SEO and how their content marketing efforts can benefit their website’s rankings, many content marketers focus on backlinks and link building. Read more
Ey up! Are tha looking fur a proper Yorkshire content marketing agency? Or do you need a Lanky speaking agency?
Of course, it shouldn’t matter where your content marketing agency is based – a good content creator can write in any style, dialect, or tone of voice. As a content marketing agency with offices in Yorkshire and Lancashire – both with ‘native’ speakers and a wealth of knowledge about their areas, it’s only natural we have wondered ourselves; is there a difference between our content writers between the offices? If so, is it of any benefit? And, seen as we’re a ‘northern’ content marketing agency collectively, how do we hold up against the boyos from down south?
Google announced yesterday that their AMP Validation Tool received an update – it will now validate the Web Story format and the Search Console Performance report will recognize if your AMP document is a Web Story.
So, you’ve decided that your website needs traction and you need to be engaging with the right type of potential customers. You don’t have the resources in-house to take care of it and know you need to outsource these skills.
The next biggest question is what sort of agency you should work with? Should you choose a content marketing agency or an SEO agency? Is there any difference between the two and is one better?
We recently included a guest post on GrowTraffic and we tagged up the outgoing links with them fairly new link attribute rel=”ugc”. This triggered an email from the author asking for my thoughts on the use of the new link attributes. Read more
Writing an article for your blog isn’t easy. Mapping out the content and making the perfect word choices takes a lot of work. But it’s worth it in the end, right? After all, there’s nothing sweeter than hitting the PUBLISH button on new content.
Unfortunately for many writers, well-crafted content is met with deafening silence. They might get a couple of shares on social media. But if your blog isn’t recognized as an authority in its space, you’ll get little or no search traffic.
Ahrefs estimates that as many as 91% of websites get no search traffic in a given month. That’s a lot of unappreciated content!
But don’t worry. You can still get your best content in front of your target audience using outreach. Read more
I’ve been around SEO for a long time now and I’ve seen trends come and go. As such I’ve seen SEO consultants come and go, and SEO agencies rise and fall. These changes tend to occur when the SEOs are unable to adapt. And we are moving into a new phase of SEO and we’ll see all those SEOs who focus on content marketing start to struggle more, whilst those SEOs who are good at technical SEO are going to get a good bounce in the coming year or two. Read more
I’ve been scratching my head about how much COVID-19 related content businesses should be creating as part of their content strategy and it’s an important thing to consider whilst we’re still seeing the impact of Coronavirus. Read more