Category

Content Marketing

How To Make Valentine’s Day Part Of Your SEO Activity

By | Content Marketing, Google, Search Engines, SEO | No Comments

On the 14th February every year there’s a bit of craziness in the marketing departments of most businesses. We go through a stage of thinking if we marry up our unrelated products and services to the annual day of love, we might in some way get some sales or interest. More cynical marketing but sometimes it’s as easy to jump on a bandwagon than not. Read More

Printed Media

By | Content Marketing

The world has become increasingly digital, and a website is very important to any business. But printed media still has value.

 GrowTraffic have expert in-house designers, and trusted colleagues, who can offer you bespoke printed media creation and design, whether you are looking for a brochure, business cards, letter heads, or a full rebrand.

Printed media covers anything a business uses that is printed. This might include:

  • Letterheads and complement slips
  • Brochures
  • Flyers
  • Business cards
  • Roller banners
  • Sales packages, including quotes
  • Catalogues

Printed media helps to leave a tangible impression of your business that stays with the target customer long after you have left their company.

The internet is enormous, and we are constantly being visually bombarded with websites, online adverts, e-newsletters, and spam emails.

Printed media helps to cut through all that noise to deliver a clear message to your current and future customers.

Done correctly, printed media will speak about your brand, your values, and your USP. When done incorrectly, it will look sloppy, inconsistent, and amateur. Not the impression anyone wants to leave!

Why Use Growtraffic For Your Design Needs?

Here at GrowTraffic, we tailor our approach to suit your project needs, and never oversell our services.

By listening to your brand, values, and ambitions, we can perfectly craft your printed media, whether you need basic complement slips, or a full, sleek, brochure.

We can perfectly dovetail with your existing branding, so you can be sure your printed media will seamlessly blend colours, fonts, and logos.

Or, if your existing branding isn’t quite up to scratch we can work with you to create a new brand identity for your business.

Get in touch for a more detailed discussion around your needs.

Want more information? Get in touch!

Is Content Still King? 3 Reasons Content Still Matters

By | Content Marketing, Inbound Marketing, Search Engines, Social Media Marketing | No Comments

You might say I should have better things to do with my life, but for the last few years I’ve been blogging about why content is king. It’s been the mantra of we SEO copywriters and content marketers for ages now, despite the intermittent prophecies that the content bubble is about to burst (it might, by the way, but I think we’re safe for now).

 

But is it still true that content is king?

 

It’s really easy to keep trundling along, doing the same old thing, without ever questioning if what you’re doing is still the right approach. But here at GrowTraffic, we pride ourselves on making sure that what we’re doing is actually beneficial to our customers. Unlike a lot of other SEO agencies, we don’t just apply a one-size-fits-all approach, nor do we do things that won’t get our clients any ROI.

 

Instead, we constantly review our procedures to make sure they’re still relevant and worth doing, which is why we’re asking this question today. Read More

GrowTraffic’s Plans for 2018

By | Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

Just because we have nothing better to do with our weekends, on Saturday just gone we had our monthly GT planning meeting. I know, we’re riotous. However, as this was the first one of 2018, we set down our plans for what we all want GrowTraffic to achieve in the year ahead.

Now don’t worry, we’re not getting all preachy on you or anything – this is not one of those self-help blogs, where you have to write down your 5 year plan (although it would probably help you if you did!). No, we just like sharing, so thought you’d be interested to hear about our plans for 2018.

And if you’re not, please feel free to look away now, and pop back next week for something more interesting. We won’t mind.  Read More

SEO Copywriting Predictions for 2018

By | Content Marketing, Inbound Marketing, SEO, Social Media Marketing, Thoughts | 2 Comments

Happy New Year!

Having not written a GT blog for some considerable time, I have now been given the honour of writing our first blog of 2018 – and what an honour that is! I know, you’re jealous. I would be too.

And so, as it’s the start of a shiny new year and we’re all feeling positive and looking forward to all the good things that lie ahead (come on; it’s only the second week of January…we’re still positive!), the GT team are going to take it in turns to make some predictions on what this year may have in store for each of our areas of expertise. I know, the world and his dog are doing it, just bear with us…we need the keywords! 😉

So, as copywriting – or SEO copywriting, to be more specific – is my thing, I’m going to give you my predictions for SEO copywriting and content marketing in 2018, based on the questions I’ve most been asked recently. So, whether you’ve been content marketing for years or are a content virgin, you can make sure 2018 will be the year you finally start to grow your business online.  Read More

How Long Should Your Blog Articles Be For SEO?

By | Content Marketing, Google, Inbound Marketing, Search Engines, SEO | One Comment

Over the last few weeks, I’ve been doing a lot of thinking about how blogs work from an SEO perspective and one of the core things I’ve been experimenting with recently is length. Specifically looking at blog word count.

There’s quite a lot of information out there about how long a blog should be and it’s something I’ve been experimenting with recently. Read More

How an SEO consultant thinks about duplicate content when SEO copywriting

By | Content Marketing, Google, Search Engines, SEO | No Comments

Often in SEO, we discuss the issue of duplicated content. It’s something that many people working in the realm of digital marketing and copywriting are aware of, however, what do we know about the real impact of duplicated content?

Probably one of the most common myths in SEO is that duplicate content is penalised. Google reads the content of a page from an HTML perspective and when you take into account all the replicated elements shared between each page including templates etc most of the content on a page appears duplicated to Google. Read More

Should you become an SEO consultant?

By | Content Marketing, Google, Search Engines, SEO | No Comments

I’ve been working in marketing since 2003. I created my first website in 2000. Sometime around 2004 / 2005, I started to get interested in SEO. It was during this time that I was managing a magazine called Professional Van and Light Truck Magazine. It was also around this time that I started noticing the impact promoting press releases had on our website’s rankings. Read More

Why use thought leadership for content marketing

By | Content Marketing, Search Engines, SEO | No Comments

There are a lot of different ways a business can facilitate growth. In order to do this, businesses will grow their sales team, create new products, explore different markets, create a new brand or merge with or acquire other businesses.

But over the last few years, businesses have taken up the mantle of content marketing to share out the knowledge they’ve accumulated as a business. They do this to project themselves as thought leaders in their industry and to attract new customers through SEO or through arrangements with industry publications. Read More

Authentic Realism: How Does Fake News Affect Influencer Marketing?

By | Content Marketing, SEO, Social Media Marketing, Thoughts | No Comments

Over the last year, we’ve heard a lot about fake news. Even before that there were questions about celebrities and social media stars connections with large brands. Who believes the photos in glossy magazines haven’t been airbrushed? Or that celebrities write their own autobiographies? Increasingly, the general public is getting wise to the reality of the people they aspire to be like. And I can’t tell you how many times I’ve read a post and believed Clint Eastwood has died! So what does this heightened awareness of ‘the fake’, do for influencer marketing? Read More

GT Featured In Invoice2Go Infographic

By | Content Marketing, News, Thoughts | No Comments

I’m a little late in telling you about this – mainly because I forgot! – but yours truly has been featured in an infographic published by Invoice2Go. That’s right folks; fame at last!

Published on their website all the way back in December (told you I was a bit behind in telling you!), this nifty little infographic is part of a blog post entitled Supercharging Your Small Business: Top Tips For Starting Out, written by Chang Xing. The post features loads of useful hints and tips from small businesses all over the world…one of whom is GrowTrafficRead More

Is Your Facebook Marketing Working?

By | Content Marketing, Rossendale, Social Media Marketing | No Comments

For the last few years, ever since GrowTraffic moved across the beautiful county of Lancashire to settle in Bacup, in the Rossendale Valley, we’ve been members of the Valley at Work networking group. (If you’re a regular to my blog, you’ll know that I’ve mentioned Valley at Work before, most recently as part of the Rossendale Business Awards.)

On Wednesday, it was my turn once again to enter the bear pit and host the meeting’s discussion, and the subject suggested to me by Valley at Work Chairman, Rob, as one that would be useful for the other members, was social media. After a bit of discussion, we decided to make that a little bit more niche still and focus on Facebook, and specifically on how small businesses can make their Facebook efforts more effective.  Read More

Why proofreading is important for SEO

By | Content Marketing, Search Engines, SEO | No Comments

The Internet is a competitive marketplace and you cannot succeed in it without extraordinary or unique content. No matter, whether you own a website or blog, content is king and always will sit on its throne. Regardless of the glim of graphics or the excellence of strategically placed images, if your site doesn’t offer well written and compelling content then the visitor will rapidly exit and dubiously return. Read More

How Content Marketing Can Grow Your Website Traffic

By | Content Marketing, Inbound Marketing, SEO | One Comment

Over the past few years, content marketing has dramatically changed. Or we can say that it has transformed the way businesses interact with their customers. Traditional marketing or advertising methods are no longer effective if you do not offer a characterized content marketing strategy. Today prospects are in search of strong information that helps them make good decisions. Most of the consumers search products and services online before making a purchase. According to one study, 75% of prospects prefer to learn through blogs or articles instead of advertising messages. Read More