Ah the awareness stage, it may sound like a small section of Glastonbury where David Icke performs alongside a lecture from a man in shades called Byron Van Damme telling us we are all living in The Matrix and need to wake up people, but it is, in fact, one of the most crucial stages in marketing.
Let’s have a look at some of the best methods to create content in the awareness stage of the buyer cycle. Read more
Content marketing is a big deal. Within the digital marketing world, content is king – or so the saying goes (actually it’s more of a mantra) but anyway… Statistics show that 91% of B2B marketers use content marketing. Read more
How much should I plan to spend on SEO? It’s a question business owners and marketing managers are faced with every day. Unfortunately, there isn’t a quick answer. It’s kind of like how long is a piece of string. Read more
Competition for money in companies is almost always going to be hard-fought between departments and for something like marketing it can be tougher to prove exactly why the money is needed. So, how can I justify more money for marketing? Read more
Well done, you’ve created your website, had a celebratory pint of gin and are just about to start processing those orders…wait, hang on, there are no orders coming in! In fact, nobody is even visiting your website! This is not like in the movies at all!
Don’t panic, here at Grow Traffic we will show you some easy ways to grow traffic to your website. Read more
Many people out there don’t realise the importance of linking up content and surprisingly few SEOs put any serious thought into link architecture. But internal links and links within your content are essential to help your site rank.
Read moreIf you’re looking for a content calendar template for your 2020 content marketing efforts then look no further. Read more
When it comes to marketing, it is all too easy to use a scattergun approach and fling content on the internet like making a casserole with whatever random ingredients you’ve got left in the fridge.
Sure, you will end up with a meal, but will anyone like it? Let’s have a look (at marketing, not cooking, we can do that next week) and answer the question, do I have the right marketing mix?
Read moreOne thing it is pretty safe to say is that content marketing is a good thing and that content marketing with a strategy is even better.
But is every form of content marketing strategy suitable for every type of business and if not, then what content marketing strategies work in different sectors?
Read moreAnyone who creates content for a website will have seen a story in the news headlines and thought ‘If I can include that on my website, I can bring in huge numbers of traffic!’
But does it work like that? What is Newsjacking? Where have all my pens gone? And should my content marketing include news contact?
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