How long does content marketing take?

In a world where link acquisition has become a costly, dangerous and generally frustrating business, a content marketing strategy can seem like the obvious solution to your seo requirements; but it’s a long term strategy which success is measured in terms of years and not weeks, so you’ve got to ask yourself if it’s the right strategy for you and if it is be sure you can stick it out when you’re seeing limited (if any) returns. Read more

The Best & Worst Of The Halloween Content Marketing

OK, so as most of you obviously already know (as you live on planet Earth) it was Halloween on Friday and that means that not only did you spend most of last night feeling sick, but your social media feeds were also filled with companies making tenuous links between their product/company and the Eve of All Hallows. Well mine were at any rate.

Now, as I am married to a marketer (for my sins) I obviously know how important it is to use key calendar dates to help fill up your blogging calendar – hell, I’ve even written blogs about how important this is – but when I sat down yesterday morning to have a look at the efforts of my fellow marketers and try to think of something inspirational to blog about, I was attacked by a great big scary Halloweeny monstery thingy, who drained me of all motivation.

It wasn’t as if everything that I saw was bad – some of it was good – but most of it was tenuous at best. So, instead of something inspirational, I present you with this. Lucky you.   Read more

What Are You Blogging On About? I: ‘The Blogging Bogs’ Part 5

We’re at Part 5 of The Blogging Blogs already: I can’t believe it! It only feels as if we’ve been talking about blogs for 3 years. I do hope some of you reading this are finding these guides useful but, if you’re not, I’d like to stay deluded if you don’t mind, so let’s pretend they’re fabulous!.

Anyway, enough of this silliness; here we go again…

 

Have You Got Something To Say?

One of the hardest things about writing a regular blog is thinking up things to blog about; writing it is the easy part, but coming up with subjects that aren’t going to bore the socks off your readers is tough. Luckily for you, GrowTraffic are here with a 2 part guide to give you some handy pointers.  Read more

New Site On The Block

I don’t know if anyone’s noticed or not, but we’ve been very busy here at GrowTraffic over the last few days updating the content on our website and it’s not the only change that’s in the pipeline.

As SEO Consultants who specialise in SEO Copywriting and Content Marketing, we’re acutely aware of how important having the best content on your website is but, unfortunately, we’ve been so busy working on our client’s SEO strategies that we’ve never update the GrowTraffic website for decades. Well, it feels like decades anyway.  Read more

Building Your Brand with Your Blog: ‘The Blogging Blogs’ Part 4

Well it’s another day and another of The Blogging Blogs from the GrowTraffic team (I bet you were hoping we’d got bored by now, weren’t you?) and today we’re taking a look at how you can use your blog to build and enhance your business’s brand and your relationship with your customers. Don’t worry, this is the last one I’ll do for a few days, I’ll give you (and me!) a blogging break…

As we’ve already established over the last few posts, writing a regular blog post on your website can have so many benefits for both your website and your business that it is sometimes hard to understand why everyone isn’t doing it. Admittedly, there are drawbacks to taking on the commitment of a blog, and we will look at these in more detail in later posts, but for now I’d still like to concentrate on the positives and explore another massive reason in support of the humble blog.  Read more

Google Ends Authorship – What does this mean for Content Marketing?

I remember when Google introduced Google Plus all those years ago thinking they’d probably bitten off more than they could chew, and that the version of Google Plus I saw wasn’t up to much, certainly not up to the standards of Facebook, but I was up for giving it a try. Unfortunately, not a lot of other people where. Then a few years ago they introduce the Publisher and Authorship tags which required the user to point a website, or content back to a page on Google Plus in order Google gets an understanding of the “authorship” / authority of the content. Suddenly, I got more excited. Google has just announced this 3 year experiment has come to an end with failure and discontinuation. I’m not totally surprised, a little sad maybe, and more than a little curious about the implications for one of the most important tools in an online marketer’s arsenal: Content Marketing.

Read more

Marketing with no budget

Marketing is an expensive business. As a marketer I’ve spent years spending millions of pounds on behalf of business owners in order to promote their businesses for them, however what do you do if you need to do marketing with no budget?

There are plenty of blog posts out there discussing how to carry out your marketing on a low budget but no one seems to be talking about marketing without a budget, yet this is something a lot of small businesses and startups face every day. Read more

Got A Budget? You Can Still Do Content Marketing!

Building your business empire is costly and it’s getting more so. There are so many new and so called ‘essential’ elements being thrown at small to medium business owners every day that require more attention and, above all, more money. Unfortunately, your marketing content is not the least of these; and it’s a beast that keeps on growing. Read more

What Content Should You Put On Your Website?

Everybody knows that in this day and age, if you want to have a successful business, you need to have a website. Everybody knows this and everybody has one. But whether you do it yourself or pay someone else to do it for you, designing and building your website is only the very beginning. You now have to fill your shiny new website with lots of lovely information about your business and then get it to rank in the search engine results pages so that people will actually see it. Read more

Is It Important To Add More Content To Your Website?

Google is on a mission. Yes, I know what you’re thinking; world domination. Although it may seem like that at times, Google’s more laudable raison d’être, so they would have us believe, is to provide the multitudinous users of the World Wide Web with access to the most accurate information and the most unique and original content. Read more

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est. 2009

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