If you want to gain business through your website, you need to rank high on Google and other search engines (preferably on the first page!). However, without a solid SEO strategy, your website won’t rank. But I’m sure you know all of this already. Read more
Google Shopping Ads Free For The World
There was good news for online retailers yesterday as Google announced they would expand free shopping ads worldwide starting mid-October.
Google offered free ad listings back in April this year to help retailers struggling during the Coronavirus crisis. The catch? Only US businesses could benefit from the free listings. Five months later and businesses all over the world now look set to benefit.
How Should Tech Companies Market Themselves Online?
Having an online presence is crucial for any business, but more so for a tech company. Read more
Facebook Launches ‘Paid Online Events’ Feature For Businesses
Facebook is an invaluable marketing tool for most businesses, especially start-ups and SMBs. Since the start of the COVID-19 pandemic, Facebook has been doing what they can to help small businesses survive the never-ending crisis. Read more
How To Manage The Relationship With Your Digital Marketing Agency
Ever wondered why you bothered hiring that digital marketing agency? Why you didn’t have any success with campaigns or maybe you’re feeling a bit ripped off by it all?
We hope you haven’t experienced any of that but sadly it does happen to some marketers or business owners and there is usually one reason why…the relationship was bad.
Tech Giants Are Monopsonies So Stop Treating Them Like Monopolies
Over the last hundred years, politicians have been wading into economics and breaking up businesses that have become too big – by becoming monopolies – and lots of laws, regulations and policies have been devised around this. But we’ve entered a new era and in that era, the popular board game we all play once every couple of years wouldn’t be called Monolopy, it would be called Monopsony. Read more
Has AI Got Covid-19?
For every development in technology that brings us closer to the 3D computers that they use in Minority Report and Star Trek, there is a reminder that as clever as Artificial Intelligence is, it is still artificial. So, has AI got Covid-19? Read more
Should You Spend Your Small Business Grant Funding On Content Marketing?
Let’s face it, the Coronavirus Crisis of 2020 has been rubbish, with business being difficult for most businesses and many businesses calling it a day. However, in the UK a number of businesses have received Small Business Grants Fund (SBGF) and Retail, Hospitality and Leisure Grant Fund (RHLGF) and we’re increasingly seeing business owners and marketers asking us if they should be spending that funding on content marketing. Read more
Why You Shouldn’t Carry Out Content Marketing And Why You Definitely Shouldn’t Work With A Content Marketing Agency
Exploring the reasons why you shouldn’t carry outy content marketing and why you shouldn’t hire a content marketing agency may seem strange coming from an SEO and content marketing agency. And it is. But, not every business should engage with content marketing and not every business should engage a content marketing agency. It’s important that we’re prepared to say that. Read more
Why Blogging Should Be The Key To Your Content Marketing Strategy
There is a lot of different types of content marketing you can carry out online, so it’s only right you’re questioning what type of content marketing you should be doing. Fundamentally though, I believe blogging should be the core and foundation of your content marketing strategy and I’m going to explain why here: Read more