Over the last hundred years, politicians have been wading into economics and breaking up businesses that have become too big – by becoming monopolies – and lots of laws, regulations and policies have been devised around this. But we’ve entered a new era and in that era, the popular board game we all play once every couple of years wouldn’t be called Monolopy, it would be called Monopsony. Read more
Has AI Got Covid-19?
For every development in technology that brings us closer to the 3D computers that they use in Minority Report and Star Trek, there is a reminder that as clever as Artificial Intelligence is, it is still artificial. So, has AI got Covid-19? Read more
Should You Spend Your Small Business Grant Funding On Content Marketing?
Let’s face it, the Coronavirus Crisis of 2020 has been rubbish, with business being difficult for most businesses and many businesses calling it a day. However, in the UK a number of businesses have received Small Business Grants Fund (SBGF) and Retail, Hospitality and Leisure Grant Fund (RHLGF) and we’re increasingly seeing business owners and marketers asking us if they should be spending that funding on content marketing. Read more
Why You Shouldn’t Carry Out Content Marketing And Why You Definitely Shouldn’t Work With A Content Marketing Agency
Exploring the reasons why you shouldn’t carry outy content marketing and why you shouldn’t hire a content marketing agency may seem strange coming from an SEO and content marketing agency. And it is. But, not every business should engage with content marketing and not every business should engage a content marketing agency. It’s important that we’re prepared to say that. Read more
Why Blogging Should Be The Key To Your Content Marketing Strategy
There is a lot of different types of content marketing you can carry out online, so it’s only right you’re questioning what type of content marketing you should be doing. Fundamentally though, I believe blogging should be the core and foundation of your content marketing strategy and I’m going to explain why here: Read more
NHS Rejects Apple-Google Coronavirus Contact Tracing App Plan
The NHS has rejected the model proposed by Apple and Google, for the coronavirus contact tracing app, even though there have been significant concerns raised about both the performance and privacy of their solution. Read more
Does Content Marketing Work?
As a content marketing agency, we are often asked ‘does content marketing work?’. It can seem a bit ethereal and abstract, as a concept, but we assure you it really does work.
But how does it benefit a business? And how do we know?
Well, let’s have a look.
Is My Content Marketing Agency Any Good?
When it comes to content marketing agencies there are plenty around but after you’ve signed up to use one you can often be left asking yourself the question “is my content marketing agency any good?”
You’ve probably set off on your content marketing journey with your new agency and hopefully, they are delivering content but you still might not be confident or sure about them.
When it comes to working with different content marketing agencies I’ve been there. I moved GrowTraffic from a purely SEO-focused agency towards becoming a content marketing agency in 2013, however, I’ve also spent my time working as the Head of Marketing in several tech-businesses and in those roles I’ve brought on my fair share of content marketing agencies. I’ve worked with some great ones and I’ve worked with some that I found managing shall we say, challenging.
To help you if you’re starting to question your content marketing agency we’ve put together some points to think about. If by the end of this blog you’ve decided they aren’t up to much it’s probably time to find a new content marketing agency to work with. Read more
How To Choose A Content Marketing Agency
So everyone knows people are increasingly buying products and services online, but you should also know everyone is increasingly marketing their products and services online and this and if you’re a business owner or a marketer you’re going to need a good combination of marketing tactics in order to attract your customers. Inevitably, content marketing is going to make up a chunky bit of your marketing output. For most businesses, it’s necessary at some point to get outside help when it comes to content marketing, either from a content marketing consultant or from a content marketing agency. But, how do you choose a content marketing agency? Read more
Working From Home Tips From The GT Team
GrowTraffic Working From Home Tips
Are you looking for some working from home tips that actually work and will see you through?
The GrowTraffic team often work from home. As SEO and digital marketing gurus, we don’t often need to be all together in an office, so WFH fits our culture and lifestyles.
Seen as we are so expert, we thought we would compile our top working from home tips to help you guys and gals navigate this quagmire of uncertainty and get through the other side.