Running PPC campaigns on Google Ads allows you to choose between a few different bidding strategies. And chances are, you may have hesitated before picking between Target CPA and Manual CPC.
Implementing conversion tracking pixels onto a page is one of the cornerstones of marketing, enabling you to create the most relevant audiences for your business and measure and optimise your ads. So can you use multiple conversion tracking pixels on a page? This blog aims to explore…
Steve Jobs once predicted that HTML5 would replace Adobe Flash. This sparked huge debate, however, 12 years later, HTML5 is the standard for web development. HTML5 can be used across the web and holds many benefits, but can you use HTML5 ads and content on Google Ads?
This article aims to explore HTML5 and its relationship with Google Ads further.
Like all things Google, ads can be complex, and the world of AdSense can be quite daunting. AdSense is a way of getting your relevant and engaging ads out there and monetising your ad content in a simple (and free) way. However, there’s a long list of restrictions and policies when it comes to Google AdSense.
In this blog, we will highlight how to use Google AdSense and other ads simultaneously to get the best out of your ads.
AdSense for Video (AFV) allows publishers to monetize video content online. It can be a lengthy process, to apply and be approved for AFV, however, it’s a brilliant way of monetising your web video content.
In this blog, we are going to give you some of the technical details you need in your tool kit when it comes to applying for AFV.
Lead generation refers to the process of initiating an interest in your business’ products or services. Generating leads is essential to every business, converting strangers into clients/customers in order to achieve sales – no business can survive without leads. Found out how to boost lead generation without picking up the phone! Read more
When it comes to optimisation, one of the things that is stressed the most is content.
Users use keywords to find your website in search engines. And sometimes site creators may want to analyse this data to see which keywords are bringing in the most traffic.
Autoresponders can actually be a big driver in creating revenue for your business. It’s affordable, it’s consistent – a good way to nurture potential new customers to your sales.
In terms of search engines, Google has the biggest market share. In fact, it is that dominant, if you add the market share of Yahoo and Bing the two nearest search engines you are still nowhere near Google. Read more
