Coming up with informative and relevant blog topics (that are actually enjoyable to read) is challenging at the best of times. But finding blog content ideas that convert is a whole other kettle of fish. Read more
If you want to gain business through your website, you need to rank high on Google and other search engines (preferably on the first page!). However, without a solid SEO strategy, your website won’t rank. But I’m sure you know all of this already. Read more
I’ve been working in marketing for the two decades and most of that has been digital marketing. I love it. But from time to time it can get on top of me. If you work in digital marketing or you’re considering working in digital marketing it makes sense you would want to know how stressful it can be. Read more
Facebook is in the process of rolling out a new user interface but it appears the users really do hate what they’ve done. And it’s not just grumblings, for a lot of users, this appears to be the last straw, with many of them threatening to completely leave Facebook for good. Read more
Ever wondered why you bothered hiring that digital marketing agency? Why you didn’t have any success with campaigns or maybe you’re feeling a bit ripped off by it all?
We hope you haven’t experienced any of that but sadly it does happen to some marketers or business owners and there is usually one reason why…the relationship was bad.
Content marketing helps brands to get their message out there, while at the same time improving SEO and growing its digital presence. When considering SEO and how their content marketing efforts can benefit their website’s rankings, many content marketers focus on backlinks and link building. Read more
If you aren’t getting through to management in a way that fills them with confidence, either in you or the marketing function, then it might be time to take a look at how you are communicating or, if you’re communicating the right things.
I’ve been working in marketing for the best part of two decades. For much of that time, I would tell you I knew best in regards to the look/feel and tone of those brands. When it came to it, I wrote the creative briefs, I brought in the designers, agencies, freelancers etc. For most things, I signed off everything that could affect a brand, before it got to a director, for final sign-off. I was the Brand Police.
I’d have signed off – or at least ensure sign off on what I wanted – on everything from the colours in the brand pallet, to the tone of voice of the copy, to the images we used in the advertising. I’d even do training with the sales team and customer services team to teach them how to speak in the brand’s unique character. And there’s nothing a sales team hates more than being told how to speak to a customer by a marketer, who never picks up a phone to speak to a customer! Around five years ago all that changed. It was around that time that I started to see myself as the Brand Guardian. Read more
So, you’ve decided that your website needs traction and you need to be engaging with the right type of potential customers. You don’t have the resources in-house to take care of it and know you need to outsource these skills.
The next biggest question is what sort of agency you should work with? Should you choose a content marketing agency or an SEO agency? Is there any difference between the two and is one better?