title graphic for blog by Growtraffic on what websites need to convert customers
Ten Things A Website Needs To Convert Customers

There are certain things every website needs in order to attract customers, convert them, and rank in the search engines.

This need is based on:

  1. What people want
  2. What search engines want (arguably, this is more important; if you don’t please the mighty Google, your site won’t be found by anyone, so it doesn’t matter what they want)

It is a delicate balance, but the right web designers can achieve it.

This infographic tells you the top ten things a website needs.

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What Is EAT in SEO?
What is EAT in SEO?

E-A-T stands for Expertise, Authority, and Trust. They are three factors Google use to determine how much trust should be placed in a website or web page. And it is an extremely important factor in your SEO, web design, and copywriting.

But what is EAT? How can you use it to rank better and win more customers, and why should you care?

Let’s take a deep, yet simple dive into EAT in SEO. (Don’t you just love acronyms? Said no one ever.)

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est. 2009

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