Should You Be Part Of The Brand Police Or A Brand Guardian?
Should You Be Part Of The Brand Police Or A Brand Guardian?

I’ve been working in marketing for the best part of two decades. For much of that time, I would tell you I knew best in regards to the look/feel and tone of those brands. When it came to it, I wrote the creative briefs, I brought in the designers, agencies, freelancers etc. For most things, I signed off everything that could affect a brand, before it got to a director, for final sign-off. I was the Brand Police.

I’d have signed off – or at least ensure sign off on what I wanted – on everything from the colours in the brand pallet, to the tone of voice of the copy, to the images we used in the advertising. I’d even do training with the sales team and customer services team to teach them how to speak in the brand’s unique character. And there’s nothing a sales team hates more than being told how to speak to a customer by a marketer, who never picks up a phone to speak to a customer! Around five years ago all that changed. It was around that time that I started to see myself as the Brand Guardian. Read more

grpahic for a blog post about the differences between contwnt marketing agencies and seo agencies
Should You Choose A Content Marketing Agency Or An SEO Agency?

So, you’ve decided that your website needs traction and you need to be engaging with the right type of potential customers. You don’t have the resources in-house to take care of it and know you need to outsource these skills.

The next biggest question is what sort of agency you should work with? Should you choose a content marketing agency or an SEO agency? Is there any difference between the two and is one better?

Read more

How To Accelerate Your Content Marketing With Outreach
How To Accelerate Your Content Marketing With Outreach

Writing an article for your blog isn’t easy. Mapping out the content and making the perfect word choices takes a lot of work. But it’s worth it in the end, right? After all, there’s nothing sweeter than hitting the PUBLISH button on new content.

Unfortunately for many writers, well-crafted content is met with deafening silence. They might get a couple of shares on social media. But if your blog isn’t recognized as an authority in its space, you’ll get little or no search traffic.

Ahrefs estimates that as many as 91% of websites get no search traffic in a given month. That’s a lot of unappreciated content!

But don’t worry. You can still get your best content in front of your target audience using outreach. Read more

Are There Going To Be Lots Of Redundancies In Marketing After The Lockdown?
Are There Going To Be Lots Of Redundancies In Marketing After The Lockdown?

We all know when there’s a downturn, marketing should be the thing businesses redouble their efforts on, so they build-out of the downturn. I say “we all know it” because in reality for many businesses marketing is the first thing to go. And that got me wondering if there are going to be lots of redundancies in marketing after the lockdown. Read more

Why You Always Get Typos In Your Blog Content
Why You Always Get Typos In Your Blog Content

As an SEO and content marketing agency we create a lot of content, and whilst it’s fair to say from time to time the odd typo slips through, we have put processes in place to ensure there are fewer typos in the content we create for clients. But why is it that even the best writer in the world needs to have someone check over their content? Read more

Why You Shouldn’t Carry Out Content Marketing And Why You Definitely Shouldn’t Work With A Content Marketing Agency
Why You Shouldn’t Carry Out Content Marketing And Why You Definitely Shouldn’t Work With A Content Marketing Agency

Exploring the reasons why you shouldn’t carry outy content marketing and why you shouldn’t hire a content marketing agency may seem strange coming from an SEO and content marketing agency. And it is. But, not every business should engage with content marketing and not every business should engage a content marketing agency. It’s important that we’re prepared to say that. Read more

What’s It Like To Work As An SEO Consultant In A Content Marketing Agency
What’s It Like To Work As An SEO Consultant In A Content Marketing Agency?

GrowTraffice was originally established by a freelance SEO consultant and over the years has morphed in a full-service digital marketing agency that primarily acts as an SEO-focused content marketing agency. But what’s it really like for an SEO consultant to work in a content marketing agency? Read more

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est. 2009

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