In June and July 2021, Google rolled out a two-part core update. Google rolls out algorithm updates every day to improve the way their search engine works. Read more
What Are The Most Common SEO Mistakes?
Successful SEO (search engine optimisation) allows our target audience to find our website on search engines, such as Google and Bing. Without it, potential customers wouldn’t be able to find our website when searching for the products and services we offer. Read more
How Employee Branding Impacts Digital Marketing
Thinking of digital marketing, we think of the company or employers’ brand and presence to persuade people to purchase the goods or services you provide.
One avenue that goes under the radar is the invaluable potential to promote the overall brand: your employees.
They’re the people who make your brand feel human.
Why Marketers Need To Align Their SEO Strategy With Product Vision
What Is A Product Vision?
A product vision is so much more than just describing your product. You need to envision a future for your product or business before you can start to plan for it.
Product visons give you and a team a sense of the bigger picture, the thing you are working towards. Using SEO is a great way to grow and expand your business but it only works if you can align your SEO strategy with your product vision.
Three Types Of Searches And What They Mean
It is commonly accepted that there are three types of searches. They are navigational, informational, and transactional.
But what does this mean and how could it impact your content marketing strategy?
Let’s find out!
How To Approach Getting Links Through Outreach
Getting links back to your website is challenging. But it can be done. With a little bit of knowledge and a whole lot of persistence, you can successfully get relevant websites and blogs to link back to your website. Read more
How To Optimise Images For SEO
Images are a really important part of SEO. There are some key things you should do to optimise images for SEO and your web traffic, plus some important things you need to do to keep yourself out of trouble.
Is It Important To Understand Organic Click Through Rate?
Yes. If you want your website to rank well on search engines, such as Google and Bing, it is important to understand the many elements of search engine optimisation. This includes organic click through rate. Read more
7 SEO KPIs You Should Be Tracking
Aah Google Analytics! It is a wonderous place full of magic and smiles. Or at least it is for nerds like me. It is the place we go to when we are looking at our SEO KPIs and want to come up with a strategy that is going to blow the competition out of the water and make our clients love us.