Digital Tips to Help Disabled Website Visitors In 2021
Digital Tips to Help Disabled Website Visitors In 2021

Improving digital accessibility for people with disabilities has been a hot topic for several years now but it is more of a revolution than a fad. Smart business owners have recognised the legal, financial, and ethical reasons for improving access and we are now witnessing changes in the way websites are built, presented, and optimised.

 

Here are some ways you can assist disabled website visitors in 2021 and beyond… Read more

How To Accelerate Your Content Marketing With Outreach
How To Accelerate Your Content Marketing With Outreach

Writing an article for your blog isn’t easy. Mapping out the content and making the perfect word choices takes a lot of work. But it’s worth it in the end, right? After all, there’s nothing sweeter than hitting the PUBLISH button on new content.

Unfortunately for many writers, well-crafted content is met with deafening silence. They might get a couple of shares on social media. But if your blog isn’t recognized as an authority in its space, you’ll get little or no search traffic.

Ahrefs estimates that as many as 91% of websites get no search traffic in a given month. That’s a lot of unappreciated content!

But don’t worry. You can still get your best content in front of your target audience using outreach. Read more

Title Graphic for How Do I Use Google Analytics To Monitor My Website
How Do I Use Google Analytics To Monitor My Website?

No matter what kind of business you run, Google Analytics is an accurate and sophisticated way to record and measure a wide range of data concerning your website’s traffic, performance, and even user behavior over a certain period of time. Google Analytics automates the metrics, making it ideal for website owners who have a bunch of tasks to carry out and have very little time for collecting data.

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What Is The State Of Digital Marketing In 2019 And What Does It Mean For Your Business?

Any business that wants to get ahead and succeed in 2019 and beyond must get to grips with digital marketing. If most of your customers aren’t already online, they soon will be.

Not just that, but businesses must keep up with the latest digital marketing trends so that they don’t fall behind the competition. Digital marketing just doesn’t stay still. It’s always evolving to keep up with technological innovations and changes in consumer behaviour. This naturally means that your digital marketing strategy needs to evolve with it.

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Guest blog post title Graphic for What Are The Most Effective Types Of Social Media Advertising
What Are The Most Effective Types Of Social Media Advertising?

A rapidly emerging entity of digital marketing is social media advertising. Social media are fun, creative, informative and engaging platforms that can boost business revenues.

If done strategically, one high-quality, valuable post can singlehandedly increase following in a matter of hours!

Imagine if that was your company’s post. You could be looking at new leads and skyrocketing conversions, which, in turn, increases sales or brand awareness. No matter what your business goals and objectives are, social media will come to the rescue and help you achieve them.

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Title Graphic for blog post How Do I Create And Measure An Effective Customer Retention Strategy for E-Commerce?
How Do I Create and Measure an Effective Customer Retention Strategy for E-commerce?

Holding onto existing customers is much more cost effective than constantly acquiring new ones.

Of course, you already knew this. It’s why you’re here. The bigger issue is how to keep hold of your customers before they slip out of the net and go somewhere else.

On the face of it, it’s a tricky one. Consumers have more options than ever before and can shop anywhere they like. So why would they stick with just you?

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GT Guest Blog Post Title Graphic for 7 Psychological Triggers To Boost Conversions and Sales
7 Psychological Triggers That Will Boost Conversions and Sales

Generating views and sales is the number one goal of most marketers. Getting prospects to visit your website and make purchases is a difficult task. There are lots of competitors out there which offer products of similar quality and standing out can seem like it’s impossible. Luckily, there are ways you can influence users to stay on your website. Applying psychology to your marketing tactics can lead to some interesting results.

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SEO Or Content Marketing Blog Post Title Graphic
SEO Or Content Marketing: Which Is Best For My Strategy?

In the digital era, it is important to consider what tools and channels to use for achieving the set goals. They will, after all, determine the effectiveness of your marketing strategy. You need to make smart choices that will yield the best results.

When it comes to choosing the best digital marketing tools, it is hard to avoid the purported rivals — SEO (search engine optimisation) or content marketing. They are two of the most important aspects of digital marketing, never losing their relevance even in the face of constantly changing marketing trends.

This infographic by Serpwatch shows that SEO builds a strong case, with statistics showing that more than 40% of business revenue is captured by organic traffic. Content marketing, however, is not far behind. It helps businesses to get more leads through blogging.

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